Exam 6: Personality, Lifestyles, and the Self-Concept

Which of the following is one of the "self-concepts" that may emerge?

The unidimensional approach in trait research focuses on one particular trait.

Which self-concept represents the image that a consumer would like others to have about him or her?

Which of the following is a "variable-centered" approach that focuses on particular variables, or traits, that exist across a number of consumers?

The aggregation approach is an approach to studying personality in which behavior is assessed at a number of points in time.

A tendency of the wealthy to flaunt their material possessions as a way of displaying their social class is called _____.

Name and describe five of the several traits examined in consumer research that describe you and how they influence your consumption behavior.

All of the following have been identified as segments in the European tourism industry EXCEPT _____.

DESIGNER CLOTHES SCENARIO Fashion weeks in New York, Paris, and Milan featuring haughty supermodels strutting up and down the runway generate a lot of attention for designers, especially if the fashions are bizarre. But who buys these clothes? Apparently, only a small group of customers, and it's not the celebrities seen so often flaunting designer fashions because they get these garbs for free in return for the publicity they generate for designers. No, it's women like Ana, who purchased a $24,000 Balmain minidress and several other items because, as she stated, "I buy what I love." Cindy, an art enthusiast, purchased an Alexander McQueen jacket priced over $11,000 because she sees her clothing as art and herself as the curator of the collection. Christine, who attends events almost every night, only wears an item once and often changes several times in a single evening if she is attending more than one event. For these women, their clothing is an expression of themselves and how they want people to see them. -Refer to Designer Clothes Scenario. Ana's statement regarding buying what she loves implies that her motivation for purchasing expensive designer clothing is based on the _____.

Tammy is married to a doctor, so she drives an expensive Lexus, wears designer clothing, and sends her children to an exclusive private school to display their social class to others. Tammy is exhibiting conspicuous consumption.

Personality traits are relatively stable, meaning that the situation does not influence behavior.

Kamal reads publications such as The Wall Street Journal and other newspapers and perceives himself to be knowledgeable about what is going on in the world. Kamal's perception that he is a knowledgeable person reflects which self-concept?

Each individual has a unique personality.

Which trait reflects the tendency of a consumer to exhibit restraint when facing purchases and using resources?

Which self-concept refers to how a consumer currently perceives him- or herself?

The trait approach takes an idiographic perspective approach to personality.

The VALS2 technique uses 66 different segments.

The external self refers to the beliefs that a consumer has about how he or she is seen by others.

Mary thinks of herself as a warm, caring person. She is happy with herself and believes others like her. These thoughts and feelings Mary has about herself comprise her _____.

A distinguishable characteristic that describes one's tendency to act in relatively consistent manner is called a(n) _____.