Exam 2: Planning Business Messages

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Lindsay is writing a property description for a new real estate brochure. To make her brochure more effective, Lindsay should anticipate her audience. This means she

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Before Melissa organizes and composes her message, she should ask two questions: (1) Why am I sending this message? and (2)

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The process of translating a message from its symbol form into meaning is called

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When selecting a communication channel, you should follow two tips: use richer media for persuasive or personal communications, and

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Which of the following demonstrates effective business writing?

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Adapting your message to the audience involves

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A business message should be long because quantity enhances quality.

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Adaptation is the process of

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Every mechanic has ten minutes for his morning break is an effectively written sentence.

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Human Resources Manager Claire Siu must inform Anthony that company job changes will require him to seek retraining or lose his position. The best channel for Ms. Siu to deliver this message is

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A weak Internet signal is an example of channel noise.

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Which of the following sentences best focuses on the audience?

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Shannon is writing a proposal to the board of directors to upgrade the company's computer equipment. After completing the prewriting phase, Shannon should immediately start composing the proposal.

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One of the most important questions you can ask yourself as you begin to compose a message is What do I hope to achieve?

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As a business communicator, you should use strong verbs and concrete nouns in your writing.

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One of the best ways to improve the tone of a message is through the use of ____________________ language.

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The primary purposes of most business documents are to inform and to persuade. A common secondary purpose is sales growth.

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The sentence You must submit your application by Friday is a more effective business message than Please submit your application by Friday.

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When preparing a business message, you should make your writing audience oriented. Audience oriented means you should

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Which of the following sentences about jargon is most accurate?

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