Question 1

How can the Lean Startup Methodology assist in the design process?

Accepted Answer

A)  It describes a venture's infrastructure, offerings, customers and finances 
B)  Offers entrepreneurs tools to quickly and efficiently make improvements to every aspect of their business 
C)  It ensures company profits will exceed expenses through the lean production model 
D)  It is a method to gather information through direct experience and imagining possibilities in order to come up with options for new problem generation 
A)  It describes a venture's infrastructure, offerings, customers and finances 
B)  Offers entrepreneurs tools to quickly and efficiently make improvements to every aspect of their business 
C)  It ensures company profits will exceed expenses through the lean production model 
D)  It is a method to gather information through direct experience and imagining possibilities in order to come up with options for new problem generation B

Question 2

What is a customer journey map?

Accepted Answer

A)  A graphical representation of a Customer's story in relation to the company 
B)  A map showing all of the locations a customer goes to on a typical day 
C)  Profile showing a customer's personality 
D)  A graphical representation of the different CRM issues with customers 
A)  A graphical representation of a Customer's story in relation to the company 
B)  A map showing all of the locations a customer goes to on a typical day 
C)  Profile showing a customer's personality 
D)  A graphical representation of the different CRM issues with customers A

Question 3

In terms of the Creative Problem Solving Process, what is Implementation?

Accepted Answer

A)  Process of gathering information through various methods in order to observe a situation from different perspectives and formulate opportunities and new problems 
B)  Evaluating abstract ideas and alternatives in order to conceive and identify the most practical solutions and plans 
C)  Process of creating ways to show the benefits of a solution and continually revising and adapting that solution as it is being carried out 
D)  Process of generating artifacts that help an entrepreneur in getting closer to the solution of the problem in hand 
A)  Process of gathering information through various methods in order to observe a situation from different perspectives and formulate opportunities and new problems 
B)  Evaluating abstract ideas and alternatives in order to conceive and identify the most practical solutions and plans 
C)  Process of creating ways to show the benefits of a solution and continually revising and adapting that solution as it is being carried out 
D)  Process of generating artifacts that help an entrepreneur in getting closer to the solution of the problem in hand C

Question 4

AirBnB first started becoming successful when they realized they had a good idea and needed to disregard individual customer experience issues.

Accepted Answer

A) True 
 B)False

Question 5

What are the five steps of the Design Thinking Process?

Accepted Answer

A)  Define, Ideate, Test, Prototype, Empathy 
B)  Ideate, Define, Empathy, Prototype, Test 
C)  Empathy, Ideate, Test, Define, Prototype 
D)  Empathy, Define, Ideate, Prototype, Test 
A)  Define, Ideate, Test, Prototype, Empathy 
B)  Ideate, Define, Empathy, Prototype, Test 
C)  Empathy, Ideate, Test, Define, Prototype 
D)  Empathy, Define, Ideate, Prototype, Test

Question 6

In facilitating the idea development process of design thinking, describe how Persona Construction works as a tool and its purpose.

Accepted Answer

To construct a persona for a typical cus

Question 7

As part of the first stage in the Creative Problem Solving Process, which of the following are fact-finding strategies that help remove "fuzziness" from a problem?

Accepted Answer

A)  Be aware of conscious assumptions 
B)  Look for the truth rather than ways to boost your ego 
C)  Share information, listen to others and say what you think 
D)  All of the above 
A)  Be aware of conscious assumptions 
B)  Look for the truth rather than ways to boost your ego 
C)  Share information, listen to others and say what you think 
D)  All of the above

Question 8

In terms of the Creative Problem Solving Process, what is Generation?

Accepted Answer

A)  Process of utilizing divergent thinking to discover insights that define problems and making sense of information through abstract thinking 
B)  Process of gathering information through various methods in order to observe a situation from different perspectives and formulate opportunities and new problems 
C)  Creating a solution to an identified problem through brainstorming and collecting information 
D)  Converging information from multiple sources to identify answers for a known problem 
A)  Process of utilizing divergent thinking to discover insights that define problems and making sense of information through abstract thinking 
B)  Process of gathering information through various methods in order to observe a situation from different perspectives and formulate opportunities and new problems 
C)  Creating a solution to an identified problem through brainstorming and collecting information 
D)  Converging information from multiple sources to identify answers for a known problem

Question 9

Which one of the following is not one of the mindsets for design thinking, as implemented by IDEO?

