Exam 2: Planning Business Messages

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Jorge must inform Samantha that she is not eligible to have an August vacation for which she recently applied. Which of the following sentences best demonstrates the "you" view Jorge should use in denying Samantha's application?

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One technique that improves business writing is the use of empathy. Empathy refers to

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Business writers who use words such as interrogate, remuneration, and terminate are using language many readers would consider

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The primary purpose of business writing is typically to inform or persuade; a common secondary purpose is to

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The ability to prepare concise, audience-centered, persuasive, and purposeful messages comes naturally.

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Which of the following represents the best business writing?

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Communication noise

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Face-to-face conversation is a richer medium than a written report.

(True/False)
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Converting ideas into words or gestures to convey meaning is called

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Translating a message from its symbol form into meaning involves encoding.

(True/False)
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Profiling the audience for a business message helps the writer

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The final task in the third phase of the writing process is evaluating your message to decide whether it accomplishes your goal.

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You should plan to spend equal amounts of time on each phase of the writing process.

(True/False)
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Which of the following sentences demonstrates conversational business writing?

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Senders should avoid asking their receivers questions such as, "Am I making myself clear?" or "Is there anything you don't understand?"

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The following sentence represents an audience focus: Our product guarantee becomes effective after we receive full payment.

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Whenever possible in business writing, substitute longer, less familiar words for shorter, simpler words.

(True/False)
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Which of the following is most acceptable for business writing?

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Positive language generally conveys more information than negative language does.

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You are more likely to achieve your communication goals if you profile your audience and shape the message to that profile.

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