Question 1

The only time coding is not fairly straightforward is when:

Accepted Answer

A)  there are many questions on the questionnaire. 
B)  scaled-response questions are used. 
C)  a researcher uses an "all that apply" question. 
D)  closed-ended questions are used. 
E)  Likert scales are used. 
A)  there are many questions on the questionnaire. 
B)  scaled-response questions are used. 
C)  a researcher uses an "all that apply" question. 
D)  closed-ended questions are used. 
E)  Likert scales are used.

Question 2

Which of the following does NOT relate to warm-up questions?

Accepted Answer

A)  follow screening questions in a questionnaire 
B)  are simple, easy-to-answer questions that spark respondents interest 
C)  serve to demonstrate how easy the survey will be to complete 
D)  relate to the research objectives 
E)  are used to determine which question will be answered next 
A)  follow screening questions in a questionnaire 
B)  are simple, easy-to-answer questions that spark respondents interest 
C)  serve to demonstrate how easy the survey will be to complete 
D)  relate to the research objectives 
E)  are used to determine which question will be answered next

Question 3

To keep respondents from having to respond to long questionnaires and to reduce respondent fatigue, it is acceptable to introduce several topics in one question.

Accepted Answer

A) True 
 B)False

Question 4

In determining approaches to question organization on a questionnaire, the most important guiding principle to keep in mind is how researchers will later be able to analyze the questions.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is NOT a leading question?

Accepted Answer

A)  As a Cadillac owner, you are satisfied with your car, aren't you? 
B)  Have you heard about the satellite radio system everyone is talking about? 
C)  Do you see any problems with using your credit card for online purchases? 
D)  Wouldn't you like to purchase one of the new popular gaming systems? 
E)  Do you carry cash while on vacation? 
A)  As a Cadillac owner, you are satisfied with your car, aren't you? 
B)  Have you heard about the satellite radio system everyone is talking about? 
C)  Do you see any problems with using your credit card for online purchases? 
D)  Wouldn't you like to purchase one of the new popular gaming systems? 
E)  Do you carry cash while on vacation?

Question 6

Question development refers to the practice of selecting appropriate response formats and wording questions that are understandable, unambiguous, and unbiased.

Accepted Answer

A) True 
 B)False

Question 7

To maintain objectivity, clients should not be involved in the questionnaire design process. Once the research objectives are defined, the client will not be involved until after the questionnaire has undergone considerable development and evaluation.

Accepted Answer

A) True 
 B)False

Question 8

In a mail survey, the introduction is normally provided in the "cover letter."

Accepted Answer

A) True 
 B)False

Question 9

What happens immediately following client approval during the questionnaire development process?

Accepted Answer

A)  Data is gathered. 
B)  Questions are formulated for the next section of the questionnaire. 
C)  The questionnaire is revised. 
D)  The questionnaire is finalized. 
E)  A pretest is conducted. 
A)  Data is gathered. 
B)  Questions are formulated for the next section of the questionnaire. 
C)  The questionnaire is revised. 
D)  The questionnaire is finalized. 
E)  A pretest is conducted.

Question 10

There is nothing wrong with the following question: "Should people be allowed to protect themselves from a violent physical assault by using mace as a mode of self-defense?"

Accepted Answer

A) True 
 B)False

Question 11

Pretests of questionnaires for a study on toy buying by young parents can be done on colleagues in the research firm, as long as the colleagues are objective and have not been involved in the development of the questionnaire.

Accepted Answer

A) True 
 B)False

Question 12

Certain words such as "all", "every", and "never" should be avoided in question development for questionnaire design.

Accepted Answer

A) True 
 B)False

Question 13

Screening questions is a process used to screen out questions that are deemed to be too difficult or ambiguous for respondents.

Accepted Answer

A) True 
 B)False

Question 14

If disclosure of the questionnaire's sponsor's name or true intent can in some way influence respondents' answers, it would be best to use a(n):

Accepted Answer

A)  blind survey 
B)  disguised survey 
C)  unbiased survey 
D)  silent survey 
E)  undisguised survey 
A)  blind survey 
B)  disguised survey 
C)  unbiased survey 
D)  silent survey 
E)  undisguised survey

Question 15

A loaded question is a question that:

Accepted Answer

A)  asks the same thing over and over. 
B)  places undue emphasis on some aspect of the topic. 
C)  is two different questions posed as one. 
D)  has buried in the wording subtle references to universal beliefs or rules of behaviour. 
E)  uses words that most respondents would not understand. 
A)  asks the same thing over and over. 
B)  places undue emphasis on some aspect of the topic. 
C)  is two different questions posed as one. 
D)  has buried in the wording subtle references to universal beliefs or rules of behaviour. 
E)  uses words that most respondents would not understand.

Question 16

Questionnaire design is really a process of several interrelated steps.

Accepted Answer

A) True 
 B)False

Question 17

There are certain word(s) that should not be used in surveys due to their ambiguous nature. Which of the following word(s) would could be used in a questionnaire?

Accepted Answer

A)  frequently 
B)  normally 
C)  fairly often 
D)  3 times every 7 days 
E)  on a regular basis 
A)  frequently 
B)  normally 
C)  fairly often 
D)  3 times every 7 days 
E)  on a regular basis

Question 18

If a question has multiple possible answers, such as a question that asks a respondent to indicate "all that apply," it requires special consideration in terms of coding.