Accepted Answer

A)  Creative confidence 
B)  Radical collaboration 
C)  Learning from failure 
D)  Embracing ambiguity 
A)  Creative confidence 
B)  Radical collaboration 
C)  Learning from failure 
D)  Embracing ambiguity

Question 10

What is not one of the successful practices the book listed that Airbnb implemented after utilizing the Design Thinking Process?

Accepted Answer

A)  Airbnb implemented a process that first starts with a creative hypothesis; then implements a change; and finally reviews how it works 
B)  Airbnb emphasizes being a pirate to its employees where they go out, test new ideas, and report what they find 
C)  New employees are encouraged to develop new product features after they have completed their two years of the "Airbnb Patient Experience" Program 
D)  New employees are sent on a trip during their second week of work to develop personal feedback about Airbnb and reinforce the patient experience focus 
A)  Airbnb implemented a process that first starts with a creative hypothesis; then implements a change; and finally reviews how it works 
B)  Airbnb emphasizes being a pirate to its employees where they go out, test new ideas, and report what they find 
C)  New employees are encouraged to develop new product features after they have completed their two years of the "Airbnb Patient Experience" Program 
D)  New employees are sent on a trip during their second week of work to develop personal feedback about Airbnb and reinforce the patient experience focus

Question 11

Divergence refers to the ability to proceed with an option without having to look at various opportunities and constantly take in new information and opinions.

Accepted Answer

A) True 
 B)False

Question 12

The goal of a Lean Startup Methodology is to expedite delivery of the product or service to customers and directly meet customer needs.

Accepted Answer

A) True 
 B)False

Question 13

Conceptualization is evaluating answers to a problem in order to select and plan the best method to solve a problem.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following need to be present in a Customer Journey Map?

Accepted Answer

A)  Activities 
B)  Touchpoints 
C)  People 
D)  Relationships 
A)  Activities 
B)  Touchpoints 
C)  People 
D)  Relationships

Question 15

Why is Empathy the focus of the Design Thinking process?

Accepted Answer

A)  Being empathetic will help the business bounce back from setbacks more quickly 
B)  Design Thinking is about understanding human needs and creating a human-centered design 
C)  It is necessary to understand consumers' passions in order to exploit their emotions 
D)  Empathy makes consumers more likely to disregard a company's past transgressions 
A)  Being empathetic will help the business bounce back from setbacks more quickly 
B)  Design Thinking is about understanding human needs and creating a human-centered design 
C)  It is necessary to understand consumers' passions in order to exploit their emotions 
D)  Empathy makes consumers more likely to disregard a company's past transgressions

Question 16

In terms of the Creative Problem Solving Process, what is Optimization?

Accepted Answer

A)  Process of gathering information through various methods in order to observe a situation from different perspectives and formulate opportunities and new problems 
B)  Evaluating answers to a problem in order to select and plan out the best method to solve a problem 
C)  Process of continually revising and adapting the plan as things change in order to ensure that the solution is successfully implemented 
D)  Willingness to look for alternative ways to define a problem 
A)  Process of gathering information through various methods in order to observe a situation from different perspectives and formulate opportunities and new problems 
B)  Evaluating answers to a problem in order to select and plan out the best method to solve a problem 
C)  Process of continually revising and adapting the plan as things change in order to ensure that the solution is successfully implemented 
D)  Willingness to look for alternative ways to define a problem

Question 17

Design thinking is grounded within the entrepreneurial teams' observations of users' latent needs.

Accepted Answer

A) True 
 B)False

Question 18

The Waterfall method of the Lean Startup methodology allows users to continually return to steps in the process of improvement.

Accepted Answer

A) True 
 B)False

Question 19

What are some of the design tools and techniques that can aid the Idea Development Process, as described in the chapter?

