Question 1

Which one of the following factors would NOT be a purpose of a media kit?

Accepted Answer

A)  To provide story ideas about the organization 
B)  To serve as a comprehensive resource with written information for journalists to learn about the organization 
C)  To offer diverse visual imagery to help build a story 
D)  To post job listings and career opportunities 
A)  To provide story ideas about the organization 
B)  To serve as a comprehensive resource with written information for journalists to learn about the organization 
C)  To offer diverse visual imagery to help build a story 
D)  To post job listings and career opportunities D

Question 2

Which media kit document provides more in-depth information about specific aspects of an organization, its history, products and services, or other distinctive attributes?

Accepted Answer

A)  Fact sheet 
B)  News release 
C)  Backgrounder 
D)  Media alert 
A)  Fact sheet 
B)  News release 
C)  Backgrounder 
D)  Media alert C

Question 3

Infographics are ineffective visual resources for an online newsroom or tactical media kit.

Accepted Answer

A) True 
 B)False  False

Question 4

Fact sheets should only cover frequently asked questions.

Accepted Answer

A) True 
 B)False

Question 5

Which component of a traditional news release would always be excluded from a media kit backgrounder, fact sheet, or executive profile?

Accepted Answer

A)  Dateline 
B)  Headline 
C)  Subhead 
D)  PR contacts 
A)  Dateline 
B)  Headline 
C)  Subhead 
D)  PR contacts

Question 6

Which one of the following components would be considered optional in a biography?

Accepted Answer

A)  Current position 
B)  Professional experience 
C)  Education 
D)  Personal information 
A)  Current position 
B)  Professional experience 
C)  Education 
D)  Personal information

Question 7

Executive profiles should be adapted for LinkedIn.

Accepted Answer

A) True 
 B)False

Question 8

A well-designed landing page of an online newsroom for a multinational company would have a scroll-down menu with choices of language (including versions of English) and a welcome message.

Accepted Answer

A) True 
 B)False

Question 9

Reduced size imagery that can be easily viewed or printed out are called thumbnails.

Accepted Answer

A) True 
 B)False

Question 10

Visual imagery should be culturally appropriate and also reflect the multicultural backgrounds of a region or country.

Accepted Answer

A) True 
 B)False

Question 11

List four different ways media kits could be customized.

Accepted Answer

The answer of List four different ways media kits could...

Question 12

Digital reprints of articles can be posted on an organization's website without approval.

Accepted Answer

A) True 
 B)False

Question 13

Which media kit document provides information at a glance on the organization and its products, services, resources, or other attributes?

Accepted Answer

A)  Backgrounder 
B)  Fact sheet 
C)  Executive profile 
D)  News release 
A)  Backgrounder 
B)  Fact sheet 
C)  Executive profile 
D)  News release

Question 14

List four different types of visuals or supplemental material that could be added to an online newsroom.

Accepted Answer

The answer of List four different types of visuals or...

Question 15

All online newsrooms should be password protected for only journalists.

Accepted Answer

A) True 
 B)False

Question 16

Only current news releases should be posted on online newsrooms.

Accepted Answer

A) True 
 B)False

Question 17

Media kits can be adapted for different versions of English and translated into other languages.

Accepted Answer

A) True 
 B)False

Question 18

Online newsrooms should not include other supporting material, such as speeches, white papers, and digital brochures.

Accepted Answer

A) True 
 B)False

Which one of the following factors would NOT be a purpose of a media kit?

Which media kit document provides more in-depth information about specific aspects of an organization, its history, products and services, or other distinctive attributes?

Infographics are ineffective visual resources for an online newsroom or tactical media kit.

Fact sheets should only cover frequently asked questions.

Which component of a traditional news release would always be excluded from a media kit backgrounder, fact sheet, or executive profile?

Which one of the following components would be considered optional in a biography?

Executive profiles should be adapted for LinkedIn.

A well-designed landing page of an online newsroom for a multinational company would have a scroll-down menu with choices of language (including versions of English) and a welcome message.

Reduced size imagery that can be easily viewed or printed out are called thumbnails.

Visual imagery should be culturally appropriate and also reflect the multicultural backgrounds of a region or country.

List four different ways media kits could be customized.

Digital reprints of articles can be posted on an organization's website without approval.

Which media kit document provides information at a glance on the organization and its products, services, resources, or other attributes?

List four different types of visuals or supplemental material that could be added to an online newsroom.

All online newsrooms should be password protected for only journalists.

Only current news releases should be posted on online newsrooms.

Media kits can be adapted for different versions of English and translated into other languages.

Online newsrooms should not include other supporting material, such as speeches, white papers, and digital brochures.

Exploring the Evolution of English As Globish

Understanding Global Perspectives in Public Relations

Changing Global Media Landscape and Ethical and Legal Issues

Appreciating Cultural Similarities and Accepting Differences

Decoding Nonverbal Communication and Imagery Worldwide

Mastering the Fine Art of Storytelling in International Public Relations

Applying Consistency of Style

Acing Grammar and Punctuation

Sharpening Editing Skills for Global Audiences

Crafting Global News Releases for Mainstream and Social Media

Using Other Media Relations Techniques for Local or Global Campaigns

Writing for the Internet and Social Media Worldwide

Shaping Speeches and Scripts

Controlling Content With Brand Journalism and Corporate-Produced Materials

Creating and Presenting Public Relations Plans for Local or Global Markets

Preparing Global Business Correspondence and Internal Reports

Filters

Exam 11: Composing Global Media Kits and Online Newsrooms

Which one of the following factors would NOT be a purpose of a media kit?

Which media kit document provides more in-depth information about specific aspects of an organization, its history, products and services, or other distinctive attributes?

Infographics are ineffective visual resources for an online newsroom or tactical media kit.

Fact sheets should only cover frequently asked questions.

Which component of a traditional news release would always be excluded from a media kit backgrounder, fact sheet, or executive profile?

Which one of the following components would be considered optional in a biography?

Executive profiles should be adapted for LinkedIn.

A well-designed landing page of an online newsroom for a multinational company would have a scroll-down menu with choices of language (including versions of English) and a welcome message.

Reduced size imagery that can be easily viewed or printed out are called thumbnails.

Visual imagery should be culturally appropriate and also reflect the multicultural backgrounds of a region or country.

List four different ways media kits could be customized.

Digital reprints of articles can be posted on an organization's website without approval.

Which media kit document provides information at a glance on the organization and its products, services, resources, or other attributes?

List four different types of visuals or supplemental material that could be added to an online newsroom.

All online newsrooms should be password protected for only journalists.

Only current news releases should be posted on online newsrooms.

Media kits can be adapted for different versions of English and translated into other languages.

Online newsrooms should not include other supporting material, such as speeches, white papers, and digital brochures.

Exploring the Evolution of English As Globish

Understanding Global Perspectives in Public Relations

Changing Global Media Landscape and Ethical and Legal Issues

Appreciating Cultural Similarities and Accepting Differences

Decoding Nonverbal Communication and Imagery Worldwide

Mastering the Fine Art of Storytelling in International Public Relations

Applying Consistency of Style

Acing Grammar and Punctuation

Sharpening Editing Skills for Global Audiences

Crafting Global News Releases for Mainstream and Social Media

Using Other Media Relations Techniques for Local or Global Campaigns

Writing for the Internet and Social Media Worldwide

Shaping Speeches and Scripts

Controlling Content With Brand Journalism and Corporate-Produced Materials

Creating and Presenting Public Relations Plans for Local or Global Markets

Preparing Global Business Correspondence and Internal Reports

Filters