Question 1

Consumers have trouble comparing homogenous shopping products because the prices, quality, and features of such products are similar.

Accepted Answer

A) True 
 B)False

Question 2

A _____ is not possible when a brand name has a negative or vulgar connotation in the local language.

Accepted Answer

A) adaptations and modifications strategy 
B) one-brand-name strategy 
C) different brand names in different market strategy 
D) product line contraction strategy 
A) adaptations and modifications strategy 
B) one-brand-name strategy 
C) different brand names in different market strategy 
D) product line contraction strategy

Question 3

Nestor's Nesties, a confectionery company, sells a variety of dark chocolates, milk chocolates, gummies, fruit juices, biscuits, cereals, and even cheese. These products together constitute the company's _____.

Accepted Answer

A) brand symbol 
B) product line 
C) brand mark 
D) product mix 
A) brand symbol 
B) product line 
C) brand mark 
D) product mix

Question 4

Gypsy Foods Inc. is a multinational food and beverage company. Its product labels are colorful and project the words "new" and "improved" along with the product's name. The packages do not provide details about the product's ingredients. In this case, Gypsy Foods is using _____.

Accepted Answer

A) persuasive labeling 
B) informational labeling 
C) descriptive labeling 
D) grade labeling 
A) persuasive labeling 
B) informational labeling 
C) descriptive labeling 
D) grade labeling

Question 5

Greenwashing is the term used to describe industrial processes that cause pollution above the permissible limit set by the government.

Accepted Answer

A) True 
 B)False

Question 6

Remnants Perfumes is a premium, exotic women's fragrance. The manufacturers of Remnants Perfumes want to establish their products as specialty products. In this case, which of the following will be an objective of the manufacturers of Remnants Perfumes?

Accepted Answer

A) To employ mass advertising strategies 
B) To increase the distribution network 
C) To focus on establishing a brand name 
D) To decrease the prices of the products 
A) To employ mass advertising strategies 
B) To increase the distribution network 
C) To focus on establishing a brand name 
D) To decrease the prices of the products

Question 7

Eve Aura, a manufacturer of bath and beauty products, predominantly sells convenience products. Given this information, which of the following is a characteristic of Eve Aura's products?

Accepted Answer

A) They are bought very rarely by consumers. 
B) They require wide distribution in order to sell sufficient quantities. 
C) They are purchased after more planning effort than specialty products. 
D) They will be more expensive than shopping products. 
A) They are bought very rarely by consumers. 
B) They require wide distribution in order to sell sufficient quantities. 
C) They are purchased after more planning effort than specialty products. 
D) They will be more expensive than shopping products.

Question 8

Salespeople actively seek leads to potential buyers to sell unsought products.

Accepted Answer

A) True 
 B)False

Question 9

Compared with convenience products, shopping products are:

Accepted Answer

A) less expensive. 
B) found in fewer stores. 
C) purchased without significant planning. 
D) new products unknown to a potential buyer. 
A) less expensive. 
B) found in fewer stores. 
C) purchased without significant planning. 
D) new products unknown to a potential buyer.

Question 10

Which of the following is a difference between individual branding and family branding?

Accepted Answer

A) In individual branding, different brand names are used for different products, whereas in family branding, several different products are marketed under the same brand name. 
B) Companies use individual branding when products do not vary in use or performance, whereas companies use family branding when products vary greatly in use or performance. 
C) Individual branding identifies the brand of a part that makes up a product, whereas family branding identifies the entire product. 
D) Individual branding is used when two brands receive equal treatment, whereas family branding is used when two brands borrow from each other's brand equity. 
A) In individual branding, different brand names are used for different products, whereas in family branding, several different products are marketed under the same brand name. 
B) Companies use individual branding when products do not vary in use or performance, whereas companies use family branding when products vary greatly in use or performance. 
C) Individual branding identifies the brand of a part that makes up a product, whereas family branding identifies the entire product. 
D) Individual branding is used when two brands receive equal treatment, whereas family branding is used when two brands borrow from each other's brand equity.

Question 11

An implied warranty is a written guarantee that the good or service is fit for the purpose for which it was sold.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following statements is true of an organization's product mix?

Accepted Answer

A) Firms widen their product mix to capitalize on established reputations. 
B) A wide product mix decreases sales and profit-making potential. 
C) A wide product mix means that the product line is deep. 
D) All product items in a product mix follow a standard marketing strategy. 
A) Firms widen their product mix to capitalize on established reputations. 
B) A wide product mix decreases sales and profit-making potential. 
C) A wide product mix means that the product line is deep. 
D) All product items in a product mix follow a standard marketing strategy.

Question 13

A service mark is the exclusive right to use a brand or part of a brand.

Accepted Answer

A) True 
 B)False

Question 14

A _____ occurs when a company's management decides to add products to an existing product line in order to compete more broadly in the industry.

Accepted Answer

A) product line reeling 
B) product line extension 
C) product line classification 
D) product line contraction 
A) product line reeling 
B) product line extension 
C) product line classification 
D) product line contraction

Question 15

Which of the following is a reason why many retailers are creating and promoting their own captive brands?

Accepted Answer

A) Captive brands carry evidence of a store's affiliation and are available everywhere. 
B) Captive brands are displayed separate from mainstream products in a store. 
C) This strategy allows retailers to ask a price similar or equal to manufacturers' brands. 
D) This strategy allows retailers to market private brands as inferior to manufacturers' brands. 
A) Captive brands carry evidence of a store's affiliation and are available everywhere. 
B) Captive brands are displayed separate from mainstream products in a store. 
C) This strategy allows retailers to ask a price similar or equal to manufacturers' brands. 
D) This strategy allows retailers to market private brands as inferior to manufacturers' brands.

