Exam 8: Social Media Information Systems

Which of the following is an example of an analytical tool?

Describe the roles of social media application providers.

Responding to problematic content on social networking sites is best reserved for when the problematic content ________.

Social media has been widely used in businesses-to-consumer (B2C) relationships to market product to end users.

With social CRM, an effective reviewer, commentator, or blogger gets the most attention and has the most effect on the organization.

Which of the following is a risk associated with using social media in human resources to form conclusions about employees?

Metrics are measurements used to track performance while developing a social media information system (SMIS).

User-generated content (UGC) is the essence of SM relationships.

The ________ revenue model offers users a basic service for free, and then charges a premium for upgrades or advanced features.

The primary risk of peer-to-peer support in social media and customer service is loss of privacy.

The primary risk of peer-to-peer support in the context of social media and customer service is ________.

Define social media and social media information systems. Name the three SMIS organizational roles.

Which of the following components of McAfee's Enterprise 2.0 Model involves the creation of enterprise content via blogs, wikis, discussion groups, presentations, and other social media platforms?

Social media (SM) providers host the SM presence using ________ in the cloud.

Deleting content on user-generated content sites should be reserved for contributions that criticize a firm's products or services.

Which of the following revenue models for social media is most likely followed by companies providing Web 2.0 services?

When a person attends a business function for the purpose of meeting people and reinforcing relationships, he or she is investing in his or her social capital.

According to McAfee, pushing enterprise content to users based on subscriptions and alerts is a characteristic of the ________ component of Enterprise 2.0.

Which of the following terms refers to the investment of resources for future profit?

If a reasoned, nondefensive response generates continued and unreasonable user-generated content (UGC) from the same source, it is best to respond to or delete the problematic content.