Question 1

In addition to handling complaints about advertising to children,the NARB now prescreens ads directed to children.

Accepted Answer

A) True 
 B)False

Question 2

When a company creates a brand name that closely resembles a popular or successful brand,it is:

Accepted Answer

A)  brand infringement 
B)  domain infringement 
C)  domain squatting 
D)  brand parity 
A)  brand infringement 
B)  domain infringement 
C)  domain squatting 
D)  brand parity

Question 3

The Federal Trade Commission (FTC)can use the court system to stop unfair and deceptive advertising and communication practices without going through the normal steps of starting with a consent agreement.

Accepted Answer

A) True 
 B)False

Question 4

The National Advertising Division (NAD)of the Better Business Bureau becomes involved in all of the following,except:

Accepted Answer

A)  cases of mail fraud 
B)  collecting information about misleading advertising 
C)  negotiating modification of ads deemed to be misleading 
D)  dismissing unsubstantiated complaints 
A)  cases of mail fraud 
B)  collecting information about misleading advertising 
C)  negotiating modification of ads deemed to be misleading 
D)  dismissing unsubstantiated complaints

Question 5

Puffery exists when a firm makes an exaggerated statement about a good or service; while a claim is a factual statement made about a good or service.

Accepted Answer

A) True 
 B)False

Question 6

Before issuing trade regulation rulings,the FTC will normally hold a public hearing and accept both oral and written arguments.

Accepted Answer

A) True 
 B)False

Question 7

Individuals and organizations have responded to the need for a more ethical environment by creating ethics training programs,codes of ethics,and ethics consulting systems.

Accepted Answer

A) True 
 B)False

Question 8

The Federal Trade Commission,National Advertising Division,and the courts would consider the word "better" used in an advertisement to be:

Accepted Answer

A)  deceptive and misleading advertising 
B)  puffery 
C)  puffery, but it also implies a comparison, which if challenged may require substantiation 
D)  a violation of the Federal Trade Commission Act 
A)  deceptive and misleading advertising 
B)  puffery 
C)  puffery, but it also implies a comparison, which if challenged may require substantiation 
D)  a violation of the Federal Trade Commission Act

Question 9

Hedonism is the natural craving for balance in one's life.

Accepted Answer

A) True 
 B)False

Question 10

Homeostasis is a philosophy of life that involves maximizing pleasure and minimizing pain.

Accepted Answer

A) True 
 B)False

Question 11

When McDonald's makes an advertising claim that the company offers the best-tasting hamburgers,the practice is known as:

Accepted Answer

A)  a code of ethics violation 
B)  misleading and deceptive advertising 
C)  puffery 
D)  cross-promotions 
A)  a code of ethics violation 
B)  misleading and deceptive advertising 
C)  puffery 
D)  cross-promotions

Question 12

In terms of foundations and frameworks for ethical guidelines,the philosophy of life that believes in a balance of a variety of urges throughout life is:

Accepted Answer

A)  utilitarianism 
B)  individualism 
C)  hedonism 
D)  homeostasis 
A)  utilitarianism 
B)  individualism 
C)  hedonism 
D)  homeostasis

Question 13

In terms of ethical frameworks for reasoning,a method of decision making based on treating all people fairly and consistently is:

Accepted Answer

A)  utilitarianism 
B)  individualism 
C)  the justice approach 
D)  the rights approach 
A)  utilitarianism 
B)  individualism 
C)  the justice approach 
D)  the rights approach

Question 14

A complaint filed with the National Advertising Division (NAD)of the Council of Better Business Bureaus regarding an unsubstantiated advertising claim would be dismissed because substantiation is not a criterion.

Accepted Answer

A) True 
 B)False

Question 15

Socialized medicine would be criticized the most under which of the following ethical guidelines?

Accepted Answer

A)  utilitarianism 
B)  individualism 
C)  the justice approach 
D)  the rights approach 
A)  utilitarianism 
B)  individualism 
C)  the justice approach 
D)  the rights approach

Question 16

In terms of foundations and frameworks for ethical guidelines,the philosophy of life that believes in maximizing pleasure and minimizing pain is:

Accepted Answer

A)  utilitarianism 
B)  individualism 
C)  hedonism 
D)  homeostasis 
A)  utilitarianism 
B)  individualism 
C)  hedonism 
D)  homeostasis

Question 17

An appeal of a decision by the National Advertising Division (NAD)goes to the:

Accepted Answer

A)  United States Court of Appeals 
B)  Federal Trade Commission 
C)  National Advertising Review Board 
D)  Federal Communications Commission 
A)  United States Court of Appeals 
B)  Federal Trade Commission 
C)  National Advertising Review Board 
D)  Federal Communications Commission

Question 18

Substantiation means that an advertising claim or promise must be proven with data,facts,or through competent and reliable evidence.

Accepted Answer

A) True 
 B)False

Question 19

Civil law is based on local customs,traditions,and precedents.

