Exam 7: Attitudes and Attitude Change

Attitude change tends to be relatively enduring when it occurs in the central route.

According the ABC approach to attitudes, attitudes possess three important components: affect, behavior, and _____.

The value-expressive function of attitudes _____.

People who live in the south sometimes make fun of those living in other parts of the country. Community Coffee, a regional coffee brand made in Louisiana, played on these beliefs by having a lady at the end of the commercial saying in a sweet southern accent, "You gotta be a Yankee if you don't like Community Coffee." This overall evaluation southerners have of northerners represents their _____ toward northerners.

According to the elaboration likelihood model of persuasion, non-product-related information, such as music or a spokesperson, are examples of non-essential cues in the message.

All of the following are attitude change theories EXCEPT _____.

In the attitude-toward-the-object (ATO) model, the belief ratings (b) do not vary across the brands under consideration.

In the elaboration likelihood model (ELM), non-product-related information presented in a message is referred to as a(n) _____.

Persuasion refers to specific attempts to change attitudes.

Name and describe the four functions of attitudes. For each function, describe an attitude you hold that performs this function for you.

Changing schema-based affect is another way marketers can attempt to change attitudes.

Explain social judgment theory and its implications for influencing consumers' attitudes.

Harriet is trying to conduct research on the Internet, but she keeps getting interrupted by pop-up ads. Her infant daughter is crying and it's too hot in her apartment, too. In the basic communications model, all of these stimuli in Harriet's environment that disrupt the communication process are known as _____.

Create two email messages in which you vary the position of the most important information according to the primacy and recency effects. Under which conditions would you recommend each message?

Which approach to attitudes suggests that affect, behavior, and cognitions form in a sequential order?

Which theory's basic premise is that consumers are motivated to maintain perceived consistency in the relations found in mental systems?

All of the following are elements of the attitude-toward-the-object (ATO) model EXCEPT _____.

Compared to the attitude-toward-the-object model, the behavioral intentions model adds a component that assesses the consumer's perceptions of what other people think they should do, referred to as the subjective norm.

Mica is very involved with electronic products. According to the elaboration likelihood model, which route to persuasion is most likely activated when he sees an advertisement for an electronic product?

Define attitude and describe the ABC approach to attitudes. For each component of this approach, give an example that illustrates that component of your attitude regarding a product or activity.