Exam 8: Persuasive Messages

When using the indirect strategy in a persuasive message, you should place the reasons and explanations

Select the most effective opening for a persuasive request that invites a state representative to speak at your organization's Flag Day celebration.

A successful persuasive message is typically longer than a direct message.

An effective persuasive technique is to tie the facts to writer benefits.

Which of the following is the most effective emotional appeal?

The number of persuasive messages has increased drastically within the last decade.

Your primary goal in writing a sales message is to get someone to devote a few moments of attention to it.

Which of the following illustrates a testimonial?

Which of the following most effectively reduces resistance and builds desire?

Emotional appeals

Which of the following is the best way to increase the effectiveness of an online sales message?

Professional marketers and salespeople follow the _______________ strategy (attention, interest, desire, and action) when persuading consumers.

Professional marketers and salespeople follow the AIDA strategy in their sales messages because it is effective. What does AIDA represent?

You should motivate action in the ____________________ of a persuasive request.

Persuasive requests are generally more effective when they are written using the ____________________ organizational strategy.

When a manager writes a persuasive memo to employees using the indirect strategy, his or her goals are to present a strong but honest argument and to avoid manipulation or trickery.

All of the following messages to subordinates would use the indirect strategy except

Use an emotional appeal when the

In the ____________________ of a persuasive request, you should build interest, explain the purpose of the request logically and concisely, prove its merit, and reduce resistance.

Persuasive claim or complaint messages may involve damaged products, mistaken billing, inaccurate shipments, warranty problems, limited return policies, insurance snafus, or faulty merchandise.