Question 1

What is NOT the job of R&D Manager?

Accepted Answer

A)  Choosing alternate technologies 
B)  Embody new technology into products and services 
C)  Deploying resources for technology implementation 
D)  Anticipate what consumers could need in the future 
A)  Choosing alternate technologies 
B)  Embody new technology into products and services 
C)  Deploying resources for technology implementation 
D)  Anticipate what consumers could need in the future D

Question 2

Strategic choice as an area of strategic marketing management process involves

Accepted Answer

A)  choosing a market to enter. 
B)  understanding the underlying bases guiding future strategy, and generating strategic options for evaluation and selecting from them. 
C)  choosing company name. 
D)  choosing market tactics. 
A)  choosing a market to enter. 
B)  understanding the underlying bases guiding future strategy, and generating strategic options for evaluation and selecting from them. 
C)  choosing company name. 
D)  choosing market tactics. B

Question 3

A company that moves earlier than its competitors to manufacture and sell a new product is called

Accepted Answer

A)  the first winner. 
B)  first mover. 
C)  early adopter. 
D)  early bird. 
A)  the first winner. 
B)  first mover. 
C)  early adopter. 
D)  early bird. B

Question 4

The unique purpose of a firm that distinguishes it from others and defines the boundary of operation is called _________

Accepted Answer

A)  mission. 
B)  strategy. 
C)  fission. 
D)  idealism. 
A)  mission. 
B)  strategy. 
C)  fission. 
D)  idealism.

Question 5

If a firm has a low-cost strategy aimed at a narrow market it is following which strategy?

Accepted Answer

A)  Cost focus 
B)  Cost leadership 
C)  Market leadership 
D)  Global leadership 
A)  Cost focus 
B)  Cost leadership 
C)  Market leadership 
D)  Global leadership

Question 6

What is the riskiest strategy for a firm in a fast-changing marketplace?

Accepted Answer

A)  To stay with the penetrations strategy 
B)  To pursue product development strategy 
C)  To adopt market development strategy 
D)  To diversify 
A)  To stay with the penetrations strategy 
B)  To pursue product development strategy 
C)  To adopt market development strategy 
D)  To diversify

Question 7

What are the two dimensions of the Ansoff matrix?

Accepted Answer

A)  Market, consumer 
B)  Market, industry attractiveness 
C)  Industry attractiveness, firm position 
D)  Market, product 
A)  Market, consumer 
B)  Market, industry attractiveness 
C)  Industry attractiveness, firm position 
D)  Market, product

Question 8

What does the BCG matrix focus on?

Accepted Answer

A)  Market share 
B)  Market growth 
C)  Industry attractiveness 
D)  Market share and market growth 
A)  Market share 
B)  Market growth 
C)  Industry attractiveness 
D)  Market share and market growth

Question 9

Which of the following is an example of a strategic decision at the SBU level?

Accepted Answer

A)  Choosing generic strategy 
B)  Developing a mission statement 
C)  Directional strategy 
D)  Market position tactics 
A)  Choosing generic strategy 
B)  Developing a mission statement 
C)  Directional strategy 
D)  Market position tactics

Question 10

Offering current products to new markets (as per Ansoff matrix) is called which strategy?

Accepted Answer

A)  Market penetration 
B)  Product development 
C)  Diversification 
D)  Market development 
A)  Market penetration 
B)  Product development 
C)  Diversification 
D)  Market development

Question 11

The advantage of the GE model lies in

Accepted Answer

A)  the use of more variables than those used in BCG matrix. 
B)  the recognition that the attractiveness of an industry can be assessed in different ways than using growth rate only. 
C)  the use of nine cells, not only four. 
D)  All of the options given are correct. 
A)  the use of more variables than those used in BCG matrix. 
B)  the recognition that the attractiveness of an industry can be assessed in different ways than using growth rate only. 
C)  the use of nine cells, not only four. 
D)  All of the options given are correct.

Question 12

When defining marketing objectives, the common wisdom is that objectives should be

Accepted Answer

A)  quantitative, realistic, consistent. 
B)  qualitative, realistic, consistent. 
C)  quantitative, ambitious, consistent. 
D)  quantitative, realistic, innovative. 
A)  quantitative, realistic, consistent. 
B)  qualitative, realistic, consistent. 
C)  quantitative, ambitious, consistent. 
D)  quantitative, realistic, innovative.

Question 13

A firm with more than one generic strategy could be

Accepted Answer

A)  born for success. 
B)  stuck in the middle. 
C)  stuck in the heart. 
D)  geared for growth. 
A)  born for success. 
B)  stuck in the middle. 
C)  stuck in the heart. 
D)  geared for growth.

Question 14

Which of the following is an example of strategic decision at the corporate level?

Accepted Answer

A)  Choosing generic strategy 
B)  Developing a mission statement 
C)  Focus strategy 
D)  Market position tactics 
A)  Choosing generic strategy 
B)  Developing a mission statement 
C)  Focus strategy 
D)  Market position tactics

Question 15

Portfolio analysis and planning normally takes two forms:

Accepted Answer

A)  Industry analysis and company analysis 
B)  Market analysis and competitive analysis 
C)  Industry analysis and financial analysis 
D)  Product portfolio analysis and business portfolio analysis. 
A)  Industry analysis and company analysis 
B)  Market analysis and competitive analysis 
C)  Industry analysis and financial analysis 
D)  Product portfolio analysis and business portfolio analysis.

