Question 1

Which of the following best represents the value of social capital?

Accepted Answer

A)  Number of Relationships × Relationship Strength × Entity Resources 
B)  Entity Resources - (Number of Relationships + Relationship Strength) 
C)  Number of Relationships - Relationship Strength - Entity Resources 
D)  (Number of Relationships × Relationship Strength) / Entity Resources 
A)  Number of Relationships × Relationship Strength × Entity Resources 
B)  Entity Resources - (Number of Relationships + Relationship Strength) 
C)  Number of Relationships - Relationship Strength - Entity Resources 
D)  (Number of Relationships × Relationship Strength) / Entity Resources

Question 2

A folksonomy is a content structure that has emerged from the processing of many user tags.

Accepted Answer

A) True 
 B)False

Question 3

List the major risks for businesses that indulge in commercial applications of social networking. Discuss any one of them briefly.

Accepted Answer

Some of the major risks for businesses t

Question 4

Explain the steps to develop an organization's social media information systems (SMIS).

Accepted Answer

-The first step in developing an SMIS is

Question 5

The characteristics of McAfee's Enterprise 2.0 model are given by the acronym SLATES; E in SLATES stands for enterprise.

Accepted Answer

A) True 
 B)False

Question 6

Convergence rate measures the frequency that someone who clicks on an ad makes a purchase, likes a site, or takes some other action desired by the advertiser.

Accepted Answer

A) True 
 B)False

Question 7

When a student attends a business function for the purpose of meeting people and reinforcing relationships, he or she is investing in his or her ________.

Accepted Answer

A)  human capital 
B)  process capital 
C)  social capital 
D)  structural capital 
A)  human capital 
B)  process capital 
C)  social capital 
D)  structural capital

Question 8

Which of the following observations regarding the value of social capital is True?

Accepted Answer

A)  A huge network of relationships with people who have few resources is of greater value than a smaller network of people with substantial resources. 
B)  People should ideally ignore entity assets and try to connect to more people with stronger relationships. 
C)  Social capital depreciates and such depreciation can be ameliorated by adding something of value to interactions. 
D)  The value of social capital is best expressed as the summation of the number of relationships in a social network and the resources controlled by those related. 
A)  A huge network of relationships with people who have few resources is of greater value than a smaller network of people with substantial resources. 
B)  People should ideally ignore entity assets and try to connect to more people with stronger relationships. 
C)  Social capital depreciates and such depreciation can be ameliorated by adding something of value to interactions. 
D)  The value of social capital is best expressed as the summation of the number of relationships in a social network and the resources controlled by those related.

Question 9

Operations and manufacturing activities are dominated by unstructured processes.

Accepted Answer

A) True 
 B)False

Question 10

Explain each element in the SLATES model.

Accepted Answer

McAfee defined six characteristics of En

Question 11

Metrics that don't improve one's decision making skills are commonly referred to as key performance indicators (KPI).

Accepted Answer

A) True 
 B)False

Question 12

Social media (SM) communities may provide better and faster problem solutions to complex supply chain problems.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is a dynamic, social media-based CRM process?

Accepted Answer

A)  social CRM 
B)  human resource CRM 
C)  media CRM 
D)  traditional CRM 
A)  social CRM 
B)  human resource CRM 
C)  media CRM 
D)  traditional CRM

Question 14

To an organization, the ________ is the likelihood that an entity in a relationship will do something that benefits the organization.

Accepted Answer

A)  metric of a relationship 
B)  strength of a relationship 
C)  value of human capital 
D)  customer lifetime value 
A)  metric of a relationship 
B)  strength of a relationship 
C)  value of human capital 
D)  customer lifetime value

Question 15

Which of the following is True of online ad revenue?

Accepted Answer

A)  Mobile ad clicks are more effective, on average, than PC clicks. 
B)  Advertisers can find out who responds to ads but not how strongly. 
C)  One of the principal means of attracting viewers is to provide low-cost content. 
D)  Most ads on social media generate revenue only when customers click on them. 
A)  Mobile ad clicks are more effective, on average, than PC clicks. 
B)  Advertisers can find out who responds to ads but not how strongly. 
C)  One of the principal means of attracting viewers is to provide low-cost content. 
D)  Most ads on social media generate revenue only when customers click on them.

Question 16

________ measures the frequency that someone who clicks on an ad makes a purchase, "Likes" a site, or takes some other action desired by the advertiser.

Accepted Answer

A)  Pay-per-click 
B)  Conversion rate 
C)  Folksonomy 
D)  Enterprise 2.0 
A)  Pay-per-click 
B)  Conversion rate 
C)  Folksonomy 
D)  Enterprise 2.0

Question 17

Social networking procedures in organizations are more formalized and aligned with the organization's strategy.

