Exam 4: Communication Skills
Exam 1: Overview of Personal Selling127 Questions
Exam 2: Building Trust and Sales Ethics109 Questions
Exam 3: Understanding Buyers144 Questions
Exam 4: Communication Skills135 Questions
Exam 5: Strategic Prospecting and Preparing for Sales Dialogue123 Questions
Exam 6: Planning Sales Dialogues and Presentations139 Questions
Exam 7: Sales Dialogue: Creating and Communicating Value133 Questions
Exam 8: Addressing Concerns and Earning Commitment139 Questions
Exam 9: Expanding Customer Relations140 Questions
Exam 10: Adding Value: Self-Leadership and Teamwork154 Questions
Exam 11: Sales Management and Sales186 Questions
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With respect to listening, the weak listener listens for facts, the strong listener listens for ____________.
(Short Answer)
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Which of the following is not one of the ten keys to effective listening?
(Multiple Choice)
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In order to be an effective listener a salesperson must do which of the following?
(Multiple Choice)
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ADAPT stands for Assessment Discovery Activation ________________ and Transition.
(Short Answer)
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The pitch of a salesperson's voice often affects his/her credibility with buyers.
(True/False)
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One of the six facets of effective listening is to __________________the buyer to talk.
(Short Answer)
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________________ is a form of listening that is associated with events or topics in which it is important to sort through, interpret, understand, and respond to received messages.
(Short Answer)
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Premature evaluation of what the buyer is saying often prevents the salesperson from being an effective communicator.
(True/False)
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"Do you see the merits of the solution I'm proposing?" is an example of which type of questions?
(Multiple Choice)
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One of the objectives of strategic questioning is to ____________ thinking.
(Short Answer)
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"Are you interested in making a purchase today?" is an example of a SPIN question.
(True/False)
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A salesperson wishing to shift or redirect the topic of discussion should use which of the following types of questions?
(Multiple Choice)
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After asking problem questions, the salesperson should begin asking need-payoff questions.
(True/False)
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The cognitive process of actively sensing, interpreting, evaluating, and responding to the verbal and nonverbal messages of present or potential customers is called?
(Multiple Choice)
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Salespeople begin working with a prospect at the far end of the public zone and move closer as the relationship develops.
(True/False)
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Which of the following is the best example of an open-end question?
(Multiple Choice)
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With respect to SPIN, "what sort of system are you currently using?" is an example of a/an ________________question.
(Short Answer)
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With respect to ADAPT, "so having a supplier who is never late with deliveries is important to you?" is an example of a/an __________ question.
(Short Answer)
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