Exam 4: Communication Skills

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_________________questions are designed to limit the customer's response to one or two words.

(Short Answer)
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An important part of effective buyer-seller communication is the seller's ability to create mental images in the buyer's mind.

(True/False)
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By varying the loudness and intensity of their voice, salespeople can improve their communication effectiveness.

(True/False)
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An important part of listening is visual rather than auditory.

(True/False)
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With respect to ADAPT, "how has that problem affected your customer service?" is an example of a/an ______________ question.

(Short Answer)
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"Are you interested in making a purchase today?" is an example of an ADAPT question.

(True/False)
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If the salesperson is successful with projection questions he/she should:

(Multiple Choice)
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If you find that people you speak with often misinterpret your verbal messages, you should probably work on what?

(Multiple Choice)
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Open-ended questions encourage the customer to respond freely.

(True/False)
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___________questions that use open and closed-end question formats to gain confirmation and uncover attitudes, opinions, and preferences the prospect olds.

(Short Answer)
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If a salesperson were to say "that sounds like an important issue, could you give me an example of what you mean?" he/she would be asking which type of question?

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Salespeople need to possess effective trust-based sales communications skills so that they:

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With respect to ADAPT, "who is your current supplier?" is an example of a/an _________________question.

(Short Answer)
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"Would you be interested in a system that is easier for your operators to use?" is an example which type of ADAPT question?

(Multiple Choice)
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Proper grammar is important to almost any sales presentation, either oral or written.

(True/False)
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Drawing meaning from what the buyer is saying (through both verbal and nonverbal communication) is the objective of which active listening component?

(Multiple Choice)
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The purpose of sales communication is to seek agreement from the prospective buyer.

(True/False)
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Active listening requires both cognition and concentration.

(True/False)
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Need-payoff questions can be similar to Transition questions.

(True/False)
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Conveying interest and understanding is the objective of which active listening component?

(Multiple Choice)
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