Exam 8: Persuasive Messages

Persuasive techniques today are subtler and more misleading than of the past.

Persuasion is necessary when

Techniques to elicit audience desire and overcome reader resistance in a marketing message include all of the following except

An effective technique when writing a persuasive claim message is to suggest that the reader intentionally created the problem.

Lynette received unsatisfactory service at a recent business dinner. In her persuasive claim message to the restaurant manager, she should enclose a copy of her restaurant receipt.

As a manager, Mary must inform her production employees that they will need to work extra hours to meet a customer's order. Mary's message will be most effective if she uses warm words and a conversational tone.

Traditional direct-mail marketing is more effective than online marketing.

When creating a persuasive message, you should expect and overcome resistance.

Online sales messages are generally much longer than direct-mail messages.

Because postscripts make letters appear poorly organized and unprofessional, you should avoid adding them to sales messages.

As a persuasive writer, you should practice all of the following except

Which of the following is most accurate about the use of persuasion in business?

One tip for successful online sales messages it to provide a means to opt out.

Which of the following situations would most likely require persuasion within an organization?

Only large companies actively try to persuade consumers.

Most persuasive requests should be organized

Persuasion used in today's business environment focuses on manipulating others.

Both direct claim messages and persuasive requests should begin with the main idea.

You can effectively build interest in a sales message by

Techniques to motivate action in the closing of a sales message include offering a gift, promising an incentive, guaranteeing satisfaction, and