Exam 11: The Strategy of International Business

Google essentially views the entire world as one market and assumes that there are no fundamental differences among countries with regard to consumers' preferences. Google is engaging a(n)________ strategy.

Advantages of following a strategy of local responsiveness include the ________.

Value-Mart has achieved the status of overall low-cost producer in its industry,which means that Value-Mart ________.

________ is the framework that managers apply to determine the competitive moves and business approaches that run the company.

According to the integration-responsiveness (IR)grid,consumer electronics and corporate banking are two types of industries with ________ industry pressure for global integration and ________ industry pressure for local responsiveness.

Which of the following has the greatest potential to transform an industry's structure?

The strategy of a firm using an international strategy is likely to entail producing and marketing mostly standardized products worldwide,with some customization where and when necessary.

A company that employs a ________ strategy creates value by generating customer insights and translating those insights into innovations.

In the global environment,firms use an international strategy,a multidomestic strategy,a global strategy,or a ________ strategy.

Using a transnational strategy pushes a company to centralize some functions in optimal locations,base some functions in national subsidiaries to ensure local responsiveness,and develop wide-ranging communications among various units.

Political,legal,economic,monetary,and institutional forces comprise the ________ of international business and influence managers' actions.

Describe the two basic ways that companies can create value. What role does the value chain play in these methods?

What is the Industry Organization (IO)paradigm? Discuss the underlying assumptions of this model.

The MNE that applies a global strategy aims to ________.

The integration-responsiveness (IR)expresses how a company's ________ is a function of the relationship between its value chain and the prevailing pressures for global integration or local responsiveness in its industry.

Marrin Associates is an MNE with operations in Hong Kong,India,and Canada. The firm strives to leverage its core competencies worldwide,reduce costs by exploiting location economics,and adapt when efficient to local conditions. Marrin is most likely following a(n)________ strategy.

According to the Industry Organization perspective,firm performance is determined by the presence of motivated managers and their ability to identify and develop innovative products for emerging markets.

Tel-Comm Tek is a company that believes it has core competencies that its competitors in foreign markets lack and that it faces relatively weak pressures for local responsiveness and cost reductions. Tel-Comm Tek is likely to adopt an international strategy.

Which of the following is NOT a factor driving local responsiveness among global firms?

A useful way to understanding the purpose of strategy is to think of the firm as a(n)________,composed of a series of distinct activities,including production,marketing,materials management,R & D,human resources,information systems,and the firm infrastructure.