Accepted Answer

A) True 
 B)False

Question 18

Metrics that don't improve one's decision making skills are commonly referred to as ________ metrics.

Accepted Answer

A)  success 
B)  failure 
C)  vanity 
D)  viral 
A)  success 
B)  failure 
C)  vanity 
D)  viral

Question 19

Which of the following is a social media (SM) application provider?

Accepted Answer

A)  Oracle 
B)  SAP 
C)  McAfee 
D)  LinkedIn 
A)  Oracle 
B)  SAP 
C)  McAfee 
D)  LinkedIn

Question 20

Success metrics are also known as ________.

Accepted Answer

A)  key performance indicators (KPI) 
B)  performance scale identifiers (PSI) 
C)  vanity metrics 
D)  conversion rates 
A)  key performance indicators (KPI) 
B)  performance scale identifiers (PSI) 
C)  vanity metrics 
D)  conversion rates

Which of the following best represents the value of social capital?

A folksonomy is a content structure that has emerged from the processing of many user tags.

List the major risks for businesses that indulge in commercial applications of social networking. Discuss any one of them briefly.

Explain the steps to develop an organization's social media information systems (SMIS).

The characteristics of McAfee's Enterprise 2.0 model are given by the acronym SLATES; E in SLATES stands for enterprise.

Convergence rate measures the frequency that someone who clicks on an ad makes a purchase, likes a site, or takes some other action desired by the advertiser.

When a student attends a business function for the purpose of meeting people and reinforcing relationships, he or she is investing in his or her ________.

Which of the following observations regarding the value of social capital is True?

Operations and manufacturing activities are dominated by unstructured processes.

Explain each element in the SLATES model.

Metrics that don't improve one's decision making skills are commonly referred to as key performance indicators (KPI).

Social media (SM) communities may provide better and faster problem solutions to complex supply chain problems.

Which of the following is a dynamic, social media-based CRM process?

To an organization, the ________ is the likelihood that an entity in a relationship will do something that benefits the organization.

Which of the following is True of online ad revenue?

________ measures the frequency that someone who clicks on an ad makes a purchase, "Likes" a site, or takes some other action desired by the advertiser.

Social networking procedures in organizations are more formalized and aligned with the organization's strategy.

Metrics that don't improve one's decision making skills are commonly referred to as ________ metrics.

Which of the following is a social media (SM) application provider?

Success metrics are also known as ________.

The Importance of MIS

Collaboration Information Systems

Strategy and Information Systems

Hardware, Software, and Mobile Systems

Database Processing

The Cloud

Processes, Organizations, and Information Systems

Business Intelligence Systems

Information Systems Security

Information Systems Management

Information Systems Development

Filters

Exam 8: Social Media Information Systems

Which of the following best represents the value of social capital?

A folksonomy is a content structure that has emerged from the processing of many user tags.

List the major risks for businesses that indulge in commercial applications of social networking. Discuss any one of them briefly.

Explain the steps to develop an organization's social media information systems (SMIS).

The characteristics of McAfee's Enterprise 2.0 model are given by the acronym SLATES; E in SLATES stands for enterprise.

Convergence rate measures the frequency that someone who clicks on an ad makes a purchase, likes a site, or takes some other action desired by the advertiser.

When a student attends a business function for the purpose of meeting people and reinforcing relationships, he or she is investing in his or her ________.

Which of the following observations regarding the value of social capital is True?

Operations and manufacturing activities are dominated by unstructured processes.

Explain each element in the SLATES model.

Metrics that don't improve one's decision making skills are commonly referred to as key performance indicators (KPI).

Social media (SM) communities may provide better and faster problem solutions to complex supply chain problems.

Which of the following is a dynamic, social media-based CRM process?

To an organization, the ________ is the likelihood that an entity in a relationship will do something that benefits the organization.

Which of the following is True of online ad revenue?

________ measures the frequency that someone who clicks on an ad makes a purchase, "Likes" a site, or takes some other action desired by the advertiser.

Social networking procedures in organizations are more formalized and aligned with the organization's strategy.

Metrics that don't improve one's decision making skills are commonly referred to as ________ metrics.

Which of the following is a social media (SM) application provider?

Success metrics are also known as ________.

The Importance of MIS

Collaboration Information Systems

Strategy and Information Systems

Hardware, Software, and Mobile Systems

Database Processing

The Cloud

Processes, Organizations, and Information Systems

Business Intelligence Systems

Information Systems Security

Information Systems Management

Information Systems Development

Filters