Question 1

Which of the following is an incorrect statement? By definition, …

Accepted Answer

A)  persuasion always involves intent to change attitudes or behaviors 
B)  social influence always involves intent to change attitudes or behaviors 
C)  coercion always involves threat against one's safety or well-being 
D)  All of the above statements are correct. 
A)  persuasion always involves intent to change attitudes or behaviors 
B)  social influence always involves intent to change attitudes or behaviors 
C)  coercion always involves threat against one's safety or well-being 
D)  All of the above statements are correct. B

Question 2

Kay, a college student who's about to graduate, reads a news commentary about an initiative that all new, incoming students will receive computer devices when coming to campus.
Which characteristic will affect how she/he processes the information before possibly adopting the commentary's view of the matter, according to persuasion theorizing?

Accepted Answer

A)  Level of social comparison 
B)  Level of attitude reflection 
C)  Level of sleeper effect 
D)  Level of personal relevance 
A)  Level of social comparison 
B)  Level of attitude reflection 
C)  Level of sleeper effect 
D)  Level of personal relevance D

Question 3

Which of the following is one of the key characteristics of persuasive messages?

Accepted Answer

A)  Timeliness 
B)  Relevancy 
C)  Two-sidedness 
D)  All of the above are key characteristics 
A)  Timeliness 
B)  Relevancy 
C)  Two-sidedness 
D)  All of the above are key characteristics C

Question 4

refers to when source credibility is forgotten over time and no longer influences willingness to accept a message

Accepted Answer

A)  The sleeper effect 
B)  Persuasive effect 
C)  Source effect 
D)  None of the above 
A)  The sleeper effect 
B)  Persuasive effect 
C)  Source effect 
D)  None of the above

Question 5

refers to when people focus on persuasive messages, carefully consider the information, and generate own related thoughts.

Accepted Answer

A)  Peripheral processing 
B)  Immediate processing 
C)  Delayed processing 
D)  Central processing 
A)  Peripheral processing 
B)  Immediate processing 
C)  Delayed processing 
D)  Central processing

Question 6

Which characteristics of a source influence perceptions of source credibility?

Accepted Answer

A)  Accuracy and recency 
B)  Timeliness and expertise 
C)  Relevancy and attractiveness 
D)  Trustworthiness and expertise 
A)  Accuracy and recency 
B)  Timeliness and expertise 
C)  Relevancy and attractiveness 
D)  Trustworthiness and expertise

Question 7

leads to longer lasting persuasion impacts.

Accepted Answer

A)  Peripheral processing 
B)  Immediate processing 
C)  Delayed processing 
D)  Central processing 
A)  Peripheral processing 
B)  Immediate processing 
C)  Delayed processing 
D)  Central processing

Question 8

Motivation and ability determine the processing mode

Accepted Answer

A) True 
 B)False

Question 9

Morgan reads social media posts on proposed legislation of marihuana. The posts don't provide compelling arguments but with the high number of tweets, many different arguments show up in Morgan's feed.
In which of these situations will the posts likely affect Morgan's attitude about the issue most (according to the elaboration likelihood model and related empirical research) ?
Morgan…

Accepted Answer

A)  cares a great deal about this issue and reflects on each argument very carefully 
B)  does not care much about this issue and reads the many arguments only casually. 
C)  decides to sort the posts by when they were posted. 
D)  gets emotional while reading and thinks about who posted the messages. 
A)  cares a great deal about this issue and reflects on each argument very carefully 
B)  does not care much about this issue and reads the many arguments only casually. 
C)  decides to sort the posts by when they were posted. 
D)  gets emotional while reading and thinks about who posted the messages.

Question 10

Research suggests that counterarguments (arguments that go against the persuasive intent) must be avoided for effective persuasion.

Accepted Answer

A) True 
 B)False

Which of the following is an incorrect statement? By definition, …

Which of the following is one of the key characteristics of persuasive messages?

refers to when source credibility is forgotten over time and no longer influences willingness to accept a message

refers to when people focus on persuasive messages, carefully consider the information, and generate own related thoughts.

Which characteristics of a source influence perceptions of source credibility?

leads to longer lasting persuasion impacts.

Motivation and ability determine the processing mode

Research suggests that counterarguments (arguments that go against the persuasive intent) must be avoided for effective persuasion.

Mediated Communication and Its Kin

Media Shaping Our World Perceptions

Social Group Perceptions and Media

Media Use Motivations

Emergence and Interpretation of Issues

Following and Contributing to News

Mediated Politics

Your Opinion Expression in a Public Context

Emotions and Excitation

Pleasure and Enjoyment Seeking

Health and Risk Communication

Computer-Mediated Communication and Social Media

The Role of Advertising

Filters

Exam 9: Persuasion Dynamics

Which of the following is an incorrect statement? By definition, …

Which of the following is one of the key characteristics of persuasive messages?

refers to when source credibility is forgotten over time and no longer influences willingness to accept a message

refers to when people focus on persuasive messages, carefully consider the information, and generate own related thoughts.

Which characteristics of a source influence perceptions of source credibility?

leads to longer lasting persuasion impacts.

Motivation and ability determine the processing mode

Research suggests that counterarguments (arguments that go against the persuasive intent) must be avoided for effective persuasion.

Mediated Communication and Its Kin

Media Shaping Our World Perceptions

Social Group Perceptions and Media

Media Use Motivations

Emergence and Interpretation of Issues

Following and Contributing to News

Mediated Politics

Your Opinion Expression in a Public Context

Emotions and Excitation

Pleasure and Enjoyment Seeking

Health and Risk Communication

Computer-Mediated Communication and Social Media

The Role of Advertising

Filters