Accepted Answer

A) True 
 B)False

Question 19

Patrick Strubel is a young attorney who is reviewing a proposed research survey to be used in an upcoming trial. The case involves potential deceptive advertising claims made in a TV commercial advertising over-the-counter (i.e., nonprescription) medicine. Patrick is commissioning research to determine consumers' understanding of the claims after they have watched the TV commercial. Patrick wants to separate respondents into two categories: i) those who recall having actually seen the TV commercial and ii) those who do not recall having seen it. For those who do not recall having seen the commercial, they will be asked to view it before asking questions about their beliefs of the claims made. Patrick views the questionnaire proposed by the research firm. One of the questions is: (1) Do you recall having watched a TV commercial featuring XYZ, a pain reliever for arthritis? If "yes," continue. If "no," go to Question (12). This question would be considered a(n):

Accepted Answer

A)  disguised question 
B)  skip question 
C)  screening question 
D)  undisguised question 
E)  classification question 
A)  disguised question 
B)  skip question 
C)  screening question 
D)  undisguised question 
E)  classification question

Question 20

Which of the following is NOT true of leading questions?

Accepted Answer

A)  include the answer in the question 
B)  use preceding questions to set up assumptions in the mind of the respondent 
C)  use "logic" to steer the respondent to an answer 
D)  worded to give the respondent an expectation as to the answer 
E)  help the respondent respond in an unbiased manner 
A)  include the answer in the question 
B)  use preceding questions to set up assumptions in the mind of the respondent 
C)  use "logic" to steer the respondent to an answer 
D)  worded to give the respondent an expectation as to the answer 
E)  help the respondent respond in an unbiased manner

The only time coding is not fairly straightforward is when:

Which of the following does NOT relate to warm-up questions?

To keep respondents from having to respond to long questionnaires and to reduce respondent fatigue, it is acceptable to introduce several topics in one question.

In determining approaches to question organization on a questionnaire, the most important guiding principle to keep in mind is how researchers will later be able to analyze the questions.

Which of the following is NOT a leading question?

Question development refers to the practice of selecting appropriate response formats and wording questions that are understandable, unambiguous, and unbiased.

To maintain objectivity, clients should not be involved in the questionnaire design process. Once the research objectives are defined, the client will not be involved until after the questionnaire has undergone considerable development and evaluation.

In a mail survey, the introduction is normally provided in the "cover letter."

What happens immediately following client approval during the questionnaire development process?

There is nothing wrong with the following question: "Should people be allowed to protect themselves from a violent physical assault by using mace as a mode of self-defense?"

Pretests of questionnaires for a study on toy buying by young parents can be done on colleagues in the research firm, as long as the colleagues are objective and have not been involved in the development of the questionnaire.

Certain words such as "all", "every", and "never" should be avoided in question development for questionnaire design.

Screening questions is a process used to screen out questions that are deemed to be too difficult or ambiguous for respondents.

If disclosure of the questionnaire's sponsor's name or true intent can in some way influence respondents' answers, it would be best to use a(n):

A loaded question is a question that:

Questionnaire design is really a process of several interrelated steps.

There are certain word(s) that should not be used in surveys due to their ambiguous nature. Which of the following word(s) would could be used in a questionnaire?

If a question has multiple possible answers, such as a question that asks a respondent to indicate "all that apply," it requires special consideration in terms of coding.

Which of the following is NOT true of leading questions?

Introducing Marketing Research

The Marketing Research Process

Research Design

Using Secondary Data and Online Information Databases

Qualitative Research Methods

Quantitative Data Collection Methods

Survey Measurement Scales

Sampling

Data Collection and Basic Descriptive Statistics

Population Estimates and Hypothesis Testing

Testing of Differences

Relationships Between Variables

Communicating the Research Results

Filters

Exam 8: Questionnaire Design

The only time coding is not fairly straightforward is when:

Which of the following does NOT relate to warm-up questions?

To keep respondents from having to respond to long questionnaires and to reduce respondent fatigue, it is acceptable to introduce several topics in one question.

In determining approaches to question organization on a questionnaire, the most important guiding principle to keep in mind is how researchers will later be able to analyze the questions.

Which of the following is NOT a leading question?

Question development refers to the practice of selecting appropriate response formats and wording questions that are understandable, unambiguous, and unbiased.

To maintain objectivity, clients should not be involved in the questionnaire design process. Once the research objectives are defined, the client will not be involved until after the questionnaire has undergone considerable development and evaluation.

In a mail survey, the introduction is normally provided in the "cover letter."

What happens immediately following client approval during the questionnaire development process?

There is nothing wrong with the following question: "Should people be allowed to protect themselves from a violent physical assault by using mace as a mode of self-defense?"

Pretests of questionnaires for a study on toy buying by young parents can be done on colleagues in the research firm, as long as the colleagues are objective and have not been involved in the development of the questionnaire.

Certain words such as "all", "every", and "never" should be avoided in question development for questionnaire design.

Screening questions is a process used to screen out questions that are deemed to be too difficult or ambiguous for respondents.

If disclosure of the questionnaire's sponsor's name or true intent can in some way influence respondents' answers, it would be best to use a(n):

A loaded question is a question that:

Questionnaire design is really a process of several interrelated steps.

There are certain word(s) that should not be used in surveys due to their ambiguous nature. Which of the following word(s) would could be used in a questionnaire?

If a question has multiple possible answers, such as a question that asks a respondent to indicate "all that apply," it requires special consideration in terms of coding.

Which of the following is NOT true of leading questions?

Introducing Marketing Research

The Marketing Research Process

Research Design

Using Secondary Data and Online Information Databases

Qualitative Research Methods

Quantitative Data Collection Methods

Survey Measurement Scales

Sampling

Data Collection and Basic Descriptive Statistics

Population Estimates and Hypothesis Testing

Testing of Differences

Relationships Between Variables

Communicating the Research Results

Filters