Question 1

In terms of ethical frameworks for reasoning,the rights approach is:

Accepted Answer

A)  a method of decision making based on treating all people fairly and consistently 
B)  the degree to which society values personal goals, personal autonomy, privacy over group loyalty, commitments to group norms, involvements in collective activities, social cohesiveness, and intense socialization 
C)  is a means of making decisions based on what is the greatest good for the greatest number of people 
D)  a means of making decisions based on the belief that each person has fundamental rights, that should be respected and protected 
A)  a method of decision making based on treating all people fairly and consistently 
B)  the degree to which society values personal goals, personal autonomy, privacy over group loyalty, commitments to group norms, involvements in collective activities, social cohesiveness, and intense socialization 
C)  is a means of making decisions based on what is the greatest good for the greatest number of people 
D)  a means of making decisions based on the belief that each person has fundamental rights, that should be respected and protected

Question 2

FTC industry regulation rulings cannot be challenged by an appeal to the U.S.Court of Appeals.

Accepted Answer

A) True 
 B)False

Question 3

Terms normally associated with puffery include best,greatest,and finest.

Accepted Answer

A) True 
 B)False

Question 4

When marketing products to other businesses through personal selling or trade shows,one ethical issue that arises is in regard to the use of gifts and or/bribes.

Accepted Answer

A) True 
 B)False

Question 5

When a substantial number of people are misled by a series of commercials,it is deemed to be deceptive or misleading.

Accepted Answer

A) True 
 B)False

Question 6

In terms of substantiation of claims in the advertisements,the Federal Trade Commission and courts tend to use each of the following principles,except:

Accepted Answer

A)  the federal government assumes consumers read ads "broadly" and do not notice details hidden in fine print 
B)  tests have to be with the actual product or one that is considered similar 
C)  evidence should come from individuals or companies that would be considered by experts by others in the field 
D)  the courts and FTC will consider the totality of evidence concerning a claim, not just one particular study that may support a claim 
A)  the federal government assumes consumers read ads "broadly" and do not notice details hidden in fine print 
B)  tests have to be with the actual product or one that is considered similar 
C)  evidence should come from individuals or companies that would be considered by experts by others in the field 
D)  the courts and FTC will consider the totality of evidence concerning a claim, not just one particular study that may support a claim

Question 7

Concerns and criticisms regarding advertising include the following,except:

Accepted Answer

A)  advertising causes people to buy more than they can afford 
B)  advertising leads to socialism 
C)  advertising overemphasizes materialism 
D)  advertising increases the costs of goods and services 
A)  advertising causes people to buy more than they can afford 
B)  advertising leads to socialism 
C)  advertising overemphasizes materialism 
D)  advertising increases the costs of goods and services

Question 8

In terms of ethical frameworks for reasoning,making decisions based on what is the greatest good for the greatest number of people is:

Accepted Answer

A)  utilitarianism 
B)  individualism 
C)  the justice approach 
D)  the rights approach 
A)  utilitarianism 
B)  individualism 
C)  the justice approach 
D)  the rights approach

Question 9

Under FCC rules,television stations are limited to 12 minutes per hour of children's advertising during weekdays and 10 minutes per hour during weekends.

Accepted Answer

A) True 
 B)False

Question 10

The original role of the Federal Trade Commission (FTC)was to:

Accepted Answer

A)  provide protection for consumers from big businesses 
B)  oversee the marketing industry 
C)  enforce antitrust laws and protect businesses from one another 
D)  regulate advertising and marketing communications 
A)  provide protection for consumers from big businesses 
B)  oversee the marketing industry 
C)  enforce antitrust laws and protect businesses from one another 
D)  regulate advertising and marketing communications

Question 11

In terms of ethical frameworks for reasoning,utilitarianism is:

Accepted Answer

A)  a method of decision making based on treating all people fairly and consistently 
B)  the degree to which society values personal goals, personal autonomy, privacy over group loyalty, commitments to group norms, involvements in collective activities, social cohesiveness, and intense socialization 
C)  is a means of making decisions based on what is the greatest good for the greatest number of people 
D)  a means of making decisions based on the belief that each person has fundamental rights, that should be respected and protected 
A)  a method of decision making based on treating all people fairly and consistently 
B)  the degree to which society values personal goals, personal autonomy, privacy over group loyalty, commitments to group norms, involvements in collective activities, social cohesiveness, and intense socialization 
C)  is a means of making decisions based on what is the greatest good for the greatest number of people 
D)  a means of making decisions based on the belief that each person has fundamental rights, that should be respected and protected

Question 12

Public complaints about the amount of violence on television would be sent to the:

Accepted Answer

A)  Federal Communications Commission 
B)  Food and Drug Administration 
C)  Federal Trade Commission 
D)  Bureau of Alcohol, Tobacco, and Firearms 
A)  Federal Communications Commission 
B)  Food and Drug Administration 
C)  Federal Trade Commission 
D)  Bureau of Alcohol, Tobacco, and Firearms

Question 13

The practice of restricting advertising of alcohol and tobacco products raises the questions of free speech and the freedom for a business to advertise its products,regardless of what those products are.

Accepted Answer

A) True 
 B)False

Question 14

Explain the difference between deception and puffery.

Accepted Answer

Puffery exists when a firm makes an exag

Question 15

If the National Advertising Review Board rules against an advertiser,it will:

Accepted Answer

A)  order the firm to discontinue the ad 
B)  ask the firm to modify the ad or discontinue using it 
C)  refer the case to the FTC 
D)  refer the case to the National Advertising Division (NA
D)  of the CBBB 
A)  order the firm to discontinue the ad 
B)  ask the firm to modify the ad or discontinue using it 
C)  refer the case to the FTC 
D)  refer the case to the National Advertising Division (NA
D)  of the CBBB

Question 16

Melanie believes that any company that engages in unethical selling tactics will eventually go out of business because consumers will quit purchasing the company's products.The is an example of which social responsibility perspective?

Accepted Answer

A)  invisible hand of the marketplace 
B)  enlightened management perspective 
C)  governmental duty perspective 
D)  ethical management perspective 
A)  invisible hand of the marketplace 
B)  enlightened management perspective 
C)  governmental duty perspective 
D)  ethical management perspective

Question 17

In Islamic countries,the form of law that is used is called civil law.

Accepted Answer

A) True 
 B)False

Question 18

Ethics are:

Accepted Answer

A)  beliefs or principles that individuals hold concerning what is right and what is wrong 
B)  moral principles that individuals hold concerning what is right and what is wrong 
C)  moral principles that serve as guidelines for both individuals and organizations 
D)  beliefs or principles that serve as a guidelines for both individuals and organizations 
A)  beliefs or principles that individuals hold concerning what is right and what is wrong 
B)  moral principles that individuals hold concerning what is right and what is wrong 
C)  moral principles that serve as guidelines for both individuals and organizations 
D)  beliefs or principles that serve as a guidelines for both individuals and organizations

Question 19

Companies leaders that are not satisfied with the ruling of the full Federal Trade Commission (FTC)can appeal to the U.S.Court of Appeals.The danger is that companies in appealing to the Court of Appeals is that:

Accepted Answer

A)  the company does not have the opportunity to present oral arguments 
B)  the cease and desist orders are normally upheld 
C)  a company may be ordered to pay civil penalties 
D)  the decision is not binding 
A)  the company does not have the opportunity to present oral arguments 
B)  the cease and desist orders are normally upheld 
C)  a company may be ordered to pay civil penalties 
D)  the decision is not binding

Question 20

The most common and well-known industry regulatory agencies are all part of the Council of Better Business Bureaus.

Accepted Answer

A) True 
 B)False

In terms of ethical frameworks for reasoning,the rights approach is:

FTC industry regulation rulings cannot be challenged by an appeal to the U.S.Court of Appeals.

Terms normally associated with puffery include best,greatest,and finest.

When marketing products to other businesses through personal selling or trade shows,one ethical issue that arises is in regard to the use of gifts and or/bribes.