Question 16

Dunchen Moo, a manufacturer of dairy products, sells milk powders, flavored whipped cream, and yogurts. It markets a number of yogurts, including Dunchen All Natural, Dunchen Fruit on the Bottom, Dunchen Light & Fit, DunActive, and Dun-o-nino. The large variety of yogurts sold by the Dunchen brand is collectively an example of a _____.

Accepted Answer

A) market segment 
B) target market 
C) product mix 
D) product line 
A) market segment 
B) target market 
C) product mix 
D) product line

Question 17

Scanning universal product codes (UPCs) slows down the process of recording consumer purchases at high-volume outlets.

Accepted Answer

A) True 
 B)False

Question 18

Trademark rights come from registration rather than use.

Accepted Answer

A) True 
 B)False

Question 19

Consumers usually buy a(n) _____ only after comparing several brands or stores on style, practicality, price, and lifestyle compatibility.

Accepted Answer

A) unsought product 
B) specialty product 
C) convenience product 
D) shopping product 
A) unsought product 
B) specialty product 
C) convenience product 
D) shopping product

Question 20

Elsem Foods Inc. is a company that manufactures packaged food. It sells several varieties of packaged food such as savories, cupcakes, candies, crackers, fruit juices, and carbonated drinks. It receives its largest profit from its newly introduced line of tropical fruit juices that are available in different flavors, such as orange, apple, litchi, and cranberry. Given this information, which of the following is a product item of Elsem Foods?

Accepted Answer

A) Savories 
B) Candies 
C) Orange juice 
D) Carbonated drinks 
A) Savories 
B) Candies 
C) Orange juice 
D) Carbonated drinks

Consumers have trouble comparing homogenous shopping products because the prices, quality, and features of such products are similar.

A _____ is not possible when a brand name has a negative or vulgar connotation in the local language.

Nestor's Nesties, a confectionery company, sells a variety of dark chocolates, milk chocolates, gummies, fruit juices, biscuits, cereals, and even cheese. These products together constitute the company's _____.

Gypsy Foods Inc. is a multinational food and beverage company. Its product labels are colorful and project the words "new" and "improved" along with the product's name. The packages do not provide details about the product's ingredients. In this case, Gypsy Foods is using _____.

Greenwashing is the term used to describe industrial processes that cause pollution above the permissible limit set by the government.

Remnants Perfumes is a premium, exotic women's fragrance. The manufacturers of Remnants Perfumes want to establish their products as specialty products. In this case, which of the following will be an objective of the manufacturers of Remnants Perfumes?

Eve Aura, a manufacturer of bath and beauty products, predominantly sells convenience products. Given this information, which of the following is a characteristic of Eve Aura's products?

Salespeople actively seek leads to potential buyers to sell unsought products.

Compared with convenience products, shopping products are:

Which of the following is a difference between individual branding and family branding?

An implied warranty is a written guarantee that the good or service is fit for the purpose for which it was sold.

Which of the following statements is true of an organization's product mix?

A service mark is the exclusive right to use a brand or part of a brand.

A _____ occurs when a company's management decides to add products to an existing product line in order to compete more broadly in the industry.

Which of the following is a reason why many retailers are creating and promoting their own captive brands?

Scanning universal product codes (UPCs) slows down the process of recording consumer purchases at high-volume outlets.

Trademark rights come from registration rather than use.

Consumers usually buy a(n) _____ only after comparing several brands or stores on style, practicality, price, and lifestyle compatibility.

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising, Public Relations, and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters

Exam 10: Product Concepts

Consumers have trouble comparing homogenous shopping products because the prices, quality, and features of such products are similar.

A _____ is not possible when a brand name has a negative or vulgar connotation in the local language.

Nestor's Nesties, a confectionery company, sells a variety of dark chocolates, milk chocolates, gummies, fruit juices, biscuits, cereals, and even cheese. These products together constitute the company's _____.

Gypsy Foods Inc. is a multinational food and beverage company. Its product labels are colorful and project the words "new" and "improved" along with the product's name. The packages do not provide details about the product's ingredients. In this case, Gypsy Foods is using _____.

Greenwashing is the term used to describe industrial processes that cause pollution above the permissible limit set by the government.

Remnants Perfumes is a premium, exotic women's fragrance. The manufacturers of Remnants Perfumes want to establish their products as specialty products. In this case, which of the following will be an objective of the manufacturers of Remnants Perfumes?

Eve Aura, a manufacturer of bath and beauty products, predominantly sells convenience products. Given this information, which of the following is a characteristic of Eve Aura's products?

Salespeople actively seek leads to potential buyers to sell unsought products.

Compared with convenience products, shopping products are:

Which of the following is a difference between individual branding and family branding?

An implied warranty is a written guarantee that the good or service is fit for the purpose for which it was sold.

Which of the following statements is true of an organization's product mix?

A service mark is the exclusive right to use a brand or part of a brand.

A _____ occurs when a company's management decides to add products to an existing product line in order to compete more broadly in the industry.

Which of the following is a reason why many retailers are creating and promoting their own captive brands?

Scanning universal product codes (UPCs) slows down the process of recording consumer purchases at high-volume outlets.

Trademark rights come from registration rather than use.

Consumers usually buy a(n) _____ only after comparing several brands or stores on style, practicality, price, and lifestyle compatibility.

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising, Public Relations, and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters