Question 1

Children are an attractive market segment for advertisers because they spend so much money each year.

Accepted Answer

A) True 
 B)False

Question 2

A form of law based on a broad set of legal principles and where decisions are made based on legal codes that have been written over time is:

Accepted Answer

A)  moral law 
B)  theocratic law 
C)  civil law 
D)  common law 
A)  moral law 
B)  theocratic law 
C)  civil law 
D)  common law

Question 3

One common complaint of advertising is that it causes people to buy more than they can afford.

Accepted Answer

A) True 
 B)False

Question 4

If the National Advertising Division (NAD)finds an advertisement has not been properly substantiated,the NAD normally will:

Accepted Answer

A)  issue a consent order 
B)  issue a cease and desist order 
C)  refer the case to the FTC for regulatory action 
D)  ask the advertiser to modify the ad or discontinue using the ad 
A)  issue a consent order 
B)  issue a cease and desist order 
C)  refer the case to the FTC for regulatory action 
D)  ask the advertiser to modify the ad or discontinue using the ad

Question 5

What criteria must be met to deem an advertisement deceptive or misleading?

Accepted Answer

1.A substantial number of people,or the

Question 6

The practice of purchasing Internet domains that are valuable to other people,companies,or organizations is:

Accepted Answer

A)  brand infringement 
B)  domain infringement 
C)  domain squatting 
D)  brand parity 
A)  brand infringement 
B)  domain infringement 
C)  domain squatting 
D)  brand parity

Question 7

In addition to handling complaints about advertising to children,which agency also prescreens ads directed to children?

Accepted Answer

A)  National Advertising Review Board 
B)  Federal Communications Commission 
C)  National Advertising Division 
D)  Children's Advertising Review Unit 
A)  National Advertising Review Board 
B)  Federal Communications Commission 
C)  National Advertising Division 
D)  Children's Advertising Review Unit

Question 8

When a company must pay for ads that refute false claims it had made in previous ads,it is called a(n):

Accepted Answer

A)  consent order 
B)  administrative ruling 
C)  cease-and-desist order 
D)  corrective advertisement 
A)  consent order 
B)  administrative ruling 
C)  cease-and-desist order 
D)  corrective advertisement

Question 9

Although the word "better" is normally accepted as puffery,the "best" is somewhat vague and implies a comparison,which has recently been tested through the FTC.

Accepted Answer

A) True 
 B)False

Question 10

In terms of social responsibility perspectives,the invisible hand of the marketplace perspective states that:

Accepted Answer

A)  individuals have freedom of choice and is responsible for making intelligent and ethical decisions 
B)  the government should write and enact legislation and create regulatory agencies to ensure ethical and social responsibility 
C)  competition will eliminate any product or corporate practice that is harmful and inappropriate 
D)  managers can and should be trusted to create an ethical corporate environment that focuses on the well-being of customers and employees 
A)  individuals have freedom of choice and is responsible for making intelligent and ethical decisions 
B)  the government should write and enact legislation and create regulatory agencies to ensure ethical and social responsibility 
C)  competition will eliminate any product or corporate practice that is harmful and inappropriate 
D)  managers can and should be trusted to create an ethical corporate environment that focuses on the well-being of customers and employees

Question 11

Identify the primary industry agencies that assist in regulating the marketing and advertising industry,and explain the primary function of each.

Accepted Answer

The Council of Better Business Bureaus c

Question 12

The agency with the greatest degree of jurisdiction over marketing and advertising is the:

Accepted Answer

A)  Federal Trade Commission 
B)  Federal Communications Commission 
C)  United States Postal Service 
D)  Food and Drug Administration 
A)  Federal Trade Commission 
B)  Federal Communications Commission 
C)  United States Postal Service 
D)  Food and Drug Administration

Question 13

Anyone can file a complaint to the FTC concerning what he or she deems to be a deceptive or misleading advertising or marketing practice.

Accepted Answer

A) True 
 B)False

Question 14

In terms of ethical frameworks for reasoning,individualism is:

Accepted Answer

A)  a method of decision making based on treating all people fairly and consistently 
B)  the degree to which society values personal goals, personal autonomy, privacy over group loyalty, commitments to group norms, involvements in collective activities, social cohesiveness, and intense socialization 
C)  is a means of making decisions based on what is the greatest good for the greatest number of people 
D)  a means of making decisions based on the belief that each person has fundamental rights, that should be respected and protected 
A)  a method of decision making based on treating all people fairly and consistently 
B)  the degree to which society values personal goals, personal autonomy, privacy over group loyalty, commitments to group norms, involvements in collective activities, social cohesiveness, and intense socialization 
C)  is a means of making decisions based on what is the greatest good for the greatest number of people 
D)  a means of making decisions based on the belief that each person has fundamental rights, that should be respected and protected

Question 15

Identify the five major federal government agencies that deal with some aspect of marketing and its primary responsibility.

Accepted Answer

1.Food and Drug administration - regulat

Question 16

A form of law based on religious teachings is:

Accepted Answer

A)  moral law 
B)  theocratic law 
C)  civil law 
D)  common law 
A)  moral law 
B)  theocratic law 
C)  civil law 
D)  common law

Question 17

Morals are beliefs or principles that serve as guidelines for both individuals and organizations.

