Question 1

Insert the labels in the correct order to complete this diagram of the variable components of place.

Accepted Answer

A)  1=People, 2=Process, 3=Physical evidence, 4=Facility planning 
B)  1=Physical evidence, 2=Process, 3=People, 4=Facility planning 
C)  1=Facility planning, 2=People, 3=Process, 4=Physical evidence 
D)  1=People, 2=Facility planning, 3=Physical evidence, 4=Process 
E)  1=Facility planning, 2=Physical evidence, 3=Process, 4=People 
A)  1=People, 2=Process, 3=Physical evidence, 4=Facility planning 
B)  1=Physical evidence, 2=Process, 3=People, 4=Facility planning 
C)  1=Facility planning, 2=People, 3=Process, 4=Physical evidence 
D)  1=People, 2=Facility planning, 3=Physical evidence, 4=Process 
E)  1=Facility planning, 2=Physical evidence, 3=Process, 4=People E

Question 2

Which of these is NOT a function of the marketing channel for sporting goods and services?

Accepted Answer

A)  Transportation and storage 
B)  Communication of information and advertising 
C)  Market research 
D)  Personal selling 
E)  Services such as installation and repair 
A)  Transportation and storage 
B)  Communication of information and advertising 
C)  Market research 
D)  Personal selling 
E)  Services such as installation and repair C

Question 3

Why are the variable components of place presented in the sequence shown in the previous question?

Accepted Answer

They are shown in this sequence as decisions made at a higher level (e.g., facility planning) will dictate decisions that are made at a lower level.

Question 4

Using a professional sports team or franchise as an example, explain the role of the principal marketing channels that are used to deliver the service product.

Accepted Answer

The answer of Using a professional sports team or franchise...

Question 5

Complete the following sentence: 'Physical evidence can be enhanced by optimising…'

Accepted Answer

A)  sport facility design. 
B)  promotional material and advertising. 
C)  service provision. 
D)  A and C only. 
E)  A, B and 
A)  sport facility design. 
B)  promotional material and advertising. 
C)  service provision. 
D)  A and C only. 
E)  A, B and

Question 6

What is meant by the term sportscape?

Accepted Answer

The answer of What is meant by the term sportscape?...

Question 7

What are some of the most important aspects of the servicescape according Bitner (1992)?

Accepted Answer

The answer of What are some of the most important...

Question 8

The sport servuction model portrays only the invisible parts of organisation.

Accepted Answer

A) True 
 B)False

Question 9

Which of these does NOT relate to the servicescape?

Accepted Answer

A)  Easy access 
B)  Aesthetics 
C)  Immaculately clean 
D)  Low-cost admission 
E)  State-of-the-art scoring and replay displays 
A)  Easy access 
B)  Aesthetics 
C)  Immaculately clean 
D)  Low-cost admission 
E)  State-of-the-art scoring and replay displays

Question 10

Marketing activities should be taken care of by:

Accepted Answer

A)  the marketing department 
B)  sales and marketing departments combined 
C)  middle and upper management 
D)  everyone in a customer-facing role 
E)  the entire company 
A)  the marketing department 
B)  sales and marketing departments combined 
C)  middle and upper management 
D)  everyone in a customer-facing role 
E)  the entire company

Insert the labels in the correct order to complete this diagram of the variable components of place.

Which of these is NOT a function of the marketing channel for sporting goods and services?

Why are the variable components of place presented in the sequence shown in the previous question?

Using a professional sports team or franchise as an example, explain the role of the principal marketing channels that are used to deliver the service product.

Complete the following sentence: 'Physical evidence can be enhanced by optimising…'

What is meant by the term sportscape?

What are some of the most important aspects of the servicescape according Bitner (1992)?

The sport servuction model portrays only the invisible parts of organisation.

Which of these does NOT relate to the servicescape?

Marketing activities should be taken care of by:

The Strategic Sport-Marketing Planning Process

Sport Consumers

Sport Market Research and Strategy

Sport Brands and Products

Sport and Pricing Strategies

Sport and Media Distribution

Sport Promotion

Sport Services: Service Quality and Satisfaction

Sport Sponsorship

Implementation, Ethics and Future Trends in Sport Marketing

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Exam 6: The Sport Place

Insert the labels in the correct order to complete this diagram of the variable components of place.

Which of these is NOT a function of the marketing channel for sporting goods and services?

Why are the variable components of place presented in the sequence shown in the previous question?

Using a professional sports team or franchise as an example, explain the role of the principal marketing channels that are used to deliver the service product.

Complete the following sentence: 'Physical evidence can be enhanced by optimising…'

What is meant by the term sportscape?

What are some of the most important aspects of the servicescape according Bitner (1992)?

The sport servuction model portrays only the invisible parts of organisation.

Which of these does NOT relate to the servicescape?

Marketing activities should be taken care of by:

The Strategic Sport-Marketing Planning Process

Sport Consumers

Sport Market Research and Strategy

Sport Brands and Products

Sport and Pricing Strategies

Sport and Media Distribution

Sport Promotion

Sport Services: Service Quality and Satisfaction

Sport Sponsorship

Implementation, Ethics and Future Trends in Sport Marketing

Filters