Question 16

BCG matrix, GE matrix, and Shell directional matrix are tools used by firms to ____________

Accepted Answer

A)  manage people. 
B)  allocate resources. 
C)  start business. 
D)  manage brand communication. 
A)  manage people. 
B)  allocate resources. 
C)  start business. 
D)  manage brand communication.

Question 17

A company that builds fortifications around its current position is said to be following a ________ defence tactic.

Accepted Answer

A)  flanking 
B)  contraction 
C)  position 
D)  counter-offensive 
A)  flanking 
B)  contraction 
C)  position 
D)  counter-offensive

Question 18

The following is a criticism of the BCG matrix.

Accepted Answer

A)  It is too simplistic. 
B)  The cut-off point of 10% growth is too high. 
C)  Market growth is not the only indicator of industry attractiveness. 
D)  All of the options given are correct. 
A)  It is too simplistic. 
B)  The cut-off point of 10% growth is too high. 
C)  Market growth is not the only indicator of industry attractiveness. 
D)  All of the options given are correct.

Question 19

To understand organizational survival and/or failure we should assess

Accepted Answer

A)  the firm's management capability. 
B)  the firm's external environment. 
C)  the way the firm's management interacts with its external environment. 
D)  All of the options given are correct. 
A)  the firm's management capability. 
B)  the firm's external environment. 
C)  the way the firm's management interacts with its external environment. 
D)  All of the options given are correct.

Question 20

What is NOT a competitive tactics for the market follower?

Accepted Answer

A)  Follow closely 
B)  Follow at a distance 
C)  Follow selectively 
D)  Follow frugally 
A)  Follow closely 
B)  Follow at a distance 
C)  Follow selectively 
D)  Follow frugally

What is NOT the job of R&D Manager?

Strategic choice as an area of strategic marketing management process involves

A company that moves earlier than its competitors to manufacture and sell a new product is called

The unique purpose of a firm that distinguishes it from others and defines the boundary of operation is called _________

If a firm has a low-cost strategy aimed at a narrow market it is following which strategy?

What is the riskiest strategy for a firm in a fast-changing marketplace?

What are the two dimensions of the Ansoff matrix?

What does the BCG matrix focus on?

Which of the following is an example of a strategic decision at the SBU level?

Offering current products to new markets (as per Ansoff matrix) is called which strategy?

The advantage of the GE model lies in

When defining marketing objectives, the common wisdom is that objectives should be

A firm with more than one generic strategy could be

Which of the following is an example of strategic decision at the corporate level?

Portfolio analysis and planning normally takes two forms:

BCG matrix, GE matrix, and Shell directional matrix are tools used by firms to ____________

A company that builds fortifications around its current position is said to be following a ________ defence tactic.

The following is a criticism of the BCG matrix.

To understand organizational survival and/or failure we should assess

What is NOT a competitive tactics for the market follower?

Strategic Marketing: Analysis, Perspectives, and Blueprint

Environmental and Internal Analysis: Market Information and Intelligence

Segmentation, Targeting, and Positioning Strategies

Branding Strategies

Relational and Sustainability Strategies

Product Innovation and Development Strategies

Service Marketing Strategies

Pricing and Distribution Strategies

Marketing Communications

Social and Ethical Strategies

Strategy Implementation and Control

Strategy and Metrics

Filters

Exam 3: Strategic Marketing Decisions, Choices, and Mistakes

What is NOT the job of R&D Manager?

Strategic choice as an area of strategic marketing management process involves

A company that moves earlier than its competitors to manufacture and sell a new product is called

The unique purpose of a firm that distinguishes it from others and defines the boundary of operation is called _________

If a firm has a low-cost strategy aimed at a narrow market it is following which strategy?

What is the riskiest strategy for a firm in a fast-changing marketplace?

What are the two dimensions of the Ansoff matrix?

What does the BCG matrix focus on?

Which of the following is an example of a strategic decision at the SBU level?

Offering current products to new markets (as per Ansoff matrix) is called which strategy?

The advantage of the GE model lies in

When defining marketing objectives, the common wisdom is that objectives should be

A firm with more than one generic strategy could be

Which of the following is an example of strategic decision at the corporate level?

Portfolio analysis and planning normally takes two forms:

BCG matrix, GE matrix, and Shell directional matrix are tools used by firms to ____________

A company that builds fortifications around its current position is said to be following a ________ defence tactic.

The following is a criticism of the BCG matrix.

To understand organizational survival and/or failure we should assess

What is NOT a competitive tactics for the market follower?

Strategic Marketing: Analysis, Perspectives, and Blueprint

Environmental and Internal Analysis: Market Information and Intelligence

Segmentation, Targeting, and Positioning Strategies

Branding Strategies

Relational and Sustainability Strategies

Product Innovation and Development Strategies

Service Marketing Strategies

Pricing and Distribution Strategies

Marketing Communications

Social and Ethical Strategies

Strategy Implementation and Control

Strategy and Metrics

Filters