When Creating a Questionnaire About Customer Satisfaction with a Large

When creating a questionnaire about customer satisfaction with a large department store, a researcher asks, 'How often do you make purchases from our store?' with answer choices such as: 'Very Often', 'Often', 'Sometimes', 'Seldom', and 'Never'. When analyzing the data from this questionnaire, the researcher may encounter difficulty when assessing the store's popularity because:

A) the researcher used vague quantifiers in his question.
B) the question was categorical.
C) the question was double-barreled.
D) the question used technical terminology.

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