Exam 4: Sales

Who is said to have sent out the "Radio Music Box" memo - discussing the future possibilities of the radio?

What is the current state of radio in terms of audience and listenership?

Digital Audio Tape machines are still commonly used in many radio production studios today.

What is meant by the term "frag-out"?

What has been the impact on listenership of satellite radio?

According to a recent Ipsos study of in-car listening choices by consumers, XM/Sirius Satellite Radio was the 2nd most popular form of audio.

With nearly _____________ radio stations in the United States, radio is the most available source of entertainment, companionship, and information.

On noncommercial radio stations, what kind of announcements take the place of commercials?

Who handles the buying and selling of radio stations these days?

Consolidation of radio ownership has had what effect on jobs in broadcasting?

To counter the sharp reversal of fortunes, many broadcasters formed Local Marketing Agreements; describe how they work.

The Communications Act of 1934 resulted in the establishment of what government agency? What were its predecessors?

What new technology constitutes the most popular mobile services for listeners?