Exam 7: Promotion

Of social media today...Lori Lewis said "We are operating radio stations in a world that has been coined as "_________beta"-it's the mindset that everything (even our own self) is a work in progress,

Due to greater competition, radio stations must promote themselves:

Most successful radio promotions involve what kind of incentives?

What is considered to be the ultimate goal of any promotion?

Due to greater competition, radio stations must promote themselves how often?

What is the preferred solution to planning the budget for a promotion?

Which form of radio promotion is the most prevalent: on-air or off-air?

To "bookend" call letters is to position them in what way?

What is the preferred way for the promotion director to acquire prizes?