Question 1

By 'thinking first' in the process of developing a marketing strategy, the Manager must

Accepted Answer

A)  look into his heart for inspiration. 
B)  network with friends and consultants. 
C)  cognitively analyse a strategic marketing problem. 
D)  get into action to solve the problem. 
A)  look into his heart for inspiration. 
B)  network with friends and consultants. 
C)  cognitively analyse a strategic marketing problem. 
D)  get into action to solve the problem.

Question 2

A competitive strategy

Accepted Answer

A)  establishes a profitable market position. 
B)  establishes a sustainable market position. 
C)  establishes a profitable market position and a sustainable market position. 
D)  None of the options given are correct. 
A)  establishes a profitable market position. 
B)  establishes a sustainable market position. 
C)  establishes a profitable market position and a sustainable market position. 
D)  None of the options given are correct.

Question 3

The roots of strategy began in

Accepted Answer

A)  the medical profession. 
B)  the military. 
C)  in economics. 
D)  in the English language. 
A)  the medical profession. 
B)  the military. 
C)  in economics. 
D)  in the English language.

Question 4

Marketing strategy as simple rules is about

Accepted Answer

A)  avoiding uncertainty and betting on safe bets. 
B)  jumping in with full effort. 
C)  crafting simple rules. 
D)  crafting simple rules and jumping in rather than avoiding uncertainty. 
A)  avoiding uncertainty and betting on safe bets. 
B)  jumping in with full effort. 
C)  crafting simple rules. 
D)  crafting simple rules and jumping in rather than avoiding uncertainty.

Question 5

'Seeing first' can be summed up by the term:

Accepted Answer

A)  'Eureka' moment 
B)  'Whatever will be will be' moment 
C)  'Go get it' moment 
D)  None of the options given are correct. 
A)  'Eureka' moment 
B)  'Whatever will be will be' moment 
C)  'Go get it' moment 
D)  None of the options given are correct.

Question 6

Strategic market management helps to do what of the following to the firm?

Accepted Answer

A)  Provide a vision 
B)  Monitor and understand a dynamic environment 
C)  Generate strategic options 
D)  All the options given are correct. 
A)  Provide a vision 
B)  Monitor and understand a dynamic environment 
C)  Generate strategic options 
D)  All the options given are correct.

Question 7

What is the difference between a corporate strategy and SBU strategy?

Accepted Answer

A)  Both are the same. 
B)  Corporate is the overall goals of the business; often expressed in financial terms whereas SBU strategy is how to compete in individual product-markets and support the corporate strategy. 
C)  Corporate is the overall goals of the business; often expressed in financial terms whereas SBU strategy is for the organization's functional area. 
D)  Corporate strategy is how to compete in individual product-markets whereas SBU strategy is for the organization's functional area. 
A)  Both are the same. 
B)  Corporate is the overall goals of the business; often expressed in financial terms whereas SBU strategy is how to compete in individual product-markets and support the corporate strategy. 
C)  Corporate is the overall goals of the business; often expressed in financial terms whereas SBU strategy is for the organization's functional area. 
D)  Corporate strategy is how to compete in individual product-markets whereas SBU strategy is for the organization's functional area.

Question 8

Successful marketing strategy requires the ability to

Accepted Answer

A)  move from big picture to tactical detail. 
B)  move from tactical detail to big picture. 
C)  see both pictures together. 
D)  focus on implementation. 
A)  move from big picture to tactical detail. 
B)  move from tactical detail to big picture. 
C)  see both pictures together. 
D)  focus on implementation.

Question 9

How-to rules are about

Accepted Answer

A)  keeping managers organized enough to seize opportunities. 
B)  rules to help Managers pick the best opportunity based on geography, customers, or technology. 
C)  rules about allocating resources amongst competing opportunities. 
D)  rhythm of key strategic processes. 
A)  keeping managers organized enough to seize opportunities. 
B)  rules to help Managers pick the best opportunity based on geography, customers, or technology. 
C)  rules about allocating resources amongst competing opportunities. 
D)  rhythm of key strategic processes.

Question 10

Strategy exists at multiple levels in an organization. These are

Accepted Answer

A)  corporate, global, and functional. 
B)  corporate, SBU, and functional. 
C)  corporate, global, and micro. 
D)  international, SBU, and functional. 
A)  corporate, global, and functional. 
B)  corporate, SBU, and functional. 
C)  corporate, global, and micro. 
D)  international, SBU, and functional.

Question 11

Seeing First approach to marketing strategy works best when

Accepted Answer

A)  many elements have to be creatively applied. 
B)  commitment to solutions is key. 
C)  communications across boundaries are needed (e.g., in NP
D) . 
D)  many elements have to be creatively applied, commitment to solutions is key, and communications across boundaries are needed (e.g., in NP
D) . 
A)  many elements have to be creatively applied. 
B)  commitment to solutions is key. 
C)  communications across boundaries are needed (e.g., in NP
D) . 
D)  many elements have to be creatively applied, commitment to solutions is key, and communications across boundaries are needed (e.g., in NP
D) .

