Exam 15: Designing and Managing Integrated Marketing

When one Pizza Hut franchisee noticed that his counterpart in the south part of town was using "nonapproved" ingredients in its Pizza Hut pizzas,he complained to the franchise office.This is an example of what type of channel conflict

What are some of the advantages available to producers using intermediaries

A marketing channel overcomes the time,place,and ________ gaps that separate goods and services from those who need or want them.

________ occurs when channel members are brought together to advance the goals of the channel,as opposed to their own potentially incompatible goals.

________ describes the use of electronic means and platforms to conduct a company's business.

Habitual shoppers purchase from the same places in the same manner over time.

When managing a hybrid channel,the channel manager must ensure that these different channels work seamlessly in the consumer's opinion.When the consumer can order a product online and pick it up at the nearby retail store or be able to return the Internet-ordered product to the retail store,we state that the channel has ________.

When you purchase a Subway franchise,the corporate office delivers to you an entire system designed to bring the services efficiently to the consumer.This is an example of what type of contractual VMS

Companies that search for customers and may negotiate on the producer's behalf but do not take title to the goods are called ________.

Each channel alternative needs to be evaluated against ________,control,and adaptive criteria.

A leading manufacturer of watches maintains a set of very exclusive networks of retailers (exclusive distribution)that are authorized to sell its watches.This exclusivity ensures that the company can control the service level,distribution,and outputs offered by the retail stores doing business with them.Recently,however,there has been pressure on the company (by Wall Street investors)to expand its products to more and more retailers (intensive distribution)in order to increase sales.What are some of the dangers that the company might encounter when moving from one form of distribution to another

A ________ strategy involves the manufacturer using its sales force and trade promotion money to induce intermediaries to carry,promote,and sell the product to end users.

In rolling out your company's newest product,you decided to use manufacturers' representatives as your sales agents.Part of your ________ was to establish territories based upon counties per state.

Your product enjoys high brand loyalty and high involvement in the category.It has perceived differences that consumers recognize between brands and is one of the few that its consumers choose before selecting the retail store/Web site to purchase the product.Which promotion strategy would hold the greatest opportunity for incremental sales for your product

Intermediaries who buy,take title to,and resell the merchandise are called ________.

________ exists when the manufacturer has established two or more channels that sell to the same market.

________ are existing companies that have added an online site for information and/or e-commerce.

The question regarding the various channel functions is not whether or not they need to be performed but who is to perform them.All channel functions have three things in common.Which of the following is NOT one of these channel functions

E-marketing describes company efforts to inform buyers,communicate,promote,and sell its products and services over the Internet.

Designing a marketing channel system involves analyzing customer needs,________,identifying major channel alternatives,and evaluating major channel alternatives.