Accepted Answer

A) True 
 B)False

Question 18

If the National Advertising Review Board rules against an advertiser,it will issue an order that will be very similar to a:

Accepted Answer

A)  consent order of the FTC 
B)  cease and desist order of the FTC 
C)  corrective advertising order of the FTC 
D)  judgement of the U.S. Court of Appeals 
A)  consent order of the FTC 
B)  cease and desist order of the FTC 
C)  corrective advertising order of the FTC 
D)  judgement of the U.S. Court of Appeals

Question 19

The Council of Better Business Bureaus is an industry regulatory resource that is available to consumers,but not businesses.Businesses must use the FTC to file complaints.

Accepted Answer

A) True 
 B)False

Question 20

The Wheeler-Lea Amendment to the FTC Act:

Accepted Answer

A)  regulates excessive advertising to children 
B)  prohibits deceptive and misleading advertising 
C)  prohibits puffery and comparative advertising 
D)  sets for the substantiation requirements that an ad must meet when claims are made about a product 
A)  regulates excessive advertising to children 
B)  prohibits deceptive and misleading advertising 
C)  prohibits puffery and comparative advertising 
D)  sets for the substantiation requirements that an ad must meet when claims are made about a product

Children are an attractive market segment for advertisers because they spend so much money each year.

A form of law based on a broad set of legal principles and where decisions are made based on legal codes that have been written over time is:

One common complaint of advertising is that it causes people to buy more than they can afford.

If the National Advertising Division (NAD)finds an advertisement has not been properly substantiated,the NAD normally will:

What criteria must be met to deem an advertisement deceptive or misleading?

The practice of purchasing Internet domains that are valuable to other people,companies,or organizations is:

In addition to handling complaints about advertising to children,which agency also prescreens ads directed to children?

When a company must pay for ads that refute false claims it had made in previous ads,it is called a(n):

Although the word "better" is normally accepted as puffery,the "best" is somewhat vague and implies a comparison,which has recently been tested through the FTC.

In terms of social responsibility perspectives,the invisible hand of the marketplace perspective states that:

Identify the primary industry agencies that assist in regulating the marketing and advertising industry,and explain the primary function of each.

The agency with the greatest degree of jurisdiction over marketing and advertising is the:

Anyone can file a complaint to the FTC concerning what he or she deems to be a deceptive or misleading advertising or marketing practice.

In terms of ethical frameworks for reasoning,individualism is:

Identify the five major federal government agencies that deal with some aspect of marketing and its primary responsibility.

A form of law based on religious teachings is:

Morals are beliefs or principles that serve as guidelines for both individuals and organizations.

If the National Advertising Review Board rules against an advertiser,it will issue an order that will be very similar to a:

The Council of Better Business Bureaus is an industry regulatory resource that is available to consumers,but not businesses.Businesses must use the FTC to file complaints.

The Wheeler-Lea Amendment to the FTC Act:

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

Promotions Opportunity Analysis

Advertising Management

Advertising Design-Theoretical Frameworks and Types of Appeals

Advertising Design-Message Strategies and Executional Frameworks

Traditional Media Channels

E-active Marketing

Alternative Marketing

Database and Direct Response Marketing

Sales Promotions

Public Relations and Sponsorship Programs

Evaluating an Integrated Marketing Program

Filters

Exam 14: Regulations and Ethical Concerns

Children are an attractive market segment for advertisers because they spend so much money each year.

A form of law based on a broad set of legal principles and where decisions are made based on legal codes that have been written over time is:

One common complaint of advertising is that it causes people to buy more than they can afford.

If the National Advertising Division (NAD)finds an advertisement has not been properly substantiated,the NAD normally will:

What criteria must be met to deem an advertisement deceptive or misleading?

The practice of purchasing Internet domains that are valuable to other people,companies,or organizations is:

In addition to handling complaints about advertising to children,which agency also prescreens ads directed to children?

When a company must pay for ads that refute false claims it had made in previous ads,it is called a(n):

Although the word "better" is normally accepted as puffery,the "best" is somewhat vague and implies a comparison,which has recently been tested through the FTC.

In terms of social responsibility perspectives,the invisible hand of the marketplace perspective states that:

Identify the primary industry agencies that assist in regulating the marketing and advertising industry,and explain the primary function of each.

The agency with the greatest degree of jurisdiction over marketing and advertising is the:

Anyone can file a complaint to the FTC concerning what he or she deems to be a deceptive or misleading advertising or marketing practice.

In terms of ethical frameworks for reasoning,individualism is:

Identify the five major federal government agencies that deal with some aspect of marketing and its primary responsibility.

A form of law based on religious teachings is:

Morals are beliefs or principles that serve as guidelines for both individuals and organizations.

If the National Advertising Review Board rules against an advertiser,it will issue an order that will be very similar to a:

The Council of Better Business Bureaus is an industry regulatory resource that is available to consumers,but not businesses.Businesses must use the FTC to file complaints.

The Wheeler-Lea Amendment to the FTC Act:

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

Promotions Opportunity Analysis

Advertising Management

Advertising Design-Theoretical Frameworks and Types of Appeals

Advertising Design-Message Strategies and Executional Frameworks

Traditional Media Channels

E-active Marketing

Alternative Marketing

Database and Direct Response Marketing

Sales Promotions

Public Relations and Sponsorship Programs

Evaluating an Integrated Marketing Program

Filters