Question 1

Connection data is data about relationships.

Accepted Answer

A) True 
 B)False

Question 2

The storage of ________ differentiates social media information systems (SMIS) from Web site applications.

Accepted Answer

A)  secondary data 
B)  content data 
C)  connection data 
D)  continuous data 
A)  secondary data 
B)  content data 
C)  connection data 
D)  continuous data

Question 3

The three roles of organizational units in social media information system (SMIS) are users, testers, and developers.

Accepted Answer

A) True 
 B)False

Question 4

One of the major sources of user-generated content (UGC) problems is inappropriate content.

Accepted Answer

A) True 
 B)False

Question 5

The first step that any organization should take to manage the risk of employee communication is to develop and publicize a(n) ________ policy.

Accepted Answer

A)  human resource 
B)  insurance 
C)  corporate social responsibility 
D)  social media 
A)  human resource 
B)  insurance 
C)  corporate social responsibility 
D)  social media

Question 6

According to Nan Lin, social networks provide four forms of value: information, social credentials, personal reinforcement, and ________.

Accepted Answer

A)  monetary benefit 
B)  popularity 
C)  influence 
D)  security 
A)  monetary benefit 
B)  popularity 
C)  influence 
D)  security

Question 7

A management information system (MIS) is an information system that supports the sharing of content among networks of users.

Accepted Answer

A) True 
 B)False

Question 8

Information, influence, social credentials, and personal reinforcement add value to human capital.

Accepted Answer

A) True 
 B)False

Question 9

The freemium revenue model allows advertisers to display ads to potential customers for free and pay only when the customer clicks.

Accepted Answer

A) True 
 B)False

Question 10

When a business opens its site to user-generated content (UGC), it protects itself from misguided people who post junk unrelated to the site's purpose.

Accepted Answer

A) True 
 B)False

Question 11

Advertising and charging for premium services are the two most common ways by which social media companies generate revenue.

Accepted Answer

A) True 
 B)False

Question 12

Enterprise 2.0 workers want applications to enable them to rate tagged content and to use the tags to predict content that will be of interest to them, a process McAfee refers to as ________.

Accepted Answer

A)  links 
B)  authoring 
C)  signals 
D)  extensions 
A)  links 
B)  authoring 
C)  signals 
D)  extensions

Question 13

In social CRM, the relationships between organizations and customers emerge in a dynamic process as both parties create and process content.

Accepted Answer

A) True 
 B)False

Question 14

A social media policy used by an organization is a statement that ________.

Accepted Answer

A)  delineates employees' rights and responsibilities 
B)  lists a firm's products and services that are advertised on social media 
C)  lists the social and environmental effects of a company's economic actions 
D)  defines the type of medium and channel an organization uses on a social media site 
A)  delineates employees' rights and responsibilities 
B)  lists a firm's products and services that are advertised on social media 
C)  lists the social and environmental effects of a company's economic actions 
D)  defines the type of medium and channel an organization uses on a social media site

Question 15

Social ________ provide platforms that enable the creation of social networks, or social relationships among people with common interests.

Accepted Answer

A)  media providers 
B)  media sponsors 
C)  welfare organizers 
D)  application providers 
A)  media providers 
B)  media sponsors 
C)  welfare organizers 
D)  application providers

Question 16

Unlike humans, organizations do not have social capital.

Accepted Answer

A) True 
 B)False

Question 17

The first step in developing an SMIS (social media information system) for an organization is to identify the target audience.

Accepted Answer

A) True 
 B)False

Question 18

________ is the use of information technology to support the sharing of content among networks of users.

Accepted Answer

A)  Social media 
B)  Content publishing 
C)  Multimedia 
D)  Programming 
A)  Social media 
B)  Content publishing 
C)  Multimedia 
D)  Programming

Question 19

Define the three types of capital listed in business literature. According to Nan Lin, how does social capital add value?

Accepted Answer

Business literature defines three types

Question 20

According to Nan Lin, which of the following types of capital adds value through information, influence, and personal reinforcement?

