Question 1

Which of the following is not one of Porter and Kramer's (2006) suggestions for the different classifications for social issues that any firm should consider?

Accepted Answer

A)  General social issues 
B)  Value chain social impacts 
C)  General environmental issues 
D)  Social dimensions of competitive context 
A)  General social issues 
B)  Value chain social impacts 
C)  General environmental issues 
D)  Social dimensions of competitive context

Question 2

When the firm is in an activist role in attempting to improve the community in which it operates, it is called _____

Accepted Answer

A)  corporate terrorism. 
B)  corporate philanthropy. 
C)  social activism. 
D)  political activism. 
A)  corporate terrorism. 
B)  corporate philanthropy. 
C)  social activism. 
D)  political activism.

Question 3

In the virtue matrix, the activities that may actually add to shareholder value if supported by customers, employees, and government agencies are called_______

Accepted Answer

A)  structural frontier. 
B)  strategic frontier. 
C)  compliance. 
D)  choice. 
A)  structural frontier. 
B)  strategic frontier. 
C)  compliance. 
D)  choice.

Question 4

Husted and Allen (2007) added to what Porter and Kramer (2006) presented by identifying the following five strategic dimensions for use in comparisons across traditional CSR, Strategic CSR, and Traditional Strategy?

Accepted Answer

A)  Visibility, proactivity, voluntarism, defensibility, centrality 
B)  Appropriability, visibility, proactivity, centrality, voluntarism 
C)  Appropriability, viability, proactivity, voluntarism, centrality 
D)  Visibility, proactivity, viability, voluntarism, accessibility 
A)  Visibility, proactivity, voluntarism, defensibility, centrality 
B)  Appropriability, visibility, proactivity, centrality, voluntarism 
C)  Appropriability, viability, proactivity, voluntarism, centrality 
D)  Visibility, proactivity, viability, voluntarism, accessibility

Question 5

What is not CSR?

Accepted Answer

A)  Environmental stewardship 
B)  Family-friendly work conditions 
C)  Community development 
D)  Giving money to charity 
A)  Environmental stewardship 
B)  Family-friendly work conditions 
C)  Community development 
D)  Giving money to charity

Question 6

Which is not a member of the company's stakeholders?

Accepted Answer

A)  Social activist groups 
B)  Government agencies 
C)  Shareholders 
D)  None of the options given are correct. 
A)  Social activist groups 
B)  Government agencies 
C)  Shareholders 
D)  None of the options given are correct.

Question 7

What is cause-related marketing?

Accepted Answer

A)  Linking between the corporation and consumer needs 
B)  Linking between the corporation and employee needs 
C)  Linking between the corporation and employee needs 
D)  Linking between the corporation and a particular charitable cause 
A)  Linking between the corporation and consumer needs 
B)  Linking between the corporation and employee needs 
C)  Linking between the corporation and employee needs 
D)  Linking between the corporation and a particular charitable cause

Question 8

CSR must be an integral part of _______

Accepted Answer

A)  the sales planning process. 
B)  the HR planning process. 
C)  the strategic planning process. 
D)  the marketing planning process. 
A)  the sales planning process. 
B)  the HR planning process. 
C)  the strategic planning process. 
D)  the marketing planning process.

Question 9

The Virtue Matrix divides CSR into how many components?

Accepted Answer

A)  Three 
B)  One 
C)  Four 
D)  Two 
A)  Three 
B)  One 
C)  Four 
D)  Two

Question 10

The current thinking on CSR says that companies must ______

Accepted Answer

A)  not do CSR just for the sake of doing it. 
B)  do some sort of CSR anyway. 
C)  avoid CSR, focus on profits. 
D)  CSR is only for global firms. 
A)  not do CSR just for the sake of doing it. 
B)  do some sort of CSR anyway. 
C)  avoid CSR, focus on profits. 
D)  CSR is only for global firms.

Question 11

Which are the two components of CSR as per the virtue matrix?

Accepted Answer

A)  Instrumental, extrinsic 
B)  Instrumental, wholistic 
C)  Effective, intrinsic 
D)  Instrumental, intrinsic 
A)  Instrumental, extrinsic 
B)  Instrumental, wholistic 
C)  Effective, intrinsic 
D)  Instrumental, intrinsic

Question 12

CSR focuses on the larger publics that the firm serves. Which is not a member of that publics?

