Exam 7: Attitudes and Attitude Change

Contradicting thoughts are known as negative arguments.

The utilitarian function of attitudes is based on the concept of reward and punishment.

The hierarchy of effects in the low-involvement hierarchy is affect-behavior-belief.

According to social judgment theory, when an incoming message falls within the latitude of acceptance, _____ occurs.

Which function of attitudes allows consumers to simplify their decision-making processes?

Noise in the basic communication model represents the audible sound in the environment that disrupts the communication process.

According to the ELM, if a consumer is highly involved with a message, the peripheral route to persuasion will be followed.

Message effects is a term used to describe how the appeal of a message and its construction affect persuasion.

Explain how the behavioral intentions model differs from the attitude-toward-the-object (ATO) model.

The behavioral intentions model is sometimes referred to as the ATO model.

All of the following are considered source effects that might influence consumers' attitudes EXCEPT _____.

Meghan is deciding among three different brands of televisions to purchase. She's identified four attributes that are important to her: price, warranty, number of HDMI inputs, and picture quality. Picture quality and price are the most important attributes to her, followed by HDMI inputs and warranty. She then rated how she thought each if the three brands performed on those attributes. Since Meghan is a marketing professor, she actually calculated a score for each brand that represents her attitude toward that specific brand. Which model is Meghan applying to determine her attitude toward each brand?

All of the following have been found to be true regarding humor appeals EXCEPT _____.

Which hierarchy best explains impulse purchases?

All of the following are true regarding source credibility EXCEPT _____.

In balance theory, _____ relations are the relations between the observer (consumer) and the other elements in the system.

Which model assesses a consumer's perceptions of what other people think they should do?

According to the functional theory of attitudes, attitudes perform three functions: affective, behavioral, and cognitive.

Which approach to attitudes posits there are three components to attitudes: affect, behavior, and cognitions?

The theory of planned action expands upon the behavioral intentions model by including a subjective norm component.