Question 1

If a firm has a differentiation strategy aimed at a narrow market it is following which strategy?

Accepted Answer

A)  Focused differentiation strategy 
B)  Differentiation strategy 
C)  Market leadership 
D)  Global leadership 
A)  Focused differentiation strategy 
B)  Differentiation strategy 
C)  Market leadership 
D)  Global leadership

Question 2

Offering new products to new markets (as per Ansoff matrix) is called which strategy?

Accepted Answer

A)  Market penetration 
B)  Product development 
C)  Diversification 
D)  Market development 
A)  Market penetration 
B)  Product development 
C)  Diversification 
D)  Market development

Question 3

What does the GE business screen focus on?

Accepted Answer

A)  Position of the business 
B)  Market growth 
C)  Industry attractiveness 
D)  Position of the business and industry attractiveness 
A)  Position of the business 
B)  Market growth 
C)  Industry attractiveness 
D)  Position of the business and industry attractiveness

Question 4

Which of the following strategic choices and decisions is likely to lead to strategic mistakes and failure? Please select all that apply.

Accepted Answer

A)  Attempted growth without adequate skills or experience 
B)  Projections of over-estimated demand 
C)  Inappropriate transfer of an old business model to a new one 
D)  The creation of a significantly differentiated offering, for which the company charges a premium. 
A)  Attempted growth without adequate skills or experience 
B)  Projections of over-estimated demand 
C)  Inappropriate transfer of an old business model to a new one 
D)  The creation of a significantly differentiated offering, for which the company charges a premium.

Question 5

A firm with the largest market share is called

Accepted Answer

A)  market challenger. 
B)  market leader. 
C)  market follower. 
D)  market feeder. 
A)  market challenger. 
B)  market leader. 
C)  market follower. 
D)  market feeder.

Question 6

Which of the following are examples of directional strategies?

Accepted Answer

A)  Growth strategies 
B)  Stability strategies 
C)  Retrenchment strategies 
D)  All of the options given are correct. 
A)  Growth strategies 
B)  Stability strategies 
C)  Retrenchment strategies 
D)  All of the options given are correct.

Question 7

What is the difference between a concentration growth strategy and a diversification growth strategy?

Accepted Answer

A)  There is no difference between the two. 
B)  Concentration strategy is concentric whereas diversification is horizontal. 
C)  Concentration strategy is conglomerate whereas diversification is vertical. 
D)  Concentration strategy is vertical/horizontal whereas diversification is concentric/conglomerate. 
A)  There is no difference between the two. 
B)  Concentration strategy is concentric whereas diversification is horizontal. 
C)  Concentration strategy is conglomerate whereas diversification is vertical. 
D)  Concentration strategy is vertical/horizontal whereas diversification is concentric/conglomerate.

Question 8

What is the appropriate strategic objective for a dog business?

Accepted Answer

A)  Build 
B)  Harvest 
C)  Divest 
D)  Invest 
A)  Build 
B)  Harvest 
C)  Divest 
D)  Invest

Question 9

Differentiation can be earned by a firm through which of the following?

Accepted Answer

A)  Brand image 
B)  Technology 
C)  Customer service 
D)  All of the options given are correct. 
A)  Brand image 
B)  Technology 
C)  Customer service 
D)  All of the options given are correct.

Question 10

What are the four quadrants of the BCG matrix?

Accepted Answer

A)  Star, wildcat, dog, elephant 
B)  Star, wildcat, cow, elephant 
C)  Star, wildcat, dog, cash cow 
D)  Star, mouse, dog, elephant 
A)  Star, wildcat, dog, elephant 
B)  Star, wildcat, cow, elephant 
C)  Star, wildcat, dog, cash cow 
D)  Star, mouse, dog, elephant

Question 11

Portfolio analysis has gained a wide adoption because

Accepted Answer

A)  it stimulates the use of externally oriented data to supplement management's judgement. 
B)  it recognizes the importance of the fund generation ability of each SBU. 
C)  it motivates managers to evaluate the internal and external environment of each business unit. 
D)  All of the options given are correct. 
A)  it stimulates the use of externally oriented data to supplement management's judgement. 
B)  it recognizes the importance of the fund generation ability of each SBU. 
C)  it motivates managers to evaluate the internal and external environment of each business unit. 
D)  All of the options given are correct.

