Exam 9: Digital Marketing

To be on the first page or top 10 sites on a search engine when a product or information is sought requires optimizing content, optimizing programming, and code that will be picked up by the search engines. Even with these steps, it can take months or years to get to the top of the search.

Which combines all of the elements of e-commerce, Internet marketing, and mobile marketing?

To be successful in using financially-based incentives to encourage online purchases, the incentives:

A search engine is the primary method most consumers use to discover new websites and to search for information.

In terms of online metrics, dwell rate measures:

Viral marketing relies on:

Widgets are:

Web 3.0 online communication channels moved companies closer to "real-time" communications with customers.

One major advantage of online advertising is the number of metrics that allow advertisers to measure results, almost simultaneously.

Dwell time measures the amount of time individuals spend on the company's website.

The biggest disappointment Web users had with Web 3.0 was the inability to connect to events in real time.

Company leaders cannot monitor negative comments on Twitter, which creates difficulties controlling marketing messages.

The majority of all Web traffic begins at a(n):

Web 4.0 was the first to:

In business-to-business markets, the number of hits at a business-to-business website is directly related to the amount of money spent on advertising and sales promotions.

Interactive marketing emphasizes two primary activities. First, it allows marketers to target individuals with personalized messages. Second, it:

While trust is one key to overcoming concerns about privacy and security, most consumers do not know information can be tracked and recorded and thus are not worried.

Brand engagement typically focuses on direct mail and toll free numbers to drive customers to e-commerce sites to make purchases.

Posting a firm's Web address on a shopping bag used to carry merchandise sold at a brick-and-mortar store is a form of:

Hidden charges, difficulty checking out, and requiring customers to register at an e-commerce site are common causes of shopping cart abandonment.