Question 1

Although it is virtually impossible for companies to create brand communities,they can facilitate and enhance the communities in which owners interact.

Accepted Answer

A) True 
 B)False

Question 2

Lifestyle marketing involves identifying marketing methods associated with the hobbies and entertainment venues of the target audience.

Accepted Answer

A) True 
 B)False

Question 3

A paintball "cat shoot" (at a painting of a cat)designed to raise funds for the local humane society while attracting attention and customers,is an example of:

Accepted Answer

A)  guerilla marketing 
B)  lifestyle marketing 
C)  brand recognition development 
D)  poor marketing judgment due to alienating customers 
A)  guerilla marketing 
B)  lifestyle marketing 
C)  brand recognition development 
D)  poor marketing judgment due to alienating customers

Question 4

When a new music store distributes literature and free key chains at a rock concert,the group is engaging in:

Accepted Answer

A)  lifestyle marketing 
B)  an illegal act 
C)  a sponsorship program 
D)  public relations' activities 
A)  lifestyle marketing 
B)  an illegal act 
C)  a sponsorship program 
D)  public relations' activities

Question 5

The primary disadvantage of product placements within online video games is it will become static and the players will no longer notice it.To combat this problem,a company called Massive developed technology:

Accepted Answer

A)  that allows players to choose the ad they want to see 
B)  that allows players to interact with the ad during the game 
C)  that allows players to use sponsored downloads, such as a particular brand of car in a racing game 
D)  to change ads in the online game in real time as individuals play or each time they play 
A)  that allows players to choose the ad they want to see 
B)  that allows players to interact with the ad during the game 
C)  that allows players to use sponsored downloads, such as a particular brand of car in a racing game 
D)  to change ads in the online game in real time as individuals play or each time they play

Question 6

POP stands for:

Accepted Answer

A)  print-offer proposal 
B)  publicity over protocol 
C)  point-of-purchase 
D)  place of publication 
A)  print-offer proposal 
B)  publicity over protocol 
C)  point-of-purchase 
D)  place of publication

Question 7

Guerilla marketing programs are designed to obtain instant results while using limited resources.

Accepted Answer

A) True 
 B)False

Question 8

For movie makers and television producers,the primary motivation behind using product placements and branded entertainment is it creates a positive attitude towards the movie or show and increases viewership.

Accepted Answer

A) True 
 B)False

Question 9

The planned insertion of a brand or product into a movie,television show,or some other media program with the purpose of influencing viewers is:

Accepted Answer

A)  branded entertainment 
B)  product placement 
C)  lifestyle marketing 
D)  guerilla marketing 
A)  branded entertainment 
B)  product placement 
C)  lifestyle marketing 
D)  guerilla marketing

Question 10

In most instances,the impact on sales of a product placement:

Accepted Answer

A)  is immediate and large 
B)  is immediate, but small 
C)  is not immediate 
D)  seldom occurs at all 
A)  is immediate and large 
B)  is immediate, but small 
C)  is not immediate 
D)  seldom occurs at all

Question 11

A point-of-purchase display is any form of special display that advertises merchandise.

Accepted Answer

A) True 
 B)False

Question 12

An advantage of advertising in online video games is that ads can be targeted to specific demographic groups,location profiles that match where the person is playing,and specific types of game players.

Accepted Answer

A) True 
 B)False

Question 13

The future use of product placements and branded entertainment will depend on:

Accepted Answer

A)  the level of clutter in the placements 
B)  the costs 
C)  viewer acceptance 
D)  the measured impact on sales 
A)  the level of clutter in the placements 
B)  the costs 
C)  viewer acceptance 
D)  the measured impact on sales

Question 14

The key factors that influence the effectiveness of product placement and branded entertainment include the following,except:

Accepted Answer

A)  placement characteristics 
B)  supporting promotional activities 
C)  regulations 
D)  costs 
A)  placement characteristics 
B)  supporting promotional activities 
C)  regulations 
D)  costs

Question 15

For products in general,the majority of purchasing brand choices are made in the store,which means point-of-purchase (POP)materials can have a large impact on the decision.

Accepted Answer

A) True 
 B)False

Question 16

Alternative media is used almost exclusively in the United States.

Accepted Answer

A) True 
 B)False

Question 17

The fastest growing segment of online video gamers is 15- to 29-year-old males.

