Exam 2: Planning Business Messages

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Jargon should never be used in business writing.

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Business messages should use positive language rather than negative language. Positive language

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According to writing experts, approximately what percentage of time should you spend on the prewriting phase of a business message?

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Business messages are most effective if they convey an informal, conversational tone.

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Business writing should be purposeful. In this context purposeful can best be defined as

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Marketing Director Schultz must inform the board of directors that customers are not responding positively to the company's new advertising campaign. Which of the following sentences would be the most appropriate wording for the marketing director to use in her message to the board of directors?

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In the final phase of the writing process, check the message for clarity and readability, proofread for errors, and

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____________________ is the process of creating a message that suits your audience.

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During the second phase of the writing process, you conduct research,

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Experts say that writers should spend the most time in the ____ stage of the writing process.

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In order to be an effective writer, you must follow the three phases of the writing process in sequence, moving from Phase 1 to Phase 2 to Phase 3 in order.

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The verbal and nonverbal responses from a receiver are called __________.

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The medium over which the message travels is called the channel.

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You are selecting a channel for sending your message. Which of the following is not a factor to consider when making this decision?

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The active voice is generally preferred in business writing.

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____________________ describes technical or specialized terms within a field.

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To emphasize the "you" view in e-mail messages, you must avoid any phrases that include the "I/we" view such as I'm happy or We're delighted.

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Business writing should be economical. In this context economical can best be defined as

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Which of the following is not an element of the communication process?

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Communication is defined as "the transmission of information and meaning from one individual or group to another." The crucial element of this definition is

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