Exam 4: Communication Skills

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Which of the following best describes the purpose of the SPIN questioning system?

(Multiple Choice)
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Studies and cognitive psychology have found that ___________tend to be more memorable than their verbal counterparts.

(Short Answer)
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With respect to SPIN, "have you had any challenges with your current system?" is an example of a/an _____________question.

(Short Answer)
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When talking with the buyer, a salesperson should never break eye contact.

(True/False)
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When speaking with someone on a job interview or sales call, which of the following body postures is most appropriate?

(Multiple Choice)
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There is really no difference between serious listening and social listening.

(True/False)
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One of the objectives of strategic questioning is to generate ________________________.

(Short Answer)
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_______________refers to the cognitive process of actively sensing, interpreting, evaluating, and responding to the verbal and nonverbal messages of present or potential customers.

(Short Answer)
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With respect to SIER, addressing the question of "what meaning does the sender intend?"

(Short Answer)
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"Do you typically purchase or lease?" is an example of which type of SPIN question?

(Multiple Choice)
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Which of the following are likely to result when a salesperson uses poor grammar in either oral or written communications?

(Multiple Choice)
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With respect to SPIN, "would you like to learn more about how we can solve that problem?" is an example of a/an ______________question.

(Short Answer)
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Reactive questions are always open-ended.

(True/False)
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Salespeople exhibiting poor grammar will have a tough time earning credibility with the buyer.

(True/False)
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In trust-based selling it is more important that the salesperson talks with rather than at the buyer.

(True/False)
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