Accepted Answer

A) True 
 B)False

Question 18

An advantage to cinema advertising is:

Accepted Answer

A)  the ads are being shown to a captive audience 
B)  there is very little clutter 
C)  the ads promote products that relate to the movie 
D)  movie goers pay more attention to the ads since they are waiting for the movie to start 
A)  the ads are being shown to a captive audience 
B)  there is very little clutter 
C)  the ads promote products that relate to the movie 
D)  movie goers pay more attention to the ads since they are waiting for the movie to start

Question 19

Setting up a booth at a farmer's market or bluegrass festival to sell a related product is an example of:

Accepted Answer

A)  traditional advertising 
B)  lifestyle marketing 
C)  advocate programs 
D)  billboards 
A)  traditional advertising 
B)  lifestyle marketing 
C)  advocate programs 
D)  billboards

Question 20

Product placements and branded entertainment work because the primary goal is to:

Accepted Answer

A)  increase brand awareness and liking 
B)  stimulate sales 
C)  build brand power 
D)  spur viewers to some type of action 
A)  increase brand awareness and liking 
B)  stimulate sales 
C)  build brand power 
D)  spur viewers to some type of action

Although it is virtually impossible for companies to create brand communities,they can facilitate and enhance the communities in which owners interact.

Lifestyle marketing involves identifying marketing methods associated with the hobbies and entertainment venues of the target audience.

A paintball "cat shoot" (at a painting of a cat)designed to raise funds for the local humane society while attracting attention and customers,is an example of:

When a new music store distributes literature and free key chains at a rock concert,the group is engaging in:

The primary disadvantage of product placements within online video games is it will become static and the players will no longer notice it.To combat this problem,a company called Massive developed technology:

POP stands for:

Guerilla marketing programs are designed to obtain instant results while using limited resources.

For movie makers and television producers,the primary motivation behind using product placements and branded entertainment is it creates a positive attitude towards the movie or show and increases viewership.

The planned insertion of a brand or product into a movie,television show,or some other media program with the purpose of influencing viewers is:

In most instances,the impact on sales of a product placement:

A point-of-purchase display is any form of special display that advertises merchandise.

An advantage of advertising in online video games is that ads can be targeted to specific demographic groups,location profiles that match where the person is playing,and specific types of game players.

The future use of product placements and branded entertainment will depend on:

The key factors that influence the effectiveness of product placement and branded entertainment include the following,except:

For products in general,the majority of purchasing brand choices are made in the store,which means point-of-purchase (POP)materials can have a large impact on the decision.

Alternative media is used almost exclusively in the United States.

The fastest growing segment of online video gamers is 15- to 29-year-old males.

An advantage to cinema advertising is:

Setting up a booth at a farmer's market or bluegrass festival to sell a related product is an example of:

Product placements and branded entertainment work because the primary goal is to:

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

Promotions Opportunity Analysis

Advertising Management

Advertising Design-Theoretical Frameworks and Types of Appeals

Advertising Design-Message Strategies and Executional Frameworks

Traditional Media Channels

E-active Marketing

Database and Direct Response Marketing

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters

Exam 10: Alternative Marketing

Although it is virtually impossible for companies to create brand communities,they can facilitate and enhance the communities in which owners interact.

Lifestyle marketing involves identifying marketing methods associated with the hobbies and entertainment venues of the target audience.

A paintball "cat shoot" (at a painting of a cat)designed to raise funds for the local humane society while attracting attention and customers,is an example of:

When a new music store distributes literature and free key chains at a rock concert,the group is engaging in:

The primary disadvantage of product placements within online video games is it will become static and the players will no longer notice it.To combat this problem,a company called Massive developed technology:

POP stands for:

Guerilla marketing programs are designed to obtain instant results while using limited resources.

For movie makers and television producers,the primary motivation behind using product placements and branded entertainment is it creates a positive attitude towards the movie or show and increases viewership.

The planned insertion of a brand or product into a movie,television show,or some other media program with the purpose of influencing viewers is:

In most instances,the impact on sales of a product placement:

A point-of-purchase display is any form of special display that advertises merchandise.

An advantage of advertising in online video games is that ads can be targeted to specific demographic groups,location profiles that match where the person is playing,and specific types of game players.

The future use of product placements and branded entertainment will depend on:

The key factors that influence the effectiveness of product placement and branded entertainment include the following,except:

For products in general,the majority of purchasing brand choices are made in the store,which means point-of-purchase (POP)materials can have a large impact on the decision.

Alternative media is used almost exclusively in the United States.

The fastest growing segment of online video gamers is 15- to 29-year-old males.

An advantage to cinema advertising is:

Setting up a booth at a farmer's market or bluegrass festival to sell a related product is an example of:

Product placements and branded entertainment work because the primary goal is to:

Integrated Marketing Communications

Corporate Image and Brand Management

Buyer Behaviors

Promotions Opportunity Analysis

Advertising Management

Advertising Design-Theoretical Frameworks and Types of Appeals

Advertising Design-Message Strategies and Executional Frameworks

Traditional Media Channels

E-active Marketing

Database and Direct Response Marketing

Sales Promotions

Public Relations and Sponsorship Programs

Regulations and Ethical Concerns

Evaluating an Integrated Marketing Program

Filters