Exam 8: Questionnaire Design

Research has demonstrated that questionnaire design is so important that it directly affects the quality of the data collected.

"Since studies have shown that overweight children buy fast foods, shouldn't 'kids meals' be healthier?" This question is leading with phonics.

There is nothing wrong with the following question: "As a BMW owner, you are satisfied with your car, aren't you?"

Tommy Cole was reviewing a new employee's work at large research company. Tommy had several years of experience in research and was regarded as the company expert in designing questionnaires. As Tommy read the questionnaire proposed by the new employee, he found the following question, which had been drafted to measure the occupational status of respondents: "Check one of the following categories which describes your occupational status?" ___ Full-time employment ___ Full-time student ___ Part-time student ___ Unemployed ___ Retired Which of the following best describes the appropriate action Tommy should take regarding this question?

An overstated question is one that:

The organization of a questionnaire can cause respondents to stop answering questions.

A leading question is one that:

In a personal interview, the introduction is normally stated in the opening comments.

There is nothing wrong with the following question: "Do you believe Nichols Seafood Restaurant has good prices and service?"

Diane Benoit is an assistant project director at ABC Research. Diane has completed designing a questionnaire to be given to college students for a client and she is now in the process of coding the questionnaire. Two of the questions are: 1() "What is your classification?" ___ Freshman ___ Sophomore ___ Junior ___ Senior 2() "Which on-campus activities would you say are your 'favourites?' (Check all that apply) ___ College sports ___ Greek life ___ Stand-up comedy ___ Campus concerts How should Diane code the above two questions?

Unfortunately, commonly used words sometimes encourage biased answers when they appear on a questionnaire.

Which of the following is an overstated question?

The use of screening questions help fulfill one of the five functions of a questionnaire introduction.

Which is true regarding questionnaire design and computer technology?

Complicated and difficult-to-answer questions should be asked at the very beginning of the questionnaire before the respondent becomes fatigued.