When a substantial number of people are misled by a series of commercials,it is deemed to be deceptive or misleading.

In terms of substantiation of claims in the advertisements,the Federal Trade Commission and courts tend to use each of the following principles,except:

Concerns and criticisms regarding advertising include the following,except:

In terms of ethical frameworks for reasoning,making decisions based on what is the greatest good for the greatest number of people is:

Under FCC rules,television stations are limited to 12 minutes per hour of children's advertising during weekdays and 10 minutes per hour during weekends.

The original role of the Federal Trade Commission (FTC)was to:

In terms of ethical frameworks for reasoning,utilitarianism is:

Public complaints about the amount of violence on television would be sent to the:

The practice of restricting advertising of alcohol and tobacco products raises the questions of free speech and the freedom for a business to advertise its products,regardless of what those products are.

Explain the difference between deception and puffery.

If the National Advertising Review Board rules against an advertiser,it will:

Melanie believes that any company that engages in unethical selling tactics will eventually go out of business because consumers will quit purchasing the company's products.The is an example of which social responsibility perspective?

In Islamic countries,the form of law that is used is called civil law.

Ethics are:

Companies leaders that are not satisfied with the ruling of the full Federal Trade Commission (FTC)can appeal to the U.S.Court of Appeals.The danger is that companies in appealing to the Court of Appeals is that:

The most common and well-known industry regulatory agencies are all part of the Council of Better Business Bureaus.

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

Promotions Opportunity Analysis

Advertising Management

Advertising Design-Theoretical Frameworks and Types of Appeals

Advertising Design-Message Strategies and Executional Frameworks

Traditional Media Channels

E-active Marketing

Alternative Marketing

Database and Direct Response Marketing

Sales Promotions

Public Relations and Sponsorship Programs

Evaluating an Integrated Marketing Program

Filters

Exam 14: Regulations and Ethical Concerns

In terms of ethical frameworks for reasoning,the rights approach is:

FTC industry regulation rulings cannot be challenged by an appeal to the U.S.Court of Appeals.

Terms normally associated with puffery include best,greatest,and finest.

When marketing products to other businesses through personal selling or trade shows,one ethical issue that arises is in regard to the use of gifts and or/bribes.

When a substantial number of people are misled by a series of commercials,it is deemed to be deceptive or misleading.

In terms of substantiation of claims in the advertisements,the Federal Trade Commission and courts tend to use each of the following principles,except:

Concerns and criticisms regarding advertising include the following,except:

In terms of ethical frameworks for reasoning,making decisions based on what is the greatest good for the greatest number of people is:

Under FCC rules,television stations are limited to 12 minutes per hour of children's advertising during weekdays and 10 minutes per hour during weekends.

The original role of the Federal Trade Commission (FTC)was to:

In terms of ethical frameworks for reasoning,utilitarianism is:

Public complaints about the amount of violence on television would be sent to the:

The practice of restricting advertising of alcohol and tobacco products raises the questions of free speech and the freedom for a business to advertise its products,regardless of what those products are.

Explain the difference between deception and puffery.

If the National Advertising Review Board rules against an advertiser,it will:

Melanie believes that any company that engages in unethical selling tactics will eventually go out of business because consumers will quit purchasing the company's products.The is an example of which social responsibility perspective?

In Islamic countries,the form of law that is used is called civil law.

Ethics are:

Companies leaders that are not satisfied with the ruling of the full Federal Trade Commission (FTC)can appeal to the U.S.Court of Appeals.The danger is that companies in appealing to the Court of Appeals is that:

The most common and well-known industry regulatory agencies are all part of the Council of Better Business Bureaus.

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

Promotions Opportunity Analysis

Advertising Management

Advertising Design-Theoretical Frameworks and Types of Appeals

Advertising Design-Message Strategies and Executional Frameworks

Traditional Media Channels

E-active Marketing

Alternative Marketing

Database and Direct Response Marketing

Sales Promotions

Public Relations and Sponsorship Programs

Evaluating an Integrated Marketing Program

Filters