Question 1

What is not a chasm strategy?

Accepted Answer

A)  Techies 
B)  Visionaries 
C)  Cryptics 
D)  Conservatives 
A)  Techies 
B)  Visionaries 
C)  Cryptics 
D)  Conservatives

Question 2

What is often used to prepare the market to receive a new product?

Accepted Answer

A)  Sales talks 
B)  PR 
C)  Group meetings 
D)  None of the options given are correct. 
A)  Sales talks 
B)  PR 
C)  Group meetings 
D)  None of the options given are correct.

Question 3

A high innovation orientation and a low market orientation is called a(n) ______mode.

Accepted Answer

A)  shape 
B)  isolate 
C)  interaction 
D)  follow 
A)  shape 
B)  isolate 
C)  interaction 
D)  follow

Question 4

Yoffie and Kwak (2002) suggest which innovation strategy for non-market leaders?

Accepted Answer

A)  Abstinence 
B)  Karate 
C)  Judo 
D)  Kickboxing 
A)  Abstinence 
B)  Karate 
C)  Judo 
D)  Kickboxing

Question 5

______ is a noun with a definition along the lines of the 'introduction of something new'.

Accepted Answer

A)  Invention 
B)  Innovation 
C)  Incubation 
D)  Development 
A)  Invention 
B)  Innovation 
C)  Incubation 
D)  Development

Question 6

As per Moore (1990), 40% of the new products disappear out after ______

Accepted Answer

A)  business screening. 
B)  launch. 
C)  test marketing. 
D)  development. 
A)  business screening. 
B)  launch. 
C)  test marketing. 
D)  development.

Question 7

The car industry provides an interesting case for ______

Accepted Answer

A)  standardization. 
B)  CMI. 
C)  customization. 
D)  BCG. 
A)  standardization. 
B)  CMI. 
C)  customization. 
D)  BCG.

Question 8

As per Rogers (1983), which groups of adopters are risk takers?

Accepted Answer

A)  Late majority 
B)  Laggards 
C)  Innovators 
D)  Early adopters 
A)  Late majority 
B)  Laggards 
C)  Innovators 
D)  Early adopters

Question 9

There are five approaches to implementing mass customization; which is not one of them?

Accepted Answer

A)  Partial 
B)  Process 
C)  Products 
D)  Sales 
A)  Partial 
B)  Process 
C)  Products 
D)  Sales

Question 10

What is the order of the three stages of the development of new ideas?

Accepted Answer

A)  Business screening, development and testing, idea generation 
B)  Business screening, idea generation, development, and testing 
C)  Idea generation, development and testing, business screening 
D)  Idea generation, business screening, development, and testing 
A)  Business screening, development and testing, idea generation 
B)  Business screening, idea generation, development, and testing 
C)  Idea generation, development and testing, business screening 
D)  Idea generation, business screening, development, and testing

Question 11

What is the difference between elicitation and process flexibility?

Accepted Answer

A)  Both are the same. 
B)  Process flexibility requires some means of interaction with the consumers to find their requirements, whereas elicitation is the use of technology to tailor products according to consumer needs. 
C)  Elicitation requires some means of interaction with the consumers to find their requirements, whereas process flexibility is the use of technology to tailor products according to consumer needs. 
D)  Elicitation requires some means of interaction with the consumers to find their requirements, whereas process flexibility is the use of technology to develop lowest cost products. 
A)  Both are the same. 
B)  Process flexibility requires some means of interaction with the consumers to find their requirements, whereas elicitation is the use of technology to tailor products according to consumer needs. 
C)  Elicitation requires some means of interaction with the consumers to find their requirements, whereas process flexibility is the use of technology to tailor products according to consumer needs. 
D)  Elicitation requires some means of interaction with the consumers to find their requirements, whereas process flexibility is the use of technology to develop lowest cost products.

Question 12

______ are companies that are looking to get ahead of the rivals.

Accepted Answer

A)  Visionaries 
B)  Techies 
C)  Cryptics 
D)  Pragmatists 
A)  Visionaries 
B)  Techies 
C)  Cryptics 
D)  Pragmatists

Question 13

__________ refers to an open call to a large group of people (employees or external) for new ideas or to enhance the development process (Howe, 2008).

Accepted Answer

A)  Collaboration 
B)  Crowd content generation 
C)  Cooperation 
D)  Crowdsourcing 
A)  Collaboration 
B)  Crowd content generation 
C)  Cooperation 
D)  Crowdsourcing

Question 14

______ is the most common approach to mass customization.

Accepted Answer

A)  Process 
B)  Products 
C)  Partial 
D)  Proactive 
A)  Process 
B)  Products 
C)  Partial 
D)  Proactive

Question 15

Which of the following is not one of the groups of adopters?

Accepted Answer

A)  Innovator 
B)  Early Mediators 
C)  Early adopters 
D)  Early majority 
A)  Innovator 
B)  Early Mediators 
C)  Early adopters 
D)  Early majority

What is not a chasm strategy?

What is often used to prepare the market to receive a new product?

A high innovation orientation and a low market orientation is called a(n) ______mode.

Yoffie and Kwak (2002) suggest which innovation strategy for non-market leaders?

______ is a noun with a definition along the lines of the 'introduction of something new'.

As per Moore (1990), 40% of the new products disappear out after ______

The car industry provides an interesting case for ______

As per Rogers (1983), which groups of adopters are risk takers?

There are five approaches to implementing mass customization; which is not one of them?

What is the order of the three stages of the development of new ideas?

What is the difference between elicitation and process flexibility?

______ are companies that are looking to get ahead of the rivals.

__________ refers to an open call to a large group of people (employees or external) for new ideas or to enhance the development process (Howe, 2008).

______ is the most common approach to mass customization.

Which of the following is not one of the groups of adopters?

Strategic Marketing: Analysis, Perspectives, and Blueprint

Environmental and Internal Analysis: Market Information and Intelligence

Strategic Marketing Decisions, Choices, and Mistakes

Segmentation, Targeting, and Positioning Strategies

Branding Strategies

Relational and Sustainability Strategies

Service Marketing Strategies

Pricing and Distribution Strategies

Marketing Communications

Social and Ethical Strategies

Strategy Implementation and Control

Strategy and Metrics

Filters

Exam 7: Product Innovation and Development Strategies

What is not a chasm strategy?

What is often used to prepare the market to receive a new product?

A high innovation orientation and a low market orientation is called a(n) ______mode.

Yoffie and Kwak (2002) suggest which innovation strategy for non-market leaders?

______ is a noun with a definition along the lines of the 'introduction of something new'.

As per Moore (1990), 40% of the new products disappear out after ______

The car industry provides an interesting case for ______

As per Rogers (1983), which groups of adopters are risk takers?

There are five approaches to implementing mass customization; which is not one of them?

What is the order of the three stages of the development of new ideas?

What is the difference between elicitation and process flexibility?

______ are companies that are looking to get ahead of the rivals.

__________ refers to an open call to a large group of people (employees or external) for new ideas or to enhance the development process (Howe, 2008).

______ is the most common approach to mass customization.

Which of the following is not one of the groups of adopters?

Strategic Marketing: Analysis, Perspectives, and Blueprint

Environmental and Internal Analysis: Market Information and Intelligence

Strategic Marketing Decisions, Choices, and Mistakes

Segmentation, Targeting, and Positioning Strategies

Branding Strategies

Relational and Sustainability Strategies

Service Marketing Strategies

Pricing and Distribution Strategies

Marketing Communications

Social and Ethical Strategies

Strategy Implementation and Control

Strategy and Metrics

Filters