Exam 11: Social and Ethical Strategies

Choosing a cause to support is an important decision for a corporation. The selection of the cause must be done carefully, since the cause or causes must ___________with your consumers and have a ___________ with your company brand.

Companies develop _____ to provide a guideline to its employees to follow ethical behaviour.

What is the full form of SAAR?

Ethics can be understood as

The use of marketing to reduce societal problems is known as ____________

Actions undertaken by the firm or donations aimed at improving or preserving the environment surrounding the firm is called ______

As per Martin (2002) _____ can help support corporate actions.

Hess et al (2002) present four critical suggestions for companies when approaching the development of Corporate Social Initiatives; which is not one of them?

Corporate giving to charitable organizations is called ______

According to Martin (2002) what is the biggest barrier to corporate virtue?

Greenpeace, Free Burma Coalition, and PETA are examples of

Porter & Kramer (2002) suggest that charitable giving can be used to improve an organization's "competitive context". By this they mean that __________________

High performing businesses ______ show a strong correlation between CSR activities and _______performance in terms of productivity as well as profitability when compared to other firms.

New Zealand's attempt to market itself in a unique way was an example of which of the following?

When a company attempted the Green strategy but got public criticism, what could be the issue with that?

Epstein and Birchard (1999) examined a number of companies and found a set of steps that were important CSR is integrated in all activities of the firm. Which of the following activities are one of those steps?

As per the CSR theory a firm must not only look at serving its _____ but also look at its impact on _______

How can companies measure the effectiveness of the CSR activities?

Firms have been forced to examine the extent of their 'carbon footprint' as well as to seek ways to replenish resources which are depleted with their production processes. This focus on replenishment and minimizing harm to the environment is referred to as ___________

The virtue matrix is divided into four quadrants. The two lower quadrants comprise_______