Accepted Answer

A) True 
 B)False

Question 20

An administrative complaint is:

Accepted Answer

A)  a formal proceeding before an administrative law judge used by the FTC 
B)  a formal hearing before the Court of Appeals 
C)  a formal hearing before the full FTC commission 
D)  used by the NARB when the NAD cannot solve a complaint 
A)  a formal proceeding before an administrative law judge used by the FTC 
B)  a formal hearing before the Court of Appeals 
C)  a formal hearing before the full FTC commission 
D)  used by the NARB when the NAD cannot solve a complaint

In addition to handling complaints about advertising to children,the NARB now prescreens ads directed to children.

When a company creates a brand name that closely resembles a popular or successful brand,it is:

The Federal Trade Commission (FTC)can use the court system to stop unfair and deceptive advertising and communication practices without going through the normal steps of starting with a consent agreement.

The National Advertising Division (NAD)of the Better Business Bureau becomes involved in all of the following,except:

Puffery exists when a firm makes an exaggerated statement about a good or service; while a claim is a factual statement made about a good or service.

Before issuing trade regulation rulings,the FTC will normally hold a public hearing and accept both oral and written arguments.

Individuals and organizations have responded to the need for a more ethical environment by creating ethics training programs,codes of ethics,and ethics consulting systems.

The Federal Trade Commission,National Advertising Division,and the courts would consider the word "better" used in an advertisement to be:

Hedonism is the natural craving for balance in one's life.

Homeostasis is a philosophy of life that involves maximizing pleasure and minimizing pain.

When McDonald's makes an advertising claim that the company offers the best-tasting hamburgers,the practice is known as:

In terms of foundations and frameworks for ethical guidelines,the philosophy of life that believes in a balance of a variety of urges throughout life is:

In terms of ethical frameworks for reasoning,a method of decision making based on treating all people fairly and consistently is:

A complaint filed with the National Advertising Division (NAD)of the Council of Better Business Bureaus regarding an unsubstantiated advertising claim would be dismissed because substantiation is not a criterion.

Socialized medicine would be criticized the most under which of the following ethical guidelines?

In terms of foundations and frameworks for ethical guidelines,the philosophy of life that believes in maximizing pleasure and minimizing pain is:

An appeal of a decision by the National Advertising Division (NAD)goes to the:

Substantiation means that an advertising claim or promise must be proven with data,facts,or through competent and reliable evidence.

Civil law is based on local customs,traditions,and precedents.

An administrative complaint is:

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

Promotions Opportunity Analysis

Advertising Management

Advertising Design-Theoretical Frameworks and Types of Appeals

Advertising Design-Message Strategies and Executional Frameworks

Traditional Media Channels

E-active Marketing

Alternative Marketing

Database and Direct Response Marketing

Sales Promotions

Public Relations and Sponsorship Programs

Evaluating an Integrated Marketing Program

Filters

Exam 14: Regulations and Ethical Concerns

In addition to handling complaints about advertising to children,the NARB now prescreens ads directed to children.

When a company creates a brand name that closely resembles a popular or successful brand,it is:

The Federal Trade Commission (FTC)can use the court system to stop unfair and deceptive advertising and communication practices without going through the normal steps of starting with a consent agreement.

The National Advertising Division (NAD)of the Better Business Bureau becomes involved in all of the following,except:

Puffery exists when a firm makes an exaggerated statement about a good or service; while a claim is a factual statement made about a good or service.

Before issuing trade regulation rulings,the FTC will normally hold a public hearing and accept both oral and written arguments.

Individuals and organizations have responded to the need for a more ethical environment by creating ethics training programs,codes of ethics,and ethics consulting systems.

The Federal Trade Commission,National Advertising Division,and the courts would consider the word "better" used in an advertisement to be:

Hedonism is the natural craving for balance in one's life.

Homeostasis is a philosophy of life that involves maximizing pleasure and minimizing pain.

When McDonald's makes an advertising claim that the company offers the best-tasting hamburgers,the practice is known as:

In terms of foundations and frameworks for ethical guidelines,the philosophy of life that believes in a balance of a variety of urges throughout life is:

In terms of ethical frameworks for reasoning,a method of decision making based on treating all people fairly and consistently is:

A complaint filed with the National Advertising Division (NAD)of the Council of Better Business Bureaus regarding an unsubstantiated advertising claim would be dismissed because substantiation is not a criterion.

Socialized medicine would be criticized the most under which of the following ethical guidelines?

In terms of foundations and frameworks for ethical guidelines,the philosophy of life that believes in maximizing pleasure and minimizing pain is:

An appeal of a decision by the National Advertising Division (NAD)goes to the:

Substantiation means that an advertising claim or promise must be proven with data,facts,or through competent and reliable evidence.

Civil law is based on local customs,traditions,and precedents.

An administrative complaint is:

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

Promotions Opportunity Analysis

Advertising Management

Advertising Design-Theoretical Frameworks and Types of Appeals

Advertising Design-Message Strategies and Executional Frameworks

Traditional Media Channels

E-active Marketing

Alternative Marketing

Database and Direct Response Marketing

Sales Promotions

Public Relations and Sponsorship Programs

Evaluating an Integrated Marketing Program

Filters