Question 1

What are some key similarities and differences in the way 50-over Cricket was promoted as World Series Cricket (in the 1970s) and in its current form as Twenty20 cricket?

Accepted Answer

While both promotional approaches were multifaceted and integrated in their approach, two clear trends emerge from the comparison of eras: the amendment to the core messaging and positioning (from sport to entertainment); and the increased range of options used within the promotional marketing mix.

Question 2

AIDA is an example of which type of response model?

Accepted Answer

A)  Alternative response 
B)  Integrated information response 
C)  Linear response 
D)  Traditional response hierarchy 
E)  Aggregate response hierarchy 
A)  Alternative response 
B)  Integrated information response 
C)  Linear response 
D)  Traditional response hierarchy 
E)  Aggregate response hierarchy D

Question 3

What is an example of direct sport consumption?

Accepted Answer

A)  Listening to sport on the radio 
B)  Watching sport on television 
C)  Reading about sport in the newspapers 
D)  Attending sport events or matches 
E)  Discussing sport with friends and colleagues 
A)  Listening to sport on the radio 
B)  Watching sport on television 
C)  Reading about sport in the newspapers 
D)  Attending sport events or matches 
E)  Discussing sport with friends and colleagues D

Question 4

Which of the following is NOT an example of direct marketing?

Accepted Answer

A)  Email marketing 
B)  Sales promotions 
C)  Telemarketing 
D)  Direct mail 
E)  Text or short message services 
A)  Email marketing 
B)  Sales promotions 
C)  Telemarketing 
D)  Direct mail 
E)  Text or short message services

Question 5

Which of the following is a price-based example of a sales promotion?

Accepted Answer

A)  Group or packaged offers 
B)  Posters or sport memorabilia 
C)  Free product trials 
D)  Both A and C 
A)  Group or packaged offers 
B)  Posters or sport memorabilia 
C)  Free product trials 
D)  Both A and C

Question 6

Define what is meant by the term endorsement relevant to high profile sportspeople. Provide an example of an athlete you perceive to be a good fit as an endorser for a brand.

Accepted Answer

The answer of Define what is meant by the term...

Question 7

Using a sports organisation as an example, describe and give examples of each stage of the process for selecting and planning a promotions mix.

Accepted Answer

The answer of Using a sports organisation as an example,...

Question 8

____________ is defined as one-to-one communication of a personalised message to a consumer, with the purpose of eliciting a response or sale.

Accepted Answer

A)  Sponsorship 
B)  Advertising 
C)  Public Relations 
D)  Direct Marketing 
A)  Sponsorship 
B)  Advertising 
C)  Public Relations 
D)  Direct Marketing

Question 9

What are the promotional aims of the AIDA model?

Accepted Answer

The answer of What are the promotional aims of the...

Question 10

What is the aim when implementing effective Customer Relationship Management (CRM)? Give an example of why CRM might be important for a particular sport organisation.

Accepted Answer

The answer of What is the aim when implementing effective...

What are some key similarities and differences in the way 50-over Cricket was promoted as World Series Cricket (in the 1970s) and in its current form as Twenty20 cricket?

AIDA is an example of which type of response model?

What is an example of direct sport consumption?

Which of the following is NOT an example of direct marketing?

Which of the following is a price-based example of a sales promotion?

Define what is meant by the term endorsement relevant to high profile sportspeople. Provide an example of an athlete you perceive to be a good fit as an endorser for a brand.

Using a sports organisation as an example, describe and give examples of each stage of the process for selecting and planning a promotions mix.

____________ is defined as one-to-one communication of a personalised message to a consumer, with the purpose of eliciting a response or sale.

What are the promotional aims of the AIDA model?

What is the aim when implementing effective Customer Relationship Management (CRM)? Give an example of why CRM might be important for a particular sport organisation.

The Strategic Sport-Marketing Planning Process

Sport Consumers

Sport Market Research and Strategy

Sport Brands and Products

Sport and Pricing Strategies

The Sport Place

Sport and Media Distribution

Sport Services: Service Quality and Satisfaction

Sport Sponsorship

Implementation, Ethics and Future Trends in Sport Marketing

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Exam 8: Sport Promotion

What are some key similarities and differences in the way 50-over Cricket was promoted as World Series Cricket (in the 1970s) and in its current form as Twenty20 cricket?

AIDA is an example of which type of response model?

What is an example of direct sport consumption?

Which of the following is NOT an example of direct marketing?

Which of the following is a price-based example of a sales promotion?

Define what is meant by the term endorsement relevant to high profile sportspeople. Provide an example of an athlete you perceive to be a good fit as an endorser for a brand.

Using a sports organisation as an example, describe and give examples of each stage of the process for selecting and planning a promotions mix.

____________ is defined as one-to-one communication of a personalised message to a consumer, with the purpose of eliciting a response or sale.

What are the promotional aims of the AIDA model?

What is the aim when implementing effective Customer Relationship Management (CRM)? Give an example of why CRM might be important for a particular sport organisation.

The Strategic Sport-Marketing Planning Process

Sport Consumers

Sport Market Research and Strategy

Sport Brands and Products

Sport and Pricing Strategies

The Sport Place

Sport and Media Distribution

Sport Services: Service Quality and Satisfaction

Sport Sponsorship

Implementation, Ethics and Future Trends in Sport Marketing

Filters