Exam 7: Attitudes and Attitude Change

Which attitude change theory is based on the premise that behavior change can precede belief and attitude change?

Which of the following concepts belong to social judgment theory?

Which model of attitude change is based on differing levels of consumer involvement?

John Deere advertisements usually feature a farmer who uses the company's farm equipment, such as tractors, in their advertisements targeted to other farmers. Which hypothesis would predict that using a farmer in an advertisement for farm equipment will be more effective than using a star athlete, such as basketball star LeBron James?

Which type of effect is said to occur when material presented later in the message has the most impact?

The basic premise of balance theory is that consumers are motivated to maintain perceived consistency in the relations found in mental systems.

According to the elaboration likelihood model (ELM), information found in automobile advertisements, such as safety ratings and gas mileage, are called _____.

Which type of effect is said to occur when material presented early in a message is most influential?

Using the attitude-toward-the-object (ATO) model, calculate your attitude toward three brands or service providers of a product or service of your choice. Identify at least three attributes to rate each alternative. According to this model, toward which brand do you have the most favorable attitude?

Compare and contrast the four hierarchy of effects attitude approaches and give an example in which each approach explains how you formed an attitude toward something.

Which of the following states that a source feature is most effective when it is matched with relevant products?

The ATO approach is known as a compensatory model because poor ratings on one attribute can be compensated for by higher ratings on another attribute.

According to social judgment theory, when a message is viewed as being congruent with the initial attitudinal position and the message is received favorably, _____ has occurred.

According to the high-involvement hierarchy, beliefs about products are formed last.

According to the elaboration likelihood model (ELM), the persuasion process follows one of two routes: a direct route or an indirect route.

Which term refers to specific attempts to change attitudes?

Explain the elements of source credibility and suggest a credible source for the following products, services, or ideas: (a) golf shoes (b) weight-loss product (c) hair salon (d) breast cancer awareness

The knowledge function of attitudes allows consumers to simplify decision making.

Attitude auditing refers to the extent to which a company actively monitors its customers' attitudes over time.

Nina is attempting to change consumers' attitudes toward her restaurant by promoting the fact that her restaurant serves only organic food because she learned through market research that consumers did not believe that her restaurant did this and that this is important to consumers. According to the attitude-toward-the-object approach, which of the following is Nina attempting to change to enhance consumers' attitudes toward her restaurant?