Question 12

How many generic strategies did Porter talk of?

Accepted Answer

A)  Three 
B)  Four 
C)  Five 
D)  Six 
A)  Three 
B)  Four 
C)  Five 
D)  Six

Question 13

What is the appropriate strategic objective for a cash cow business?

Accepted Answer

A)  Build 
B)  Harvest/Hold 
C)  Divest 
D)  Invest 
A)  Build 
B)  Harvest/Hold 
C)  Divest 
D)  Invest

Question 14

Cost leadership strategy is about

Accepted Answer

A)  low cost. 
B)  a strategy aimed at narrow market. 
C)  a low-cost strategy aimed at narrow market. 
D)  a low-cost strategy aimed at mass market. 
A)  low cost. 
B)  a strategy aimed at narrow market. 
C)  a low-cost strategy aimed at narrow market. 
D)  a low-cost strategy aimed at mass market.

Question 15

A market leader needs to search for

Accepted Answer

A)  new users. 
B)  new uses. 
C)  more usage. 
D)  All of the options given are correct. 
A)  new users. 
B)  new uses. 
C)  more usage. 
D)  All of the options given are correct.

Question 16

Offering new products to current markets (as per Ansoff matrix) is called which strategy?

Accepted Answer

A)  Market penetration 
B)  Product development 
C)  Diversification 
D)  Market development 
A)  Market penetration 
B)  Product development 
C)  Diversification 
D)  Market development

If a firm has a differentiation strategy aimed at a narrow market it is following which strategy?

Offering new products to new markets (as per Ansoff matrix) is called which strategy?

What does the GE business screen focus on?

Which of the following strategic choices and decisions is likely to lead to strategic mistakes and failure? Please select all that apply.

A firm with the largest market share is called

Which of the following are examples of directional strategies?

What is the difference between a concentration growth strategy and a diversification growth strategy?

What is the appropriate strategic objective for a dog business?

Differentiation can be earned by a firm through which of the following?

What are the four quadrants of the BCG matrix?

Portfolio analysis has gained a wide adoption because

How many generic strategies did Porter talk of?

What is the appropriate strategic objective for a cash cow business?

Cost leadership strategy is about

A market leader needs to search for

Offering new products to current markets (as per Ansoff matrix) is called which strategy?

Strategic Marketing: Analysis, Perspectives, and Blueprint

Environmental and Internal Analysis: Market Information and Intelligence

Segmentation, Targeting, and Positioning Strategies

Branding Strategies

Relational and Sustainability Strategies

Product Innovation and Development Strategies

Service Marketing Strategies

Pricing and Distribution Strategies

Marketing Communications

Social and Ethical Strategies

Strategy Implementation and Control

Strategy and Metrics

Filters

Exam 3: Strategic Marketing Decisions, Choices, and Mistakes

If a firm has a differentiation strategy aimed at a narrow market it is following which strategy?

Offering new products to new markets (as per Ansoff matrix) is called which strategy?

What does the GE business screen focus on?

Which of the following strategic choices and decisions is likely to lead to strategic mistakes and failure? Please select all that apply.

A firm with the largest market share is called

Which of the following are examples of directional strategies?

What is the difference between a concentration growth strategy and a diversification growth strategy?

What is the appropriate strategic objective for a dog business?

Differentiation can be earned by a firm through which of the following?

What are the four quadrants of the BCG matrix?

Portfolio analysis has gained a wide adoption because

How many generic strategies did Porter talk of?

What is the appropriate strategic objective for a cash cow business?

Cost leadership strategy is about

A market leader needs to search for

Offering new products to current markets (as per Ansoff matrix) is called which strategy?

Strategic Marketing: Analysis, Perspectives, and Blueprint

Environmental and Internal Analysis: Market Information and Intelligence

Segmentation, Targeting, and Positioning Strategies

Branding Strategies

Relational and Sustainability Strategies

Product Innovation and Development Strategies

Service Marketing Strategies

Pricing and Distribution Strategies

Marketing Communications

Social and Ethical Strategies

Strategy Implementation and Control

Strategy and Metrics

Filters