Question 12

Strategic marketing management is introduced to highlight the role of marketing in the relationship between

Accepted Answer

A)  the firm and consumers. 
B)  the firm and its environment. 
C)  different stakeholders. 
D)  various departments. 
A)  the firm and consumers. 
B)  the firm and its environment. 
C)  different stakeholders. 
D)  various departments.

Question 13

The 'how will we get there?' stage in the marketing strategy blueprint involves

Accepted Answer

A)  environmental analysis. 
B)  strategy implementation. 
C)  branding, pricing, communication strategies. 
D)  analysis and perspective. 
A)  environmental analysis. 
B)  strategy implementation. 
C)  branding, pricing, communication strategies. 
D)  analysis and perspective.

Question 14

How many rules are optimum for a company?

Accepted Answer

A)  A thick manual is desirable. 
B)  Between 2-7 simple rules 
C)  Between 2-7 complex rules 
D)  Keep following rules optional. 
A)  A thick manual is desirable. 
B)  Between 2-7 simple rules 
C)  Between 2-7 complex rules 
D)  Keep following rules optional.

Question 15

Looking at Porter's generic strategies what role can marketing play?

Accepted Answer

A)  Marketing can impact the low-cost strategy. 
B)  Marketing can impact differentiation strategy. 
C)  Marketing can impact the low-cost strategy and impact differentiation strategy. 
D)  None of the options given are correct. 
A)  Marketing can impact the low-cost strategy. 
B)  Marketing can impact differentiation strategy. 
C)  Marketing can impact the low-cost strategy and impact differentiation strategy. 
D)  None of the options given are correct.

Question 16

The phases in the book's marketing strategy 'blueprint' are:

Accepted Answer

A)  Where are we, why are we, who are we, how will we get there? 
B)  Where are we, where do we want to be, how will we get there, did we get there? 
C)  Where are we, where do we want to be, when will we get there, did we get there? 
D)  Where are we, where do we want to be, when will we get there, why did we get there? 
A)  Where are we, why are we, who are we, how will we get there? 
B)  Where are we, where do we want to be, how will we get there, did we get there? 
C)  Where are we, where do we want to be, when will we get there, did we get there? 
D)  Where are we, where do we want to be, when will we get there, why did we get there?

By 'thinking first' in the process of developing a marketing strategy, the Manager must

A competitive strategy

The roots of strategy began in

Marketing strategy as simple rules is about

'Seeing first' can be summed up by the term:

Strategic market management helps to do what of the following to the firm?

What is the difference between a corporate strategy and SBU strategy?

Successful marketing strategy requires the ability to

How-to rules are about

Strategy exists at multiple levels in an organization. These are

Seeing First approach to marketing strategy works best when

Strategic marketing management is introduced to highlight the role of marketing in the relationship between

The 'how will we get there?' stage in the marketing strategy blueprint involves

How many rules are optimum for a company?

Looking at Porter's generic strategies what role can marketing play?

The phases in the book's marketing strategy 'blueprint' are:

Environmental and Internal Analysis: Market Information and Intelligence

Strategic Marketing Decisions, Choices, and Mistakes

Segmentation, Targeting, and Positioning Strategies

Branding Strategies

Relational and Sustainability Strategies

Product Innovation and Development Strategies

Service Marketing Strategies

Pricing and Distribution Strategies

Marketing Communications

Social and Ethical Strategies

Strategy Implementation and Control

Strategy and Metrics

Filters

Exam 1: Strategic Marketing: Analysis, Perspectives, and Blueprint

By 'thinking first' in the process of developing a marketing strategy, the Manager must

A competitive strategy

The roots of strategy began in

Marketing strategy as simple rules is about

'Seeing first' can be summed up by the term:

Strategic market management helps to do what of the following to the firm?

What is the difference between a corporate strategy and SBU strategy?

Successful marketing strategy requires the ability to

How-to rules are about

Strategy exists at multiple levels in an organization. These are

Seeing First approach to marketing strategy works best when

Strategic marketing management is introduced to highlight the role of marketing in the relationship between

The 'how will we get there?' stage in the marketing strategy blueprint involves

How many rules are optimum for a company?

Looking at Porter's generic strategies what role can marketing play?

The phases in the book's marketing strategy 'blueprint' are:

Environmental and Internal Analysis: Market Information and Intelligence

Strategic Marketing Decisions, Choices, and Mistakes

Segmentation, Targeting, and Positioning Strategies

Branding Strategies

Relational and Sustainability Strategies

Product Innovation and Development Strategies

Service Marketing Strategies

Pricing and Distribution Strategies

Marketing Communications

Social and Ethical Strategies

Strategy Implementation and Control

Strategy and Metrics

Filters