Question 1

Another name for a complaint message is a claim message.

Accepted Answer

A) True 
 B)False

Question 2

Persuasion in today's businesses focuses on

Accepted Answer

A)  distorting the facts to bolster sales. 
B)  generating and sending messages using only electronic media. 
C)  influencing others. 
D)  writing direct messages. 
A)  distorting the facts to bolster sales. 
B)  generating and sending messages using only electronic media. 
C)  influencing others. 
D)  writing direct messages.

Question 3

A(n) ____________________ appeal focuses on making or saving money, increasing efficiency, or making good use of resources.

Accepted Answer

The answer of A(n) ____________________ appeal focuses on making or...

Question 4

Michelle needs to sell her idea to remodel their business waiting room to her boss. Michelle is more likely to succeed if she can base her argument on saving or earning money.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following messages would most likely require the indirect strategy to persuade an audience?

Accepted Answer

A)  Informing employees of an upcoming all-staff meeting 
B)  Announcing the hiring of a new sales director 
C)  Asking an employer for agreed-upon benefits such as vacation time 
D)  Requesting favors and action from coworkers 
A)  Informing employees of an upcoming all-staff meeting 
B)  Announcing the hiring of a new sales director 
C)  Asking an employer for agreed-upon benefits such as vacation time 
D)  Requesting favors and action from coworkers

Question 6

The opening of a persuasive request should gain your reader's attention and interest.

Accepted Answer

A) True 
 B)False

Question 7

The primary channel that consumers use to interact with brands today is

Accepted Answer

A)  e-mail. 
B)  focus groups. 
C)  mall and shopping center surveys and sample booths. 
D)  direct mail. 
A)  e-mail. 
B)  focus groups. 
C)  mall and shopping center surveys and sample booths. 
D)  direct mail.

Question 8

Claim messages should appeal to the receiver's sense of responsibility and pride in the company's good name.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following statements is most accurate?

Accepted Answer

A)  Only large corporations use persuasion when selling their products. 
B)  Today's persuasion is obvious and blatant. 
C)  Persuasive messages are sent faster and reach greater audiences today. 
D)  Today's successful marketers have learned to standardize their persuasive efforts to reach their audiences. 
A)  Only large corporations use persuasion when selling their products. 
B)  Today's persuasion is obvious and blatant. 
C)  Persuasive messages are sent faster and reach greater audiences today. 
D)  Today's successful marketers have learned to standardize their persuasive efforts to reach their audiences.

Question 10

Messages to management are more persuasive when they include words such as "you must" or "we should."

Accepted Answer

A) True 
 B)False

Question 11

A(n) ________________ appeal focuses on status, ego, and sensual feelings.

Accepted Answer

The answer of A(n) ________________ appeal focuses on status, ego,...

Question 12

Learning to compose effective sales and marketing messages benefits you because

Accepted Answer

A)  most employees are expected to write sales and marketing messages. 
B)  techniques for sales writing can be applied in any persuasive communication. 
C)  sales campaigns are typically conducted by entry-level employees. 
D)  companies in today's economy cannot afford to hire specialists to write sales and marketing messages. 
A)  most employees are expected to write sales and marketing messages. 
B)  techniques for sales writing can be applied in any persuasive communication. 
C)  sales campaigns are typically conducted by entry-level employees. 
D)  companies in today's economy cannot afford to hire specialists to write sales and marketing messages.

Question 13

Tweets and other online posts are now being used to persuade others.

Accepted Answer

A) True 
 B)False

Question 14

In the closing of a persuasive request, your goal is to prove the merit of your request.

Accepted Answer

A) True 
 B)False

Question 15

You will need to use persuasion if you anticipate resistance.

Accepted Answer

A) True 
 B)False

Question 16

Your primary goal in writing a sales or marketing message is to

Accepted Answer

A)  demonstrate creativity and marketing skills. 
B)  create a strong personal and professional image for yourself. 
C)  get your audience to devote a few moments of attention to your message. 
D)  become a perceptive consumer of ideas, products, and services. 
A)  demonstrate creativity and marketing skills. 
B)  create a strong personal and professional image for yourself. 
C)  get your audience to devote a few moments of attention to your message. 
D)  become a perceptive consumer of ideas, products, and services.

Question 17

Graciella is making a persuasive complaint at work. Which of these sentences will be most effective in achieving her goal?

Accepted Answer

A)  If you can't be bothered with maintaining our equipment in good working order, how can I be confident that you care about your employees? I can't be bothered filing repeated repair requests either. 
B)  I have put up with a broken fax in Workroom 223 for three weeks, and I am just fed up with this waste of my time. Repair the fax or else! 
C)  Did you realize that Bill has still not fixed the fax in Workroom 223 despite the work request I completed two weeks ago? Make Bill fix it soon. 
D)  For the past two weeks, fax machine No. 223- 51 has been unavailable to complete essential business for 25 of our employees due to incomplete service. Please ensure our equipment is repaired by Friday. 
A)  If you can't be bothered with maintaining our equipment in good working order, how can I be confident that you care about your employees? I can't be bothered filing repeated repair requests either. 
B)  I have put up with a broken fax in Workroom 223 for three weeks, and I am just fed up with this waste of my time. Repair the fax or else! 
C)  Did you realize that Bill has still not fixed the fax in Workroom 223 despite the work request I completed two weeks ago? Make Bill fix it soon. 
D)  For the past two weeks, fax machine No. 223- 51 has been unavailable to complete essential business for 25 of our employees due to incomplete service. Please ensure our equipment is repaired by Friday.

