Exam 3: Changing Global Media Landscape and Ethical and Legal Issues

Consumers today are less active, more predictable, and less public and socially connected.

Which term refers to usage of a logo, brand name, slogan, package design, or another indicator that clearly identifies products from competitors?

Which term refers to PR staff or paid spokespeople posting positive or negative commentary online, without identifying themselves or pretending to be disinterested parties?

Which term refers to individuals buying or selling a public company's securities while in possession of nonpublic information?

List four ways in which social media have impacted the PR field and how people communicate today.

Service marks are recognizable logos, slogans, brand names, or other expressions that identify a brand or product.

Tactical ethics that assess the organization in respect to the physical and social environment, human rights, or cultural differences are referred to as ___.

Service marks apply to names of places that identify unique products from a specific location.

___ protects creators with regard to the use of their tangible work in a fixed form, whether a painting, play, novel, film, or another form of creative expression in multiple disciplines.

Slander is a printed untruth in words or imagery; libel is a spoken falsehood.

Noncompetition contracts help PR agencies protect their client base for a specific timeframe.

Which type of announcement refers to information that would affect the decision-making process of buying or selling shares?

Right of publicity is also called personality rights and appropriation.

List three changes facing traditional media worldwide?

Security and exchange rules and regulations do not apply to companies filing an initial public offering during pre-filing, waiting, and post-effective quiet periods.

Public domain categorizes works that are not protected by copyright, which means the copyright has expired or the works were never copyrightable.

Journalists have collaborated worldwide to form trade groups to address ethics, industry trends, and censorship.

What is the term widely used for PR interactions with journalists at magazines, newspapers, and TV or radio programs?

Which law protects individuals from having their names, images, or identities used by others, without authorization, for commercial purposes?