Exam 8: Enlightenment Rhetoric

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What theory of psychology influenced George Campbell's theory of rhetoric? How was this influence revealed in Campbell's theory of persuasion?

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George Campbell's theory of rhetoric was influenced by the theory of psychology known as moral sense theory, which was popularized by philosophers such as Francis Hutcheson and David Hume. This theory posits that humans have an innate moral sense or conscience that guides their behavior and decision-making.

Campbell's theory of persuasion was influenced by moral sense theory in several ways. Firstly, he believed that effective persuasion should appeal to the audience's moral sense and emotions, rather than just their rationality. He argued that moral emotions such as sympathy, benevolence, and gratitude play a crucial role in influencing human behavior and decision-making.

Additionally, Campbell emphasized the importance of understanding human nature and the moral principles that guide human behavior in order to effectively persuade an audience. He believed that by appealing to the audience's moral sense and emotions, a speaker could create a stronger and more lasting impact on their audience.

Overall, Campbell's theory of persuasion was deeply influenced by moral sense theory, as he believed that understanding and appealing to the audience's innate moral sense and emotions was essential for effective rhetoric and persuasion.

What were Vico's principal objections to the philosophy of Descartes?

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Vico emphasized the power of language and imagination when approaching and understanding the world, while Descartes focused on the mathematical and scientific. Vico thought that Descartes's disdain for rhetoric and emphasis on demonstrable proof ignored the fundamental ways in which humans thought about and experienced the world.

The ___________________ Movement in the late eighteenth and early nineteenth centuries emphasized considerations of style in rhetoric and expanded rhetoric into a study of literature, literary criticism, and writing.

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Belletristic

What were the goals of the Belletristic Movement? What effect did it have on the study of argument as a component of rhetoric?

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What expectations regarding the writing of women did Margaret Cavendish challenge?

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How may Campbell's interest in religious questions have influenced his theory of rhetoric?

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The Enlightenment period saw a more concrete shaping of a sense of "the public" and "public domain" which created a model of rhetoric as participation in the public sphere rather than oratorical competition.

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Vico's work on myth and narrative and their ability to shape civilization was largely ignored in his own day as myth was often dismissed by Enlightenment thinkers.

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Identify the various social forces that compelled British people to seek education in rhetoric during the eighteenth century. Identify two major rhetorical movements during the eighteenth and early nineteenth centuries that were educational in nature, and the methods and goals of each movement. Link specific authors and works to each movement.

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George Campbell believed that Christian orators were under less pressure than ancient rhetoricians to persuade others of virtues because God would help Christian orators with this task.

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Both Kumes and Blair emphasize rhetoric's ability to improve an individual's _________________, or their appreciation of aesthetic experiences, and believed that this would in turn improve one's life.

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How were presumption and burden of proof related for Whately?

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George Campbell built his rhetorical theory on a particular view of the human mind. We have seen something like this in the suggestions Plato made in Phaedrus about the nature of the human soul. Vico speculated about the mind's development in terms of rhetorical devices. What view of the human mind and its workings might a contemporary rhetorical theory reflect?

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Vico agreed with Descartes' view of rhetoric, and with the idea that only mathematical proofs accessed truth better than rhetorical symbols.

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What, for Hugh Blair, was meant by the term "taste"? What benefits did he believe developing taste would bring?

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In Vico's theory of the evolution of human thought through rhetorical devices, which of the following was the final stage of linguistic development?

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What particular social developments in Britain alarmed Thomas Sheridan? What was his proposed solution?

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What, for you, is the significance of style in speaking and writing? Is it important to clear communication? Is it an element in persuasion? If style is important to persuasion, should it be?

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Vico used the term ____________________ to describe humanity's natural power of imagination to order the world through myth and narrative.

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Explain the relationship between presumption and burden of proof in Whately's theory of argument.

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