Question 18

To reduce resistance in a persuasive request, you should avoid offering counterarguments so that you do not offend your reader.

Accepted Answer

A) True 
 B)False

Question 19

Which statement about persuasion in today's society is most accurate?

Accepted Answer

A)  The number of persuasive messages Americans receive per day has declined. 
B)  Individuals need not be concerned about persuasive practices and their influence on human behavior. 
C)  Persuasive messages sent via social media have not impacted individuals or American culture. 
D)  Today's persuasion is different from persuasion used in previous times. 
A)  The number of persuasive messages Americans receive per day has declined. 
B)  Individuals need not be concerned about persuasive practices and their influence on human behavior. 
C)  Persuasive messages sent via social media have not impacted individuals or American culture. 
D)  Today's persuasion is different from persuasion used in previous times.

Question 20

The most effective sales messages follow the AIDA strategy.

Accepted Answer

A) True 
 B)False

Another name for a complaint message is a claim message.

Persuasion in today's businesses focuses on

A(n) ____________________ appeal focuses on making or saving money, increasing efficiency, or making good use of resources.

Michelle needs to sell her idea to remodel their business waiting room to her boss. Michelle is more likely to succeed if she can base her argument on saving or earning money.

Which of the following messages would most likely require the indirect strategy to persuade an audience?

The opening of a persuasive request should gain your reader's attention and interest.

The primary channel that consumers use to interact with brands today is

Claim messages should appeal to the receiver's sense of responsibility and pride in the company's good name.

Which of the following statements is most accurate?

Messages to management are more persuasive when they include words such as "you must" or "we should."

A(n) ________________ appeal focuses on status, ego, and sensual feelings.

Learning to compose effective sales and marketing messages benefits you because

Tweets and other online posts are now being used to persuade others.

In the closing of a persuasive request, your goal is to prove the merit of your request.

You will need to use persuasion if you anticipate resistance.

Your primary goal in writing a sales or marketing message is to

Graciella is making a persuasive complaint at work. Which of these sentences will be most effective in achieving her goal?

To reduce resistance in a persuasive request, you should avoid offering counterarguments so that you do not offend your reader.

Which statement about persuasion in today's society is most accurate?

The most effective sales messages follow the AIDA strategy.

Communicating in the Digital Age Workplace

Planning Business Messages

Organizing and Drafting Business Messages

Revising Business Messages

Short Workplace Messages and Digital Media

Positive Messages

Negative Messages

Informal Reports

Proposals and Formal Reports

Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings

Business Presentations

the Job Search and Resumes in the Digital Age

Interviewing and Following up

Correction Symbols and Proofreading Marks

Document Format Guide

Documentation Formats

Filters

Exam 8: Persuasive Messages

Another name for a complaint message is a claim message.

Persuasion in today's businesses focuses on

A(n) ____________________ appeal focuses on making or saving money, increasing efficiency, or making good use of resources.

Michelle needs to sell her idea to remodel their business waiting room to her boss. Michelle is more likely to succeed if she can base her argument on saving or earning money.

Which of the following messages would most likely require the indirect strategy to persuade an audience?

The opening of a persuasive request should gain your reader's attention and interest.

The primary channel that consumers use to interact with brands today is

Claim messages should appeal to the receiver's sense of responsibility and pride in the company's good name.

Which of the following statements is most accurate?

Messages to management are more persuasive when they include words such as "you must" or "we should."

A(n) ________________ appeal focuses on status, ego, and sensual feelings.

Learning to compose effective sales and marketing messages benefits you because

Tweets and other online posts are now being used to persuade others.

In the closing of a persuasive request, your goal is to prove the merit of your request.

You will need to use persuasion if you anticipate resistance.

Your primary goal in writing a sales or marketing message is to

Graciella is making a persuasive complaint at work. Which of these sentences will be most effective in achieving her goal?

To reduce resistance in a persuasive request, you should avoid offering counterarguments so that you do not offend your reader.

Which statement about persuasion in today's society is most accurate?

The most effective sales messages follow the AIDA strategy.

Communicating in the Digital Age Workplace

Planning Business Messages

Organizing and Drafting Business Messages

Revising Business Messages

Short Workplace Messages and Digital Media

Positive Messages

Negative Messages

Informal Reports

Proposals and Formal Reports

Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings

Business Presentations

the Job Search and Resumes in the Digital Age

Interviewing and Following up

Correction Symbols and Proofreading Marks

Document Format Guide

Documentation Formats

Filters