Exam 9: Digital Marketing

Web 4.0 transformed traditional retailing by creating engagement between companies and customers.

What consumer concerns influence e-commerce online purchasing?

Interactive marketing is the development of marketing programs that create interplay between consumers and businesses rather than simply sending messages to potential customers.

Companies can speed up the process of SEO with paid search insertions by:

The keys to successful viral marketing campaigns include the following, except:

When Tide offers tips on how to get tough stains out of clothes, which type of incentive is being used?

A value-added incentive should be designed to inspire a short-term purchase rather than trying to influence long-term buying habits.

Dwell rate measures the proportion of ad impressions that result in users clicking an advertisement or mousing over the ad.

What is search engine optimization and how is it achieved?

Incentives that can be used to encourage consumers to make online purchases include all of the following, except:

Aubrey does not like to purchase anything online because she does not want cookies tracking her Web activity and then using it to market products to her. This is an example of which e-commerce concern?

Customer-generated reviews are a valuable source of information for:

For a company, Twitter can provide valuable information on how customers feel about a brand and what they are saying.

What is brand spiraling?

Of the consumers who follow a brand on Facebook, the highest percentage (over 1/3) cited ________ as the main reason for becoming fans.

Web analytics is the process of analyzing where consumers went on a brand's website, what they did within the website, and what other websites were visited.

Value-added incentives are designed to:

Many of the online exchanges and auctions are intermediary companies that simply match buyers and sellers.

Web 3.0:

Cyberbait includes any type of lure or attraction that brings Web customers to visit a bricks and mortar store.