Question 1

Confounding variables do not have an impact on the results of a study.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following methods allows precise control of experimental factors but does not resemble real-life situations in which subjects experience the media?

Accepted Answer

A) Content analysis 
B) Field experiments 
C) Laboratory experiments 
D) Sample surveys 
E) Ethnographic studies 
A) Content analysis 
B) Field experiments 
C) Laboratory experiments 
D) Sample surveys 
E) Ethnographic studies

Question 3

This theory asserts that the media's coverage of public opinion can lead those with an opposing view to feel they are in the minority and be less likely to speak out.

Accepted Answer

A) Spiral of silence theory 
B) Gatekeeping theory 
C) Agenda setting theory 
D) Two-step flow theory 
E) Elaboration likelihood model 
A) Spiral of silence theory 
B) Gatekeeping theory 
C) Agenda setting theory 
D) Two-step flow theory 
E) Elaboration likelihood model

Question 4

This theory explains under what conditions of information processing people are either persuaded by or resistant to a message.

Accepted Answer

A) Technological determinism 
B) Spiral of silence theory 
C) Uses and gratifications 
D) Two-step flow theory 
E) Elaboration likelihood model 
A) Technological determinism 
B) Spiral of silence theory 
C) Uses and gratifications 
D) Two-step flow theory 
E) Elaboration likelihood model

Question 5

Stereotypes are versions of reality that are deliberately oversimplified to fit preconceived images.

Accepted Answer

A) True 
 B)False

Question 6

__________ summarized how the stages of the communication process are the objects of research with the question "Who says what in which channel to whom with what effect?"

Accepted Answer

A) Joseph Klapper 
B) Albert Bandura 
C) George Gerbner 
D) Harold Lasswell 
E) Donald Shaw 
A) Joseph Klapper 
B) Albert Bandura 
C) George Gerbner 
D) Harold Lasswell 
E) Donald Shaw

Question 7

The first systematic research on media violence dates to the 1930s and focused on

Accepted Answer

A) comic books. 
B) films. 
C) radio. 
D) music lyrics. 
E) records. 
A) comic books. 
B) films. 
C) radio. 
D) music lyrics. 
E) records.

Question 8

Media researchers have had an easy time predicting people's actions and attitudes.

Accepted Answer

A) True 
 B)False

Question 9

List and describe the five major areas of media effects study.

Accepted Answer

The five major areas of media effects st

Question 10

Describe the impact of entertainment programming on socialization and in reinforcing or eliminating stereotypes.

Accepted Answer

Entertainment programming has a signific

Question 11

The "glow and flow" principle says that

Accepted Answer

A) television audiences are selective viewers. 
B) the act of watching television entertains. 
C) it is the interaction with others that takes place when watching a television program that audience members find most satisfying. 
D) television programs fill a void in our lives by allowing us vicariously to experience events we would not otherwise experience. 
E) television has little effect on viewers' perceptions of violence. 
A) television audiences are selective viewers. 
B) the act of watching television entertains. 
C) it is the interaction with others that takes place when watching a television program that audience members find most satisfying. 
D) television programs fill a void in our lives by allowing us vicariously to experience events we would not otherwise experience. 
E) television has little effect on viewers' perceptions of violence.

Confounding variables do not have an impact on the results of a study.

Which of the following methods allows precise control of experimental factors but does not resemble real-life situations in which subjects experience the media?

This theory asserts that the media's coverage of public opinion can lead those with an opposing view to feel they are in the minority and be less likely to speak out.

This theory explains under what conditions of information processing people are either persuaded by or resistant to a message.

Stereotypes are versions of reality that are deliberately oversimplified to fit preconceived images.

__________ summarized how the stages of the communication process are the objects of research with the question "Who says what in which channel to whom with what effect?"

The first systematic research on media violence dates to the 1930s and focused on

Media researchers have had an easy time predicting people's actions and attitudes.

List and describe the five major areas of media effects study.

Describe the impact of entertainment programming on socialization and in reinforcing or eliminating stereotypes.

The "glow and flow" principle says that

Introducing Electronic Media

From Radio to Television

Cable and Newer Media

How Electronic Media Work

Distribution by Wired Relays, Wireless Relays, and Over the Internet

Commercial Operations

Noncommercial Services

Programs and Programming Basics

Audience Measurement

The Communications Act, Licensing, and Structural Regulation

Constitutional Issues and Content Regulation

A Global View

Filters

Exam 10: Media Theory and Effects

Confounding variables do not have an impact on the results of a study.

Which of the following methods allows precise control of experimental factors but does not resemble real-life situations in which subjects experience the media?

This theory asserts that the media's coverage of public opinion can lead those with an opposing view to feel they are in the minority and be less likely to speak out.

This theory explains under what conditions of information processing people are either persuaded by or resistant to a message.

Stereotypes are versions of reality that are deliberately oversimplified to fit preconceived images.

__________ summarized how the stages of the communication process are the objects of research with the question "Who says what in which channel to whom with what effect?"

The first systematic research on media violence dates to the 1930s and focused on

Media researchers have had an easy time predicting people's actions and attitudes.

List and describe the five major areas of media effects study.

Describe the impact of entertainment programming on socialization and in reinforcing or eliminating stereotypes.

The "glow and flow" principle says that

Introducing Electronic Media

From Radio to Television

Cable and Newer Media

How Electronic Media Work

Distribution by Wired Relays, Wireless Relays, and Over the Internet

Commercial Operations

Noncommercial Services

Programs and Programming Basics

Audience Measurement

The Communications Act, Licensing, and Structural Regulation

Constitutional Issues and Content Regulation

A Global View

Filters