Exam 11: Successful Business Plans: The Compass

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What are some of the start-up problems that should be addresses in a small business plan? Identify and describe three.

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The most common start-up problems all have to do with poor planning. These problems include insufficient capital to meet the needs of the venture, poor understanding of the target market, poor understanding of the target consumer, poor alignment of management incentives, and the lack of milestones by which the entrepreneur can judge their success to date.

The __________ section of a business plan defines specific objectives and the timing of their accomplishment.

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It is not important to convince investors that sales projections can be met and competition can be beaten

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A business plan must have realistic goals that are:

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The __________ section of a business plan must discuss not only market strategy, sales and distribution, pricing, advertising, promotion, and public relations, but also cover all research and analysis regarding the target market.

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The __________ section of a business plan identifies the optimal location for a venture, as well as requirements and costs of necessary production facilities and equipment.

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The __________ section of a business plan supplies readers with pro forma financial statements, such as forecasted statements of earnings, financial position, and cash flows, all of which should help to illustrate the financial achievements expected from the business

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The __________ section of a business plan should identify and discuss any potential challenges that the venture might fact, before investors point them out.

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Of what value is a projected income statement to a small business plan? What parts of the plan does it support?

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Readers of a business plan expect it to have two important qualities: It must be _________ and it must be ___________. (Select 2)

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A __________ should directly follow the Executive Summary.

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The Executive Summary is the last section of a business plan.

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The Marketing section should cover both Market Research and Market Analysis.

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The emphasis of a business plan should be on the ____________of a venture.

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Which part of a business plan would deal with purchasing and inventory control?

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Experts disagree that business plans and business models are both important and both play critical roles within new ventures.

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The __________ section of a business plan contains a more comprehensive account of the venture and the mission of the proposed business model.

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The __________ section of a business plan projects a long term plan for how the entrepreneur(s) will benefit from the success of the venture.

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A business plan is best described as a written document that describes in detail a proposed venture and its purpose is to illustrate the current status, expected needs, and projected results of a new or expanding business.

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An executive summary should be no longer than:

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