Exam 13: Writing for the Internet and Social Media Worldwide

The largest microblog in English is Twitter.

Wikipedia has its own style manual and conflict of interest policies about paid advocates.

What is the second step in Jonah Berger's six-step STEPPS principle on viral content?

Which one of the following writing tips would NOT be relevant to social media?

Flogs is the term used for fake blogs.

YouTube was acquired by Twitter.

LinkedIn is the Web's largest professional network worldwide.

Which social media platform could be a substitute for a press conference by posting a video of a spokesperson's statement?

Poorly named domain names are called slurls.

Social media offer a ___ dialogue for organizations and their audiences and stakeholders.

What is the term that refers to taking advantage of a major news story by finding connections to your client or organization?

Identify five best practices in blogging.

Which type of content is considered the most challenging to share, particularly globally, since it so subjective?

Starbucks blog called ""Ideas in Action"" solicits feedback from customers on new products and experiences. This is a good example of a blog that features ____.

Which one of the following statements is NOT true about Wikipedia?

Vine offers storytelling platforms for explaining complex topics and in-depth material.

Which social media platform was acquired by Facebook in 2012 and has more than 70% of its users outside of the U.S.?

Facebook's reach is only in English.

List five strategic considerations for using social media in PR programs locally or globally.

Blogs debuted in the 1970s.