Exam 14: Questionnaire Design

When gauging customers' degree of satisfaction with a new brand of microwaveable popcorn, which of the following question formats/techniques is best to use?

A researcher wants to know which of the four Beatles a certain population finds most talented. Which of the following response formats would be best to use?

Which of the following is NOT an example of a categorical response format question?

The morning after a highly popular, televised political debate airs on a major television network, an online survey asks: Did you like the political debate and the commercials shown afterwards? Yes or No. What is the main error associated with this type of question?

Which of the following is NOT a concern associated with using an existing questionnaire?

A researcher wants to determine the satisfaction level of a group of townspeople after the construction of a nearby power plant. He plans to create a satisfaction survey with only closed-ended questions. Which of the following should the researcher do first?

When creating a questionnaire about customer satisfaction with a large department store, a researcher asks, 'How often do you make purchases from our store?' with answer choices such as: 'Very Often', 'Often', 'Sometimes', 'Seldom', and 'Never'. When analyzing the data from this questionnaire, the researcher may encounter difficulty when assessing the store's popularity because:

Which of the following is an advantage of using closed-ended format questions?

A researcher uses the following question in an online questionnaire for adolescent girls and their attitudes toward their younger sisters (all participants had younger sisters): My sister would best be described as: An Overachiever; A 'Neat Freak'; A 'Couch Potato'; or 'An Athlete.' For which of the following reasons would the results of this survey be of doubtful validity?

Which of the following is recommended for efficient questionnaire design?

What error would you associate with this question: How unfair do you think it is that the government added 100 titles to the Banned Book List in the last year?

The question: 'What is your favorite musical? ______ (fill in response)' has an open-ended format.

Which of the following questions is least likely to be left blank on a questionnaire?

While attempting to assess dating and relationship attitudes among adults in their 30s, a researcher includes the following question in a questionnaire: Do you think you will be involved in a serious relationship in the near future; Yes or No? What can the researcher do to make this a better question?

A researcher must administer a questionnaire about pet care to a population of pet owners and non-pet owners. The questionnaire first asks, 'Do you own a pet: Yes or No.' He then includes directions in boldface type that say 'If you answered NO to Question 1, please skip Question 2 and continue to Question 3.' What kind of question is the researcher employing?

A researcher uses the following question in a mental health questionnaire written for 5th graders: Does your level of psychobiologic arousal fluctuate throughout the day as a function of contextually variant threat perception? Which kind of wording problem are the respondents MOST likely to encounter?

The principal of a middle school wanted to learn more about her students' school attendance. She crafted a 15-minute survey with several different response formats asking about her students' views on truancy and how much they liked attending school. In order to ensure her students would answer as accurately as possible, she included a note on the first page of the survey explaining that students' attendance records would be accessed as part of her study. Which technique was the principal using?

A researcher administered a questionnaire asking several open-ended and 'what-if' questions about the trash disposal system in a small town in order to learn more about the town's attitudes on waste management policy. Which aim was the researcher targeting most?

What problem is associated with this question, included in a fashion survey for teenage boys: What colour socks do you normally wear with a black tuxedo?

A researcher administers a brief satisfaction questionnaire to the crossing guards of a small town to assess their satisfaction with recently changes to the town's School Zone speed limits. Which of the following aims does this questionnaire chiefly satisfy?