Exam 9: Digital Marketing

Viral marketing campaigns can utilize e-mails or blogs.

The ideal medium for interactive marketing is:

Brand spiraling is a(n):

Companies that use social media can offer some type of discount or special promotion to fans.

Web analytics should be used to monitor the following actions of an e-mail campaign, except:

The IT department can identify individuals who abandon the shopping cart just prior to checkout. An effective strategy for the marketing department would be to:

One of the advantages of e-commerce over brick-and-mortar stores is the ability to reach consumers around the globe.

24-hour availability is an example of a convenience incentive that can be used to attract people to an e-commerce site.

The largest source of display ads on social media networks is with:

The Internet has changed the world. Web 2.0:

Using traditional media to promote and attract customers to a website is:

Digital marketing incorporates e-mail with e-commerce.

For a viral marketing campaign to work, individuals must be offered financial incentives to pass the message along to other consumers.

The use of QR codes, watermarks, and 2D barcodes are all part of:

In terms of new product adoptions, consumer-generated reviews and discussions can be important vehicles for reaching:

A company-sponsored blog can provide valuable insights into how customers view the company, its brands, and its products.

The many forms of digital marketing mean that viral marketing is less effective today than in the past.

It is unusual for a company that sells multiple goods or services to solicit customer-generated reviews of those items.

What is viral marketing and what are the keys to a successful viral campaign?

Free shipping, free freight, and dollar discounts are examples of which type of incentive that can be used to encourage online shopping?