Accepted Answer

A)  Employees 
B)  Partners 
C)  Customers 
D)  None of the options given are correct. 
A)  Employees 
B)  Partners 
C)  Customers 
D)  None of the options given are correct.

Question 13

The actions of the company to act in a socially responsible manner to protect and enhance the various stakeholders that have an interest in the company, the community in which it operates, the environment which surrounds it, and society is called ______

Accepted Answer

A)  marketing. 
B)  CRM. 
C)  TQM. 
D)  CSR. 
A)  marketing. 
B)  CRM. 
C)  TQM. 
D)  CSR.

Question 14

In the virtue matrix, the actions labeled compliance are _______

Accepted Answer

A)  mandated by law. 
B)  based on free will. 
C)  optional. 
D)  based on morals. 
A)  mandated by law. 
B)  based on free will. 
C)  optional. 
D)  based on morals.

Which of the following is not one of Porter and Kramer's (2006) suggestions for the different classifications for social issues that any firm should consider?

When the firm is in an activist role in attempting to improve the community in which it operates, it is called _____

In the virtue matrix, the activities that may actually add to shareholder value if supported by customers, employees, and government agencies are called_______

Husted and Allen (2007) added to what Porter and Kramer (2006) presented by identifying the following five strategic dimensions for use in comparisons across traditional CSR, Strategic CSR, and Traditional Strategy?

What is not CSR?

Which is not a member of the company's stakeholders?

What is cause-related marketing?

CSR must be an integral part of _______

The Virtue Matrix divides CSR into how many components?

The current thinking on CSR says that companies must ______

Which are the two components of CSR as per the virtue matrix?

CSR focuses on the larger publics that the firm serves. Which is not a member of that publics?

The actions of the company to act in a socially responsible manner to protect and enhance the various stakeholders that have an interest in the company, the community in which it operates, the environment which surrounds it, and society is called ______

In the virtue matrix, the actions labeled compliance are _______

Strategic Marketing: Analysis, Perspectives, and Blueprint

Environmental and Internal Analysis: Market Information and Intelligence

Strategic Marketing Decisions, Choices, and Mistakes

Segmentation, Targeting, and Positioning Strategies

Branding Strategies

Relational and Sustainability Strategies

Product Innovation and Development Strategies

Service Marketing Strategies

Pricing and Distribution Strategies

Marketing Communications

Strategy Implementation and Control

Strategy and Metrics

Filters

Exam 11: Social and Ethical Strategies

Which of the following is not one of Porter and Kramer's (2006) suggestions for the different classifications for social issues that any firm should consider?

When the firm is in an activist role in attempting to improve the community in which it operates, it is called _____

In the virtue matrix, the activities that may actually add to shareholder value if supported by customers, employees, and government agencies are called_______

Husted and Allen (2007) added to what Porter and Kramer (2006) presented by identifying the following five strategic dimensions for use in comparisons across traditional CSR, Strategic CSR, and Traditional Strategy?

What is not CSR?

Which is not a member of the company's stakeholders?

What is cause-related marketing?

CSR must be an integral part of _______

The Virtue Matrix divides CSR into how many components?

The current thinking on CSR says that companies must ______

Which are the two components of CSR as per the virtue matrix?

CSR focuses on the larger publics that the firm serves. Which is not a member of that publics?

The actions of the company to act in a socially responsible manner to protect and enhance the various stakeholders that have an interest in the company, the community in which it operates, the environment which surrounds it, and society is called ______

In the virtue matrix, the actions labeled compliance are _______

Strategic Marketing: Analysis, Perspectives, and Blueprint

Environmental and Internal Analysis: Market Information and Intelligence

Strategic Marketing Decisions, Choices, and Mistakes

Segmentation, Targeting, and Positioning Strategies

Branding Strategies

Relational and Sustainability Strategies

Product Innovation and Development Strategies

Service Marketing Strategies

Pricing and Distribution Strategies

Marketing Communications

Strategy Implementation and Control

Strategy and Metrics

Filters