Accepted Answer

Persona construction

Question 20

The conceptualization stage of the creative problem solving process requires _____ thinking:

Accepted Answer

A)  Convergent 
B)  Speculative 
C)  Dauntless 
D)  Divergent 
A)  Convergent 
B)  Speculative 
C)  Dauntless 
D)  Divergent

How can the Lean Startup Methodology assist in the design process?

What is a customer journey map?

In terms of the Creative Problem Solving Process, what is Implementation?

AirBnB first started becoming successful when they realized they had a good idea and needed to disregard individual customer experience issues.

What are the five steps of the Design Thinking Process?

In facilitating the idea development process of design thinking, describe how Persona Construction works as a tool and its purpose.

As part of the first stage in the Creative Problem Solving Process, which of the following are fact-finding strategies that help remove "fuzziness" from a problem?

In terms of the Creative Problem Solving Process, what is Generation?

Which one of the following is not one of the mindsets for design thinking, as implemented by IDEO?

What is not one of the successful practices the book listed that Airbnb implemented after utilizing the Design Thinking Process?

Divergence refers to the ability to proceed with an option without having to look at various opportunities and constantly take in new information and opinions.

The goal of a Lean Startup Methodology is to expedite delivery of the product or service to customers and directly meet customer needs.

Conceptualization is evaluating answers to a problem in order to select and plan the best method to solve a problem.

Which of the following need to be present in a Customer Journey Map?

Why is Empathy the focus of the Design Thinking process?

In terms of the Creative Problem Solving Process, what is Optimization?

Design thinking is grounded within the entrepreneurial teams' observations of users' latent needs.

The Waterfall method of the Lean Startup methodology allows users to continually return to steps in the process of improvement.

What are some of the design tools and techniques that can aid the Idea Development Process, as described in the chapter?

The conceptualization stage of the creative problem solving process requires _____ thinking:

New Ventures: The Quiet Giant

Venture Choices

Marketing: The Customer

Legal Considerations: The Parameters

Strategic Pricing: The Hook

Startup Capital: The Injection

Financial Statements: The Scorecard

Financial Analysis: The Gauges

HR and the Development of Teams: The People

Successful Business Plans: The Compass

Scaling Ventures: The Future

Filters

Exam 2: Ideation: The Concept

How can the Lean Startup Methodology assist in the design process?

What is a customer journey map?

In terms of the Creative Problem Solving Process, what is Implementation?

AirBnB first started becoming successful when they realized they had a good idea and needed to disregard individual customer experience issues.

What are the five steps of the Design Thinking Process?

In facilitating the idea development process of design thinking, describe how Persona Construction works as a tool and its purpose.

As part of the first stage in the Creative Problem Solving Process, which of the following are fact-finding strategies that help remove "fuzziness" from a problem?

In terms of the Creative Problem Solving Process, what is Generation?

Which one of the following is not one of the mindsets for design thinking, as implemented by IDEO?

What is not one of the successful practices the book listed that Airbnb implemented after utilizing the Design Thinking Process?

Divergence refers to the ability to proceed with an option without having to look at various opportunities and constantly take in new information and opinions.

The goal of a Lean Startup Methodology is to expedite delivery of the product or service to customers and directly meet customer needs.

Conceptualization is evaluating answers to a problem in order to select and plan the best method to solve a problem.

Which of the following need to be present in a Customer Journey Map?

Why is Empathy the focus of the Design Thinking process?

In terms of the Creative Problem Solving Process, what is Optimization?

Design thinking is grounded within the entrepreneurial teams' observations of users' latent needs.

The Waterfall method of the Lean Startup methodology allows users to continually return to steps in the process of improvement.

What are some of the design tools and techniques that can aid the Idea Development Process, as described in the chapter?

The conceptualization stage of the creative problem solving process requires _____ thinking:

New Ventures: The Quiet Giant

Venture Choices

Marketing: The Customer

Legal Considerations: The Parameters

Strategic Pricing: The Hook

Startup Capital: The Injection

Financial Statements: The Scorecard

Financial Analysis: The Gauges

HR and the Development of Teams: The People

Successful Business Plans: The Compass

Scaling Ventures: The Future

Filters