Accepted Answer

A)  social capital 
B)  human capital 
C)  structural capital 
D)  process capital 
A)  social capital 
B)  human capital 
C)  structural capital 
D)  process capital

Connection data is data about relationships.

The storage of ________ differentiates social media information systems (SMIS) from Web site applications.

The three roles of organizational units in social media information system (SMIS) are users, testers, and developers.

One of the major sources of user-generated content (UGC) problems is inappropriate content.

The first step that any organization should take to manage the risk of employee communication is to develop and publicize a(n) ________ policy.

According to Nan Lin, social networks provide four forms of value: information, social credentials, personal reinforcement, and ________.

A management information system (MIS) is an information system that supports the sharing of content among networks of users.

Information, influence, social credentials, and personal reinforcement add value to human capital.

The freemium revenue model allows advertisers to display ads to potential customers for free and pay only when the customer clicks.

When a business opens its site to user-generated content (UGC), it protects itself from misguided people who post junk unrelated to the site's purpose.

Advertising and charging for premium services are the two most common ways by which social media companies generate revenue.

Enterprise 2.0 workers want applications to enable them to rate tagged content and to use the tags to predict content that will be of interest to them, a process McAfee refers to as ________.

In social CRM, the relationships between organizations and customers emerge in a dynamic process as both parties create and process content.

A social media policy used by an organization is a statement that ________.

Social ________ provide platforms that enable the creation of social networks, or social relationships among people with common interests.

Unlike humans, organizations do not have social capital.

The first step in developing an SMIS (social media information system) for an organization is to identify the target audience.

________ is the use of information technology to support the sharing of content among networks of users.

Define the three types of capital listed in business literature. According to Nan Lin, how does social capital add value?

According to Nan Lin, which of the following types of capital adds value through information, influence, and personal reinforcement?

The Importance of MIS

Collaboration Information Systems

Strategy and Information Systems

Hardware, Software, and Mobile Systems

Database Processing

The Cloud

Processes, Organizations, and Information Systems

Business Intelligence Systems

Information Systems Security

Information Systems Management

Information Systems Development

Filters

Exam 8: Social Media Information Systems

Connection data is data about relationships.

The storage of ________ differentiates social media information systems (SMIS) from Web site applications.

The three roles of organizational units in social media information system (SMIS) are users, testers, and developers.

One of the major sources of user-generated content (UGC) problems is inappropriate content.

The first step that any organization should take to manage the risk of employee communication is to develop and publicize a(n) ________ policy.

According to Nan Lin, social networks provide four forms of value: information, social credentials, personal reinforcement, and ________.

A management information system (MIS) is an information system that supports the sharing of content among networks of users.

Information, influence, social credentials, and personal reinforcement add value to human capital.

The freemium revenue model allows advertisers to display ads to potential customers for free and pay only when the customer clicks.

When a business opens its site to user-generated content (UGC), it protects itself from misguided people who post junk unrelated to the site's purpose.

Advertising and charging for premium services are the two most common ways by which social media companies generate revenue.

Enterprise 2.0 workers want applications to enable them to rate tagged content and to use the tags to predict content that will be of interest to them, a process McAfee refers to as ________.

In social CRM, the relationships between organizations and customers emerge in a dynamic process as both parties create and process content.

A social media policy used by an organization is a statement that ________.

Social ________ provide platforms that enable the creation of social networks, or social relationships among people with common interests.

Unlike humans, organizations do not have social capital.

The first step in developing an SMIS (social media information system) for an organization is to identify the target audience.

________ is the use of information technology to support the sharing of content among networks of users.

Define the three types of capital listed in business literature. According to Nan Lin, how does social capital add value?

According to Nan Lin, which of the following types of capital adds value through information, influence, and personal reinforcement?

The Importance of MIS

Collaboration Information Systems

Strategy and Information Systems

Hardware, Software, and Mobile Systems

Database Processing

The Cloud

Processes, Organizations, and Information Systems

Business Intelligence Systems

Information Systems Security

Information Systems Management

Information Systems Development

Filters