Exam 1: Defining Marketing for the 21st Century

________ are basic human requirements; ________ are the ways in which we satisfy those requirements,and they are shaped by our society.

The feasibility of companies dealing with customers one at a time has risen as a result of advances in ________,computers,the Internet,and database marketing software.

Value marketing is the "art and science of choosing target markets and getting,keeping,and growing customers through creating,delivering,and communicating superior customer value."

Services constitute the bulk of most countries' production and marketing effort.

Consumers often have many needs that are not readily obvious.Just observing their behavior inside a retail store is not enough to get a true feel for their "needs." List and briefly describe the five types of needs that most consumers have.

Cause-related marketing involves donating a percentage of revenues to a specific cause based on the revenue occurring during the announced period of support.

When Volvo runs advertisements suggesting that it is the safest car money can buy,it is engaging in which of the following forms of marketing programming

If marketers are characterized as "gardening" rather than "hunting," the ________ is most likely to be the concept the marketers are following.

Identify and define the four Ps and the corresponding consumer-oriented SIVA dimensions.

When online dot-coms,such as eBay and Amazon.com cut out the majority of middlemen that normally would participate in the exchange process,they were advocating ________.

Managers of ________-oriented businesses concentrate on achieving high production efficiency,low costs,and mass distribution.

In a modern exchange economy,all of the following markets are likely to exist EXCEPT ________.

Several scholars have found that companies who embrace the marketing concept achieve superior performance.This was first demonstrated for companies practicing a ________-understanding and meeting customers' expressed needs.

A(n)________ need is a need that the consumer explicitly verbalizes.

Many countries have ________ industries to create greater competition and growth opportunities.

The U.S.economy today consists of a 70-30 services-to-goods mix.

A(n)________ need is one that motivates the consumer but that the consumer is reluctant or unwilling to explicitly verbalize.

From a buyer's point of view,each marketing tool is designed to deliver a customer benefit.The SIVA customer-centric breakdown of marketing activities includes ________.

A number of companies-including the Body Shop,Ben & Jerry's,and Patagonia-have achieved notable sales and profit gains by adopting and practicing a form of the societal marketing concept called ________,by which a company with an image,product,or service to market builds a relationship or partnership with a cause,or a number of causes,for mutual benefit.

When a customer has a(n)________ need,the customer might expect something like admiration from friends because he or she has purchased something that might indicate a certain market savvy.