Exam 4: Appreciating Cultural Similarities and Accepting Differences

The ___ model is also called the culturally relative perspective that believes PR practices should be different in every country.

Which cultural dimension examines the comfort level of a society's acceptance of ambiguity and structure?

___ cultures illustrate the intensity of emotions in how people communicate and express themselves.

National culture is based on the values in the country where the headquarters or individual offices are located.

List four tangible aspects of time that PR writers need to be aware of when communicating with different countries?

People in high-context cultures focus on facts and logic, applying meaning to explicit, direct language.

A/An ___ stereotype occurs when a broad cultural generalization is applied to all people within a culture.

If someone looks at a person's family background and connections, that person is oriented toward what type of culture?

Hofstede's ___ dimension analyzes the level of happiness in a society, and how people gratify or forgo personal desires.

Low-power distance cultures prefer less stringent and more egalitarian hierarchies, whereas high-power distance cultures accept hierarchy and inequality.

____ culture adherents value deadlines and punctuality, and they tend to accomplish tasks sequentially in a logical order, following strict schedules.

People in polychronic cultures value relationships more than schedules and do not adhere to strict timetables.

People in ___ cultures use indirect language in which the meaning is derived from social relationships and nonverbal cues.

Which term refers to culture with a "capital C," such as the arts and music of a country, which can be observed easily?

Deductive stereotypes develop when assumptions area made about a culture based on only one experience or a few observations.

The hybrid approach blends two contrasting ethnocentric and polycentric theories, believing that some generic PR principles apply with customization to local markets.

Explain how writers would need to communicate differently with people from individualistic and collectivist cultures?

Objective culture is the psychological side and levels of abstraction, such as patterns of behavior of groups of people.

Self-reference criterion refers to unconsciously viewing other cultures through the values and experiences of one's own culture.

The polycentric theory maintains the belief that PR is the